GoClapp helps developers gain more app downloads and offers iPhone users free or discounted paid apps. It addresses problems with app discovery and payment methods by incentivizing users to install apps for 30 seconds in exchange for credits to access paid apps or local deals. GoClapp's business model includes charging developers per 30 seconds of user attention and generating revenue from ads, affiliate programs, and partnerships with local businesses.

1. ISCTE-IUL MIT
Portugal
Gonçalo Henriques
goncalo.henriques@goclapp.com
Hugo Castro
hugo.castro@goclapp.com
João Rocha
Joao.rocha@goclapp.com
GoClapp.com

2. GoClapp helps developers to get more downloads
and offers iPhone users paid apps for free or local
deals discounts.
GoClapp.com

3. 2 Problems
1. Developers need downloads
●
Crowded Appstore (600K+ and counting)
●
Top 10 Apps make up to 70% of downloads
●
10 seconds on average per App
2. Users don´t pay for Apps
●
A lot of users don´t have access to a credit card
●
80% of downloads are free Apps
GoClapp.com

4. 1 Solution
1. For Developers
●
Community encouraged to install their apps
●
“Pay per attention”: Developer is charged after 30
seconds of usage
2. For Users
●
Credits for each app installed and used for 30 seconds
●
Access to paid Apps for free
●
Local deals and discounts
GoClapp.com

5. The App
GoClapp.com

6. Market size
IOS users Downloads in the Appstore
(in million) 1.2 bilion
90% of
downloads
free Apps
GoClapp intends to reach 2% of worldwide
downloads in 5 years time
GoClapp.com

7. Business Model
2 Revenue Models:
- direct (pay per use & advertising of Apps)
- indirect (affiliates such as the Appstore and local deals)
3 Revenue sources:
- “pay-per-attention” (0.6€ per 30 seconds of new user´s time)
- banner serving (in our own web App)
- local deals (such as discounts at McDonalds, f.e.)
GoClapp.com

8. Competition
GoClapp.com

9. Our advantadge
Gamification – to truly capture an audience and make it
keep coming back
Social dimension of App – to spread the word, involve
friends and foster competition
Bridging Appstore and real world – download Apps and
get real world goods
Branding – to create a recognizable product that is
consistent, recognizable and desired
GoClapp.com

10. Marketing plan
Online
Partnerships with review sites
Partnerships with key developers
Promotions on the FB page
AdWords campaign
Offline
Partnerships with FMCG brands
Partnerships with local deals
GoClapp.com

11. Roadmap
GoClapp.com

12. Team
Gonçalo Henriques Hugo Castro João Rocha
CEO & Developer Finance & Marketing Design & UX
goncalo.henriques@goclapp.com hugo.castro@goclapp.com Joao.rocha@goclapp.com
3 years iOS App Experience in banking, sports Past work with Diesel,
development management & marketing O´neill and Philips
50+ Apps Past start ups Trained in Design Thinking
Advisors
António Moura – General Manager at OMOURA
Hugo Macedo – Director & Partner at ViewDo S.A.,
Co-Founder at Beta-i
João Vasconcelos – Director at Startup Lisboa
GoClapp.com