Mumford and Sons are an alternative rock/folk band known for their fast-paced banjo playing, which is considered their unique selling point. Their target audience is typically those in their early teens to late twenties who enjoy folk rock, as the fast pace of many of their songs appeals to younger generations. Their website and digipacks are examples of how music campaigns are used to market bands.

1. Mumford and SonsMumford and Sons
By Hgo FieldBy Hgo Field

2. What is a music campaign?
A music campaign is
something like a website or a
digipack. It is implemented in
order to market some form of
music.

3. What genre are they?
In my opinion Mumford and
Sons are an alternative rock
band. But they do fall into folk
music also.

4. Their target audience
I believe that their target
audience are people who are
of the age of about early teens
to late twenties. This group
would mainly consist of
people who enjoy listening to
folk rock. The fact that a lot of
their songs have an incredibly
fast pace appeals to younger
generations.

5. The Unique Selling Point
Mumford and Sons are notorious for their unique fast paced banjo playing. It is
widely known that this is their signature sound, therefore I believe it is their unique
selling point.

6. Mumford and sons have this as their web page.

7. Mumford and sons have this as their web page.