Innovation, including transhumanist innovation, is mostly the domain of private enterprise, which operates in one of a few market models – goods or services, mass-market or custom, consumer or enterprise, etc. Of these, the services model is the one that is most broken. Of Consumerist's 32 Worst Companies in America, 22 are pure-play services companies – including 7 of the 8 finalists, and the eventual winner, Comcast. The big question is: how do we get further along the transhumanist path when so much of it – uploading, virtual reality, cryonics, and likely even consumer-accessible versions of nanotechnology – are, or will be, delivered as a service? How do we find and reward the companies that won't accidentally unfreeze you after a power outage, lose your backup self, or jerk you out of paradise over a phony billing dispute when none of those things appear in the glossy brochure or the snazzy website? How can we tell the genuine article from marketing hype when our very selves depend on it? The collective stakes for building an accountable and innovative market model are high. If we take a trip 60 years back, one model started off with expectations of a sub-20 unit world market and then gave us a computer in every home – and in every pocket. Another one promised us the Jetsons and instead gave us the Canyonero, fighting tooth and nail against every innovation from safety to fuel efficiency along the way. The individual stakes may be even higher – especially if we ask someone trapped in a virtual reality built by Kafka, or AOL's cancellation department. So what do we know about it? We know how to fix services markets – including those whose participants keep stuff chilled (data centers) and those that treasure uptime and reliability (networks, clouds, etc). We hope to fix your someday. An idea generator turning perceptions and industries sideways since he was 17, Tony Greenberg is currently tearing down and rebuilding 2 markets: IT services and wine & spirits. From driving mass customization in the eyewear industry, to convincing the world that it didn’t need to hug its servers at Exodus, to pioneering online video 5 years before YouTube at DEN, Tony has fearlessly challenged and changed the status quo, while thinking ahead to the endgame when the board was still being set up. He has cut out millions of misspent money and uncovered dozens of industry myths in order to make new markets and innovations flower. Today Tony is the visionary behind RampRate, an IT services decision hub that makes multi-million dollar matches between people that need some really cold space, massive computing power and near infinite bandwidth and companies that can do so reliably, cheaply, and effectively. To the best of his knowledge, these have been used to house hot servers rather than cold bodies and corporate rather than corporeal consciousnesses, but that could change in the long run. His latest project is bringing the same decision engine to the consumer world, helping consumers start on a discovery process about their own palates, tastes, and matches with the optimal liquid refreshment.

1. BOILING THE HUMAN
CONVENIENCE AND CONFUSION
ON THE PATH TO THE SINGULARITY
Tony Greenberg & Alex Veytsel
RampRate
Eric Pulier
ServiceMesh

2. BASIC CHALLENGES
 Getting There from Here: Change is not inherently
positive. Value-driven direction is vital.
 Land of the Lost: Exponential Tech can overwhelm
Linear Human decision-making.
 Madoff’s Law: Anywhere a profit can be made, it
will be, regardless of human consequences
THE CONCERN:
Madoff’s Law could thrive, creating an ugly future.

3. STUMBLING INTO
THE LAND OF THE LOST
Technological
Progress
Development
Human-Scale
Adaptation
The Land
Of the Lost
Time

4. INNOVATING PAST THE
CHALLENGES…MAYBE
Technological
Progress
Business-Model
Adaptation v ate
In no
e to
ilur
Human-Scale Fa
Adaptation Exploitative
Business Models

5. BOILING THE FROG

6. DRAWING THE LINE
BUSINESS MODEL ADAPTATION

7. YESTERDAY’S REVOLUTIONS
 Revolutions in Connecting…
 People to People
 Information to Information
 People to Information
 And Now in Sharing…

8. BUILDING THE NEXT REVOLUTION:
Bandwidth Heading to Zero

9. BUILDING THE NEXT REVOLUTION:
Storage Heading to Zero

10. EXPONENTIAL “LAWS”
TRANSFORMING BUSINESS
 Moore’s Law: Number of transistors on a circuit
doubles and price halves every 12 to 18
months.
 Metcalfe’s Law: A network’s value rises based
on the square of the number of users.
 Zuckerberg’s Law: The amount of information
shared between people doubles every 12 to 18
months.
 Pulier’s Law: The time and cost to launch a
venture that reaches 100M people halves
every 12 to 18 months.

11. THE CONVENIENCE EFFECT
•Default becomes “open”
•Privacy becomes a “process”
 AMAZON
 GOOGLE
 FACEBOOK
 TWITTER
 ZYNGA
 FOURSQUARE
Then… we turn up the heat a little more…

12. WITH GREAT POWER…
…COMES GREAT RESPONSIBILITY
Or just a great opportunity to make a LOT of money…

13. INNOVATION:
SOME MARKETS ARE WILDLY SUCCESSFUL
1943 (apocryphal) target market: 2009 market:
5 units worldwide (faux photo) 274 million units per year

14. INNOVATION:
the PROMISE
In 1962 In 1989

15. Innovation:
The PAYOFF?

16. FAILURE TO INNOVATE
Technological
Progress
Business Model
Adaptation v ate
In no
e to
ilur
Human Scale Fa
Adaptation

17. EXPLOITED IN
THE LAND OF THE LOST
Technological
Progress
Business Model
Adaptation
Human Scale
Adaptation Exploitative
Business Models

18. THE PARADOX OF CHOICE
happiness
Alfred Greg
Toffler Easterbrook
choices

19. FLEEING FROM CHOICE…
…TO CONFORMITY

20. CUSTOMER DISSERVICE:
2010’S WORST COMPANIES
 21 of 32 nominees are pure services
companies
 3 of 4 finalists-
 The eventual “winner”?
 The Lesson: Services Markets
Reward Poor Customer Service

21. ARE WE BUILDING
A TRANSHUMANIST SERVICES MARKET?
Future Services
 Virtual reality
 Bio-Uploading
 Cryonics
 Nanotech

22. OR ARE WE BUILDING A…
Transhumanist DISSERVICES Market?

23. HUMAN-SCALE ADAPTATION:
SHIFTING THE CURVE

24. MUCH ADO ABOUT…
SOMETHING?
Fear mongering not the same as
organizing behavior change…
We Need Systemic Solutions.

25. YOUR ASSIGNMENT:
HOW TO CREATE THE RIGHT MARKET?
 Focus on:
 More Innovation
 Less Exploitation
 Resources needed:
 Regulation – In time? Not co-opted?
 Covenants – How many altruists are there?
 Impartial Arbiters – Who’s really impartial?
 Individual Choice – Did you go open source? Did
you ditch Facebook?

26. WHERE NEXT?

27. ERIC’S IDEAS
 Create A Singularity Bill of Rights for humans
and machines.
 The Singularity Stock Exchange SSE rates
companies against its Bill of Rights. Capture the
conscious capitalist!
 The Next Green Movement. Encourage
support, pacts with higher-ranked companies.
 Create predictable correlation between stock
price and market success with Singularity Stock
Exchange price.

28. ALEX’S IDEAS
 Divorce political organization from
geography
 Create self-selecting communities
 Virtual societies compete for citizens
 More citizens = More influence
 Political service becomes political
imperative

29. TONY’S IDEAS
A world without exploitative
sales and salesmanship
 But How?
 Awareness.
 Expectations.
 Accountability/Transparency
 Automagical software that meshes people/technology
needs and consciousness

30. THANK YOU
Write us at:
tony@ramprate.com
This presentation will be available at
www.BoilTheMan.com