1. Consumer Behavior towards Mobile Marketing

2. Group Members Zohaib ul Islam Arham Ali Muzammil younas Buying Decision Kamran Mukhtiar SadiaKhan

3. Information Market Targeting and Segmentation Consumer Decision making process Factors affecting Consumer behavior PRESENTATION INCLUDE

4. First portable MobileInventor

5. What is Mobile? The Cellulartelephone (commonly "mobile phone" or "cell phone" or "hand phone") is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video.

7. Nokia is a Finland based company, incorporated in 1967. Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices. It’s the leading manufacturer of mobile devices. Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more. Company recorded revenues in 2008 is 71485.90M,Employees (2008):100,534 Information OF NOKIA

9. Building friendship and trust is the heart of Nokia brand.

10. Logo shows their brand personality.BRAND PERSONALITY

13. In Pakistan a developing country nokia has mainly targeted Entry level Classic Xpress music series N-Series MARKET TARGETING

14. ?

16. Nokia logo…..>

17. Slogan……>

18. Standard ring tone

19. Standard message tone

20. The specific message that is conveyed to the customers in every advertisement is;“Nokia enable you to get more out of life” MARKET POSITIONING

21. How the Level of Involvement Effects Decision Making Process?

22. What is Decision process? Decision making process is the process undertaken by consumer in regard to a potential market transaction before, during and after the purchase of a product or service.

23. Problem Recognition Information Search Cultural, Social, Individual and Psychological Factors affect all steps Evaluation of Alternatives Purchase Postpurchase Behavior Consumer Decision Making Process

24. 1:Problem or need recognition Increase Gap Size Existent State Desired State Increase Intensity of (Need) Want

25. 2:Information Search Information is knowledge

29. 3: Evaluation of Alternatives The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.alternatives are evaluated on the basis of features, price, durability, style, size and brand value.

31. Largely available

32. Greater network coverage

33. Easily repaired

34. Changeable body casing

35. Updating software

36. Only dealing in mobiles “ Nokia is world third richest company ” WHY NOKIA

38. NOKIA is the third richest company in the world.

40. 4:PurchaseDecision

41. To buy or not to buy... Marketing Determines which attributes are most important in influencing a consumer’s choice

42. Five Factors influencing Decisions 1. Level of consumer involvement 2. Length of time to make decision 3. Cost of good or service 4. Degree of information search 5. Number of alternatives considered

43. 5:Post-Purchase Behavior : post-purchase tension

45. Characteristics of Consumer behavior

46. Characteristics of Consumer behavior Motivation Motive or (drive) A need that is sufficiently pressing to direct the person to seek satisfaction of the need.

47. Characteristics of Consumer behavior Perception The process by which people select, organize and interpret information to from a meaningful picture of world.

48. Characteristics of Consumer behavior Learning Changes in an individual’s behavior arising from experience.

49. Characteristics of Consumer behavior Beliefs A descriptive thought or conviction that a person holds about something.

50. Characteristics of Consumer behavior Attitude A person’s relatively consistent evaluation, feelings and tendencies towards an object or an idea.

51. Characteristics of Consumer behavior

52. Characteristics of Consumer behavior Age and life cycle

53. Characteristics of Consumer behavior Occupation

54. Characteristics of Consumer behavior Economic Situation

55. Characteristics of Consumer behavior

56. Characteristics of Consumer behavior Culture The set of basic values, perceptions, wants and behavior by a member of society from family and other important institution

57. Characteristics of Consumer behavior Sub-Culture A group of people with shared value system based on common life experiences and situation.

58. Characteristics of Consumer behavior Social Class Relatively permanent and ordered divisions in a society whose members share similar values, interests and behavior.

59. Characteristics of Consumer behavior

60. THANKS For listening