1. Target Audience
By Greg Fellows

2. Psychographics

3. What is this?
Psychographics are the consumers of our
video categorized in terms of their needs
and desires, such as aspiring to a richer
lifestyle or those who want to make the
world a better place.

4. How do we do this?
One way of finding of the psychographics is
by using a term called VALS. This being the
values, attitudes and lifestyles of the
consumer which can therefore identify a
market segmentation.

5. Why do we do this?
We do this because the music industry and
market is drawn up into segments and that
the people, or consumers can be identified
more easily for the artists to base its
products towards.

6. Our VALS
Fulfillers – mature, satisfied and reflective
people who value order.
Experiencers –
Young, enthusiastic, impulsive and
rebellious.
Makers – Practical people who have
constructive skills and value self-sufficiency.

7. Why these VALS?
For our adult based audience those VALS
are the ones we think are most appropriate
to fit our song choice as well a successful
audience as we don’t just focus on one but
have a range of listeners.

8. Teenage VALS
Innovators – Who wish to make their mark.
Rebels – Who wish to remake the world in
their own image.
Drop Outs – Who shun commitment of any
kind.
Trendies – They crave the attention and
admiration of their peers.

9. Why these VALS?
Obviously, trendies is important as we want to
focus on the band being a new fashion
statement and other can look up to them.
Innovators falls into place as this band is very
unique and wish to make a mark in the music
industry. And Rebels is associated with the
lifestyle the band would live, not caring about
others and focusing on the inimitable style and
music.