This document discusses how to generate engaging comments on content sharing platforms like SlideShare by appealing to emotions. It introduces the "CIPP Factor" - focusing comments on cultivating the emotions of Confidence, Integrity, Pride and Passion in readers. The document argues that comments without these emotional elements will not engage readers. It advises authors to understand their readers' interests and emotions to effectively use the CIPP Factor when writing comments. Generating momentum through stirring these emotions can increase reader engagement and influence.
3. Discriminating Factors Are the Same
Best Practices
Hospitals Offer the
patient
Confidence
Integrity
Pride
Passion
4. Discriminating Factors Are the Same
Best Practices So, authors should
Hospitals Offer the fulfill these
patient emotional needs
Confidence
Integrity
Pride
Passion
5. Slideshare has helped our real
world social networks surpass time
and space so that authors and
readers alike may share the
triumphs, tragedies and stressful
moments of life
11. Writing comments or ads
Will only engage the readers if
they adhere to the four emotions
described in the previous slides
Confidence + Integrity + Pride + Passion
22. The more you fill
influencers with the
CIPP Factor, the
more influence they
shall create
23. The CIPP Factor
Be Creative in not
only identifying
influencers, equally
important is filling
them with the CIPP
emotions
24. Lori Kane, Self-Organizing Groups Researcher at
Collective Self Ali, what about love? Could an
influencer act simply out of love?
A great question that
prompted me to add the
following slide
25. The CIPP Factor Intimacy
adds integrity
to the three
components Sweet love is the
overlapping of the
three components
Stenberg's Triangular
Theory of Love
Passion Commitment