1. THE NEW MUSIC VIDEO TREATMENT
FOR
C2C – DOWN THE ROAD

2. OVERVIEW Different acts of talent throughout the
music video, with a kaleidoscope
background throughout the whole
thing, we will have bright and
colorful lights in order to create a
‘hipster’ effect, with lights
flickering every so often creating
an element of mystery with the
different actors performing
different stunts.

3. STYLING
We have 3 different concepts
for style, we have the
band (vocalist and
guitarist), somebody on
decks and the dancer.
The dancer will be in
street wear and typical
baggy clothing, our
guitarist will be dressed
in smart/country gear, our
DJ will be in modern
smart attire in order for
him to look efficient and
professional. Our vocalist
will wear a tuxedo and
will be very suave.

4. THE SETTING
Our setting is going to be in the
studio, we will be constantly
using a kaleidoscope effect,
we will do this in post
production, so all we need
is the studio as the majority
of our effects will be done in
post production.

5. OPENING
Our opening shot will be a
wide shot focusing in on a
guitarist standing in the
corner of a room, we will
then have him playing in
front of the kaleidoscope.

6. PERFORMANCE
Performance will not be big
feature in our video but we
will have a vocalist and one
person on some decks, as
well as a guitarist who will be
our opening shot.
We will have a contrast between
the Kaleidoscope and the
performance, where the
performance will be very
modern wearing street-wears
As we hit the chorus we will
have the after effects, where
shapes emerged from the
deck.