SMEs in India need constant support for communicating about their product to the global market. HunTed Consulting's first industry initiative helps these companies to showcase their services and product with targeted messaging.

1. SMEs: Why is online presence so important?
White paper on the essentials of branding and marketing on the Internet
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2. Table About HunTed Consulting
HunTed is a first-of-a-kind media strategy &
communication consulting firm focused towards
providing research and strategic services. Partnering with
the client, HunTed provides solution-oriented products
that give in-depth knowledge on media, communication
strategies and social media perceptions.
At HunTed, professionals have more than ten years of
experience in content, media and telecom sector. HunTed
understands the importance of strategies that a firm
would need to implement or follow to make its business a
success. We collaborate with clients to provide solutions
that help them understand the pulse of their industry,
audience and competitors.
The process to value-add at HunTed is undertaken
through business research, media research & analysis,
benchmarking study, content analysis and strategy
(website content), and social media branding exercise.
We, at HunTed, empower our clients with information or
analysis or strategy that prepares them for gearing in the
marketplace or simply becoming the benchmark
themselves.
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3. Overview
A Key Drivers
of the Indian
Economy
The Small and Medium Enterprises (SME) in India owners, the focus has generally been on boosting
survived the global economic pressures with cost- agriculture or empowering women/children to earn
effective processes and innovative approaches in the their livelihood.
recent past. One of the factors that helped Indian
economy remain buoyant is because of the presence of Potential:
SME cluster that generated nearly 1.3 million jobs According to ASSOCHAM, SME sector accounts for 45
annuallyi, despite slowdown in the global economy. The per centiii of India’s manufacturing output and nearly 40
USP to manufacture singular industry product proved per cent of the total exports for the country. Also, the
beneficial for Indian SMEs to sustain in the long run. SMEs employ around 59 million people in 26 million
It is interesting to note that small traders and units in India.
handicraft manufacturers also contribute to nearly Equal focus on Services and Manufacturing sector
7.5%ii to the manufacturing sector in India. Although, in
to help absorb global economic pressures
the recent past, due to lack of investments and
support, number of artisans have opted out to take up
other opportunities to support their families.
Services
Although, efforts from big conglomerates have seen Manufacturing
some significant shift in the mindset of small business
SMEs create 1.3 million jobs annually and produce more than 8,000 marketable
products. In order to reach global audience, SMEs need presence in digital medium,
the most cost effective platform.
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4. Investments are not enough, SMEs need constant
support
Support from
Support from Government Support from Corporates
Investors/Bankers
 Growth driven policies  Easy loan options  Facilitation for sourcing
 Added subsidies  Affordable interest rates raw materials & semi-
 Facilitation for exports  Investment guidance finished products from
 Facilitation for Training  Help in understanding Indian SMEs
and R&D international trade &  Become knowledge
export policies partners and share best
practices with SMEs
About 25 per centiv of the SMEs have closed shops or The study by ASSOCHAM also highlights that
are struggling to survive due to inadequate funds, development of the sector has been put on the
expensive credits, and delayed payments by large backburner since the focus has either been on services
organizations, as per the survey released by or agriculture in the past five to six decades.
ASSOCHAM in October 2012.
Stimulus package extension could be one of the
Although, the SME sector has witnessed a robust methods through which these small companies could
growth in the last two years helping the economy bear enhance their contribution to exports. One of the
the aftershocks of global recession, adequate support other methods could be to seek investments from NRIs
to bring them to the forefront is still a long way to go. or PIOs. This could help ease their financial crunch and
provide assistance for targeting new markets.
But is that really enough?
“Can we not make SMEs self-reliant and self-supportive so that they are able to help
themselves?”
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5. GAP AREAS:
Some of the vital gap areas projected by SMEs are marketing effort could help boost global presence of
limited funding, adapting to newer technology, low Indian SMEs.
production capacity, partial assistance and
modernized approach of financial institutions, and What can be done?
non-availability of skilled workers. Further, a big SMEs need to make their business digital, showcase
challenge the SMEs are facing in the country is products/services to the global audience
identifying newer markets.
Get a website and showcase Market products online; use
Reaching the newer market:
products social media
One of the prime focuses for SMEs in India is
reaching newer market. They are looking for  It helps to be online; it helps  Talk more about products
assistance to understand the targeted country to to remain constantly in and services to the world.
either customize product offerings or provide goods touch with clients 24*7 Create a brand by talking
at a competitive pricing. through a website. about the company.
 Showcase products and  Use various social media
Developing new products according to the market services online. platforms.
demand could also help SMEs compete with the global  Highlight innovation and  Connect with companies
peers but, how? best practices to the global and professionals world
audience. over.
The key is to communicate and brand the products to
create a niche in the market. Coupled with this, the
English writing support to help SMEs attract international buyers is the first step
towards reaching out to the international clients.
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6. COMMUNICATION AND MEDIA PRESENCE
Google India’s initiative to help SME grow through
Creating a brand and highlighting the
digital presence has nearly 50,000v registered
members. However, SMEs also need help with various
uniqueness of the products attracts buyers
other means to communicate and reach out to the
wider audience.
Right Communication
Branding and Communication Cost effective
Communicating with the potential buyers and marketing &
improving SMEs presence in the online media can help Right Branding
advertising
enhance their visibility in the global market place. avenue
Branding the company and creating a niche for the
product is another important step towards marketing Right Marketing
SMEs.
Further, providing training sessions on effective
utilization of social media platforms can help in  Increased visibility
gathering more contacts or simply networking with  Greater mileage for products and
services
the potential clients.
 Higher revenue opportunities
Effective communication can help SMEs in reaching out to the clients in an
efficient manner.
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7. INDUSTRY INITIATIVE BY HUNTED CONSULTING
The need of the hour for SMEs is to communicate At an affordable price tag, HunTed will like to open
about their products and services and the first step gates for SMEs to exhibit their innovation and
really is to have an online presence by hosting a techniques to the world through effective
website. Along with this, taking advantage of the Social communication. Coined as the ‘Vital Brand Kit’, the
Media will help SMEs to talk about their products more package aims to help SMEs create a brand value and
powerfully. This would create lead generation and marketability of products. An essential tool for the
more revenue opportunities. As it requires SMEs to SMEs, HunTed’s ‘Vital Brand Kit’ will launch the
communicate in an effective manner, HunTed will like website, with complete content, brochure, logo design
to help them get started by launching their services and other stationeries. We will like to get SMEs initiated
online and creating a social media presence. by helping them to send customized Electronic Mailer
to spread the word around about their online presence.
A unique proposition, the package will also help SMEs
interact with social media audience.
Let’s get started, let’s become an online brand...
Phase 1 Phase 2 Phase 3 Phase 4
Phase 1: Basic Phase 2: Basic Phase 3: Creating Phase 4: Promoting
Brand Building Internet Presence Online Media & Marketing online
Presence
‘Vital Brand Kit’ is an initiative to help SMEs come to the fore and showcase their
products while we assist them with content and design at a very affordable price
tag. For more information click here…
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8. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by HunTed. The same may not be
reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or
not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except
with the written approval of HunTed.
This presentation is for information purposes only. While due care has been taken during the compilation of this report is to ensure that the
information is accurate to the best of HunTed Consulting knowledge and belief, the content is not to be construed in any manner whatsoever
as a substitute for professional advice.
HunTed Consulting shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to
any reliance placed or guidance taken from any portion of this presentation.
All the information taken for the analysis is from the public domain
i
http://www.smechamberofindia.com/rol_of_sme_sector.aspx
ii
http://articles.economictimes.indiatimes.com/2012-09-22/news/34022147_1_indian-economy-indian-retail-market-hindu-rate
iii
http://www.assocham.org/prels/shownews-archive.php?id=3741
iv
http://www.assocham.org/prels/shownews-archive.php?id=3741
v
http://www.deccanherald.com/content/235994/googles-sme-online-crosses-50k.html
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