This presentation uses the metaphor of plant seeds dispersal to disperse ads in emulative ways

1. Ads Dispersal
Ali Anani
Phenomena
Communications

2. Dispersal Metaphor
Dispersal may remind you of fruits and
seeds dispersal

3. Plants Have a Goal
Plants need to disperse
their seeds to flourish

4. Emulation of Plants
Can we disperse ads the
way plants disperse their
seeds?

5. Plants Need a Structure to Serve their
Goals
The three-layered
structure of seeds
suggests to have a three-
layered ads structure

6. Plants Disperse Using Different Hook
Mechanisms
By sticking the seeds to passing animals.
The animals move away and in the
process carry the seeds to different
locations

7. Plants Have Hidden Agenda
For example, the
cashew has a sweet and
juicy stem but a toxic
seed, so monkeys eat
the fleshy stem and
discard the seed

8. Wind Carrying Seeds
Light seeds
or seeds
with
parachute
like
structure
travel long
distances to
travel and
flourish

9. Water Carrying Seeds
Plants use water
as well as a
channel to
disperse its seeds
long distances
away

10. Water Carrying Seeds-2
Plants such as Pond Iris
grow in or near
freshwater. The seed pods
break open when they
ripen. Those which fall
into the water float away.

11. Water Carrying Seeds-3
Plants such as Pond Iris
grow in or near
freshwater. The seed pods
break open when they
ripen. Those which fall
into the water float away.

12. Water Carrying Seeds-4
Seeds have adapted
structures to float on
water such as having a
foamy structure, coating
that keeps the seeds
afloat and having light
fibrous structures

13. Seeds Explosion
Fruits like balsam
burst with a
sudden jerk and
disperse the seeds
by an explosive
mechanism

14. Wind Carrying Seeds-2
Some seeds spin like helicopters as they
fall from the tree, providing a longer time
for dispersal by wind

15. Dispersing Ads Seeds
Ads must have a goal
to achieve. The
structure of the ad
and its channel of
distribution
determines the
content of the ad

16. Hooks of Ads
Readers have limited times.
Therefore, successful ads
will have to have excellent
hooks to be noticed.

17. Hooks of Ads- 2
Curiosity hooks will keep
eyes close to the ad

18. Hooks of Ads- 2
Interesting colors hooks
will keep eyes close to the
ad

19. Hooks of Ads- 3
Eye-catching hooks will
keep eyes close to the ad

20. Hooks of Ads- 4
Use catching-expressions
hook

21. Inverted Mouths and Funnels
The best source of
customers is customers
Hook the
readers of your
ad so that you
may get
distribution
through word of
mouth and the
inverted funnel

22. The New Media
If you wish the wind to blow away
the seeds of your ad, then make it
light. Heavy ads with many
megabytes will not have the
proper structure for such media

23. Use Technology to Explode Your Ad
You may make your ad explode to disperse its
seed like popcorn erupts at high altitudes. This
works as a hook and for ad distribution
Images are better at hooking
people than a well-written
headline because images are
easier to store and recall

24. The New Ad Channels Allow for Producing
Foamed Images Like Foamed Seeds
Sony Filming Foam in Miami

25. Social Media
Social media is the new
media for distributing ads
through influencers and
bridging agents. It is the wind
that blows your seeds of ads
if they have the proper
structure

26. Chains Are No More Chains
Twitter, Facebook, LinkedI
n and many other winds
are only a click away.
These are the e-words-of-
mouth.

27. Conclusion
Seeds are your
traffic lights
to creative ads