Every organizational function has a shared, yet unique role in building a great workplace — one that fosters employee innovation and effort, commitment and cooperation. Learning and development ensures that people have the language, the best practices and the support needed to build a great workplace in every department, under every manager and supervisor. Benchmarking and best practices from Fortune’s 100 Best Companies to Work for annual list — such as Umpqua Bank, Google, Genentech, QuikTrip and Quicken Loans — are the basis for this conversation with Michael Burchell and Jennifer Robin, authors of The Great Workplace. Join them as they share lessons and insights into the unique and special opportunity that L&D holds in shaping a great workplace culture.

1. Great Workplaces Are Built, Not Born:
The Role of Learning and Development
Speaker: Michael Burchell
Corporate Vice President
Great Place to Work Institute
Jennifer Robin
Research Fellow and Adjunct Consultant
Great Place to Work Institute
Moderator: Kellye Whitney
Managing Editor
Chief Learning Officer magazine
#CLOwebinar

2. Tools You Can Use
• Q&A
– Click on the Q&A panel (?)
in the bottom right corner
– Type in your question in the
space provided
– Click on “Send.”
#CLOwebinar

3. Tools You Can Use
• Polling
– The poll will appear on the
right side of your screen
– Select the best option for
each question
– Click on “Submit”
#CLOwebinar

4. Frequently Asked Questions
1. Will I receive a copy of the slides after the webinar?
YES
2. Will I receive a copy of the webinar recording?
YES
Please allow up to 2 business days to receive these materials
#CLOwebinar

5. Great Workplaces Are Built, Not Born:
The Role of Learning and Development
Kellye Whitney
Managing Editor
Chief Learning Officer magazine
#CLOwebinar

6. Great Workplaces Are Built, Not Born:
The Role of Learning and Development
Michael Burchell
Corporate Vice President
Great Place to Work Institute
Jennifer Robin,
Research Fellow and Adjunct Consultant
Great Place to Work Institute
#CLOwebinar

7. THE GREAT WORKPLACE:
BUILDING TRUST AND
INSPIRING PERFORMANCE
Trainer Name | & Jennifer Robin | April 28th, 2011
Michael Burchell Month 00, 0000
- 7-

8. TODAY’S AGENDA
§ Background and Genesis of an Idea
§ The Role of Learning and Development
§ Dimensions of the Great Place to Work® Model
– Credibility
– Respect
– Fairness
– Pride
– Camaraderie
§ Create Your Great Workplace
§ Questions and Closing
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 8-

9. DEFINING A GREAT
PLACE TO WORK ®
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 9-

10. GENESIS OF AN IDEA
§ The 100 Best Companies
to Work for in America by
Robert Levering and
Milton Moskowitz
(1984, 1994)
§ A Great Place to Work–
What Makes Some
Employers So Good (and
Most So Bad) by Robert
Levering (1988)
§ FORTUNE 100 Best
Companies to Work For®
Annual List (1998)
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 10-

11. DEFINITION OF A GREAT PLACE
TO WORK
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 11-

12. DIMENSIONS OF A GREAT
PLACE TO WORK®
Communication: Communications are open & accessible
Competence: Competence in coordinating human & material
resources
Integrity: Integrity in carrying out vision with consistency
Support: Supporting professional development & showing
TRUST
appreciation
Collaborating: Collaboration with employees in relevant decisions
Caring: Caring for employees as individuals with personal lives
Equity: Balanced treatment for all in terms of rewards
Impartiality: Absence of favoritism in hiring & promotions
Justice: Lack of discrimination and process for appeals
Personal Job: In personal job, individual contributions
Team: In work produced by one’s team or work group
Company: In the organization’s products & standing in the community
Intimacy: Ability to be oneself
Hospitality: Socially friendly & welcoming atmosphere
Community: Sense of “family” or “team”
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 12-

13. WHAT WE SEE IN THE DATA
§ Clear view of where the organization is headed
2011
2010
2009
2008
2007
85
86
85
85
84
§ Offering training and development opportunities
2011
2010
2009
2008
2007
85
86
86
87
86
§ My work has special meaning
2011
2010
2009
2008
2007
84
85
84
84
82
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 13-

14. THE ROLE OF LEARNING AND
DEVELOPMENT
§ Create a rich and shared language about what it
means to be a great workplace.
§ Use Best Practices…appropriately.
§ Support the efforts of managers and leaders
throughout the organization.
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 14-

15. CREDIBILITY
DIMENSION OVERVIEW
TWO-WAY COMMUNICATION
§ Informative and accessible two-way
communications
COMPETENCE
§ Coordinating resources, giving responsibility,
having clear vision
INTEGRITY
§ Reliability, honest and ethical behavior
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 15-

16. RESPECT
DIMENSION OVERVIEW
SUPPORT
§ “Thank you”
§ Tools and growth opportunities
COLLABORATION
§ Seek opinions, involve people
CARING
§ Personal interest in people as individuals
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 16-

17. FAIRNESS
DIMENSION OVERVIEW
EQUITY
§ All are full members
§ All have opportunities for special recognition
§ Fair pay, fair share of profits
IMPARTIALITY
§ Fairness in hiring and promotion decisions
JUSTICE
§ No discrimination
§ Right to appeal decisions
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 17-

18. PRIDE
DIMENSION OVERVIEW
PERSONAL JOB
§ Individual job and accomplishments
TEAM ACCOMPLISHMENTS
§ Work produced by own team or work group
CORPORATE IMAGE
§ Company’s products and standing in the
community
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 18-

19. CAMARADERIE
DIMENSION OVERVIEW
INTIMACY
§ Ability to be yourself
HOSPITALITY
§ Socially friendly and welcoming atmosphere
COMMUNITY
§ Sense of “family” or “team”
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 19-

20. CREATE YOUR
GREAT WORKPLACE
§ Create a rich and shared language about what it
means to be a great workplace.
§ Use Best Practices…appropriately.
§ Support the efforts of managers and leaders
throughout the organization.
§ Keep the conversation going!
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 20-

21. § Access resources
– The Great Workplace book and training
package
– www.thegreatworkplaceonline.com
– @thegreatworkp
§ Keep in touch!
– Great Place to Work® Institute:
www.greatplacetowork.com | @gptw_us
– Michael: www.michaelburchell.com |
@burchellm
– Jennifer: www.jenniferrobin.net |
@jenrobinideas
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 21-

22. FOR MORE INFORMATION ON
THE GREAT WORKPLACE:
Call toll free: 1.866.888.5159
Email: leadership@wiley.com
All non-US customers visit: www.wiley.com
Save 20% on The Great Workplace materials!
Use promo code GREAT when you order.
*Expires 6.21.11
The Great Workplace. Copyright © 2011 by Great Place to Work Institute, Inc. All Rights Reserved.
Reproduced by permission of Pfeiffer, an Imprint of Wiley. www.pfeiffer.com.
- 22-

23. Join Our Next CLO Webinar
Virtual Classrooms: What Works and What Doesn’t
Thursday, May 12, 2011
CLO Webinars start at 2 p.m. Eastern / 11 a.m. Pacific
Register at www.clomedia.com/events
Join the CLO Network: http://network.clomedia.com/
#CLOwebinar