Chinese Operations.Nokia

Chinese Operations Nokia Corporation

Nokia’s Present Profile ,[object Object],[object Object],[object Object]

Nokia’s Vision ,[object Object],Nokia’s Promise ,[object Object]

Nokia’s Business Beliefs ,[object Object],[object Object],[object Object]

History of Nokia ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nokia’s entry into China ,[object Object],[object Object],[object Object],[object Object]

Nokia’s entry into China (cont.) ,[object Object],[object Object],[object Object]

Nokia’s Joint Ventures in China Provision of a full range of services, manufacture and supply of products for fixed networks 1998 Partners ChongQing Telecom. Bureau, ChongQing PTAC ChongQing Nokia Telecom. Co. Ltd. Main activities in the field of GSM technical services, primarily network planning and optimization 1997 Partner Fujian PTA Fujian Nokia Mobile Telecomm. Ltd. Prod. of GSM digital cellular systems and mobile phones 1995 Partner Beijing Capitel Co., Ltd. Beijing Capitel Nokia Mobile Telecom. Co., Ltd. For Year Partner Name

Nokia’s Joint Ventures in China (cont.) Software Develop. Platform technology development related to Nokia’s 3G networks 2001 Zhejiang Provincial Govt. of China Hangzhou R&D center Development manufacturing and marketing of digital multimedia terminals 1999 Partners CITIC Technology Co. Ltd. And the Academy of Broadcasting Science Nokia Citic Digital Technology Co. (Beijing) Ltd. For Year Partner Name

Nokia’s Initial Growth in China ,[object Object],[object Object],[object Object],[object Object]

Problems faced by Nokia in China ,[object Object],[object Object],[object Object],[object Object],[object Object]

Problems faced by Nokia in China (cont.) ,[object Object],[object Object],[object Object]

Nokia’s decline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Nokia’s Share (2003) Nokia’s Product Life Cycle 1994

Management’s View on Decline ,[object Object],[object Object]

Strategies followed by Nokia ,[object Object],[object Object],[object Object],[object Object],[object Object],New Distribution System

New Distribution System (cont.) ,[object Object],[object Object],[object Object]

Market specific products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market specific products (cont.) ,[object Object],[object Object],[object Object]

New Promotion Techniques ,[object Object],[object Object],[object Object],[object Object]

New Promotion Techniques (cont.) ,[object Object],[object Object],[object Object]

New Promotion Techniques (cont.) ,[object Object],[object Object]

Investment in Production and Technology ,[object Object],[object Object],[object Object],[object Object]

Investment in Production and Technology (cont.) ,[object Object],[object Object],[object Object]

Result of these strategies ,[object Object],[object Object],[object Object],[object Object]

Future challenges and Threats ,[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Presented By: Rajinder Gupta RR1801 A14 10802619 2 nd Semester Lovely Professional University

Chinese Operations.Nokia

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