1) Closed social circles should be avoided as they prevent the exchange of new information and ideas between groups. 2) Common interests act as a "third party" that bonds people in social networks, but these bonds are stronger when interests overlap more specifically. 3) Maintaining both strong bonds within social circles of similar interests and weak links to different circles allows for cross-pollination of information between groups.

1. Avoid the comfort of closed
social circles
Ali Anani

2. There is no real direct bonding between
two people; it is always stronger through a
third party

3. Kids are the third party bonding father
and mother

4. So, what bonds people on
social networks?
What is the 3rd party?

5. It is usually a common interest
whose longevity determines the
lifespan of a relationship

6. The "oddity effect" conceives that any shoal member
that stands out in appearance will be spotted by
predators. The oddity effect would thus tend to
homogenize shoals.

7. May be the Oddity Effect has its
impact on humans and not only fish
“My cup of
tea” attitude
prevails

8. Human have more than one
interest. They share each interest
with similar groups.

9. Interest Fractals
Interest in sports
Interest in soccer
Interest in certain
leagues
Interest in
certain clubs

10. The more specific the interest is
the higher is overlapping, and
the stronger the network is

11. That is to say the degree of
covalence is higher

12. Interests of today

13. Interests of today
are different tomorrow

14. The role of individuals in a group will
impact on the emergent characteristics
of a group such as collective behavior
This impact might change with time as
individuals develop different interests

15. We shall witness the emergence of
many mini-worlds of differing
interests

16. And if not

17. We shall tend to move in the same
circles that we do without any
significant addition to the
information we already know.

18. We need strong bonds among intra-groups and
weak links among inter-groups to cross-link
information and move out of our, what I call,
Comfort Circles.

19. Closed circles are like closely
tied rooms as they don’t allow
for the exchange of air leading
to fungal growth

20. Social networks cover a need as
demonstrated by the Maslow Pyramid

21. The want to create bonds with other people is one of
the inborn things that make human beings human
Self-
Actualization
Needs
Self-Esteem
Needs
Socializing Needs
Safety Needs
Physiological Needs

22. Having social ties is one thing; their role in providing
and satisfying other needs is equally important,
including emotional needs. You want your social
satisfaction to act as a springboard to cover other
needs.

23. All you need is something that
bonds people together to act as
3rd party,
AND

24. Finding weak bonds
among different social
circles to expedite the
exchange of information

25. Closed social circles will make you rusty
Add connections to differing groups
You shall be a winner

26. I expect the emergence of
strong tendencies to creating
communities for people with
specific interests

27. Extensible Concept

28. The value of emotions as a third
bonding agents is well-established
in business

29. Think about it

30. Do you buy a car for just being
a car?

31. Or, because it makes you feel

32. Important and attention-
attracting?

33. Reflect the image of being
young

34. Because of the emotional
design of the car

35. Whatever emotion you have they in fact bind
you to your decision to buy a car or not.
Look for the hidden jewel

36. Avoid the Comfort of
Assumptions