1. The RTFM of
Usability
@uxrick

2. Cast
Product UX
User
Eng
Thanks to Braden Kowitz for smiley graphics

3. http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html

4. Go away.
How do I get
CNN in MS-Office?
RTFM!
Read The Fantastic(?) Manual
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html

5. Unfortunately real people don’t RTFM
1. F != “Fantastic”
2. Easier to bug the local techie
3. Better things to do
http://www.flickr.com/photos/juandesant/2320949867/

6. Unfortunately real people don’t RTFM
1. F != “Fantastic”
Usability time!
2. Easier to bug the local techie
3. Better things to do
http://www.flickr.com/photos/juandesant/2320949867/

7. How
do we make our
product usable?
TTYFU co-creation credit: Dave McClure
Pic: http://www.flickr.com/photos/victoriapeckham/164175205

8. Go away!
How
do we make our TTYFU!
product usable?
Talk To Your Fantastic(?) Users
TTYFU co-creation credit: Dave McClure
Pic: http://www.flickr.com/photos/victoriapeckham/164175205

9. TTYFU =
Usability +
Field studies +
Surveys +
Metrics ++
Great
starting point
http://www.sensible.com/rocketsurgery/index.html

10. Unfortunately
real startups
don’t TTYFU
1. Lack of time
2. Lack of money
3. Too shy
4. “Launch and see”
syndrome
http://www.flickr.com/photos/dunkv/97119622/lightbox/

11. Unfortunately
real startups
don’t TTYFU
W he Lack of time
hat is t 2. Lack of money
1.
3. d”
rlToo shy and see”
“He llo Wo 4. “Launch
of TTYFU ?syndrome
http://www.flickr.com/photos/dunkv/97119622/lightbox/

12. TTYFU
W/O
TTYFU*
*Talk To Your F... Users Without
Talking To Your F... Users

13. %^&*!!
WTF?
Product
Eng bash% man ttyfuw/ottyfu

14. Structured UX Review
Simulate a target user!
- Simple & quick
- Catch issues early
Not a substitute for TTYFU
but a useful compliment ...

15. Simple Process
1. Choose a Target User
2. Identify their goal
3. Step through UI to achieve
goal (& note problems)
At each step ask:
“What would they do next?”

16. Example
User: My Mum (Mom)
Goal:
I want to donate some money to
my son’s sponsored bike ride

17. St ep 1

18. St ep 1
Not personalized
Very wordy
Buried call to action

19. St ep 2

20. St ep 2
Again, easy to miss
call to action
Distracting animations
Distracting navigation
Very wordy

21. St ep 3 Exercise for you!

22. Step 4 Exercise for you!

23. Recap
TTYFU!
No money? No time? Too shy?
- Do a structured UX review
- Choose target user and goal
- Step through flow systematically
- You will learn loads (promise!)

24. GO FORTH &
TTYFU!
Rick Boardman
rick@upstartux.com
@uxrick