making a book app, a collaborative approach Tools of Change - Bologna 2013 Ardozia

1. making a book app,
a collaborative process
Humberto Neves
Ardozia Founder
Tools of Change - Bologna
24 March 2013

2. About Ardozia
Ardozia develops digital content for children
to be used on mobile devices, achieving the
best experience with storytelling and
edutainment.

3. we need to start looking at collaboration as
something richer than getting participants to
contribute their preset format content in a serial,
one dimensional, string, within a rigid structure
of publishing.
Helge Tennø

4. How & why we embrace collaboration
continuous cycle process
editorial strategy
diversity of knowledge areas
trial & error

5. continuous cycle process

6. continuous approach improvement
finding solutions
bug fixes
updates

7. Hedgehog
Book

8. Hedgehog
Book

9. Hedgehog
Book

10. Hedgehog
Book

11. Hedgehog
Book

12. editorial strategy

13. one size doesn’t fit all
how to embrace digital?
best solution

15. diversity of knowledge areas

16. literature
illustration
design
technical development
music & sfx
translators
...

17. Book play designer
Book app director
...

18. trial & error

19. new ways to experience content
technical solutions evolving
go-to-market approaches

20. Little Maestro

21. Humberto Neves
ardozia.com
facebook.com/ardozia