HUBFORUM PARIS 2013 Panel : Social Trends 2014 - Showcase Intervenant : Sunny YoungEun Kim - Head of Business Development - Line http://www.hubforum.com/paris/2013/ www.hubinstitute.com

1. Hello, Friends
@HUB

2. Introduction

4. Free & Convenient
Free Messages
Group Chat
Free Calls
Other Features
share photos, videos,
audio messages, and
location

5. World's Fastest Growing Service
1,096 days
399 days
million
50
1,325 days
Time to reach 50 million
40
30
20
10
0
250
500
750
1000
1250
1500
days

6. 200million
user
s
150
100
(2013.1.18)
0 (2011.6)
10
50
(2013.7.21)

7. 260,000,000
USERS WORLDWIDE, OCTOBER 1, 2013

8. 460%
GROWTH RATE

9. 1Hour
63,000
NEW USERS

10. Over 230 Million users around the world!
Over 230 countries worldwide!
No.1 in 55 regions!

11. Japan
48million

12. Thailand
18million

13. Taiwan
17million

14. Spain
15million

15. Messages
7billio
n
Daily

16. Stickers
1billio
n
Daily

17. Growth in number of
messages sent
440%

18. Growth in number of
calls made
912%

19. Why is LINE loved
All over the world?

20. More
Fun & Rich
Communication
More
Localization

21. FUN Communication - Stickers

23. LINE Stickers = NEW WAY OF COMMUNICATION
:(

BEFORE

24. LINE Stickers = NEW WAY OF COMMUNICATION
NOW

25. LINE Sticker =
New Common Language

26. LINE
Rich Communication
1. Family Apps

27. LINE Camera
Versatile but easy-to-use Camera
with great editing features

29. Family Apps
LINE Camera
50,000,000DLS
LINE Card
13,000,000DLS
LINE Brush
8,000,000DLS

30. 52
No. of LINE Family
Apps
(including Games)

31. 290,000,000
DLS
Total Downloads of LINE Family Apps
(including Games, July
2013)

32. LINE
Rich Communication
2. Social

33. Home and
Timeline

34. Timeline
Monthly Unique User
Global
330%
73M
22M
75M

35. LINE = SOCIAL PLATFORM

36. Business
Model

37. Four Type of
Business Models
1
2
3
4
In-app Purchase
LINE Stickers
In-app Purchase
LINE Family &
Game apps
Official Account
Sponsor Sticker
Others
Licensing &
Merchandising
B2C
B2B

38. 75 million €
Line’s Total Revenue
2Q 2013 (Apr - Jun)

39. LINE’s
Total Revenue €
3,257%
75M
2.3M

40. Type1
In-app Purchases
Through LINE- Stickers
©‘76’,13 SANRIO APPR.NO.S541752
©Fujiko-Pro

41. 8 million €
Monthly Sticker Sales
July 2013

42. Type2
In-app Purchases
Through LINE Family & Game apps

43. 24 million €
Monthly Revenue
July 2013

44. Top Publishers by Monthly Revenue
Excluding Games
iOS June 2013

45. Top Publishers by Monthly Revenue
Excluding Games
Google Play June 2013

46. Type3
B2B Marketing Solutions
_ official accounts & sponsored stickers
Sponsored stickers

47. Over 100 brands / compaines
Have joined LINE
Marketing within a year!

49. Global Strategy

50. 8
Global
: 2
Japan

51. LINE
Localization Strategy
Local
Contents
Language
Support
Partnership
With Local
Partners
More Benefits to
Local Users
Local
Office

52. Spain Case

53. LINE
Official Accounts
Coca Cola
Barcelona´s city council
Have become the biggest SNS
in Spain 875K “subscribers”
First public institution
in Spain to use Line as
an official communication channel

54. LINE
Official Accounts

55. LINE
Official Accounts
12 Million
Registered users in 3 days

56. LINE
Local Stickers
Nadal

57. Next Step

58. 300 million users
within 2013!

59. 'LINE' as a
Universal Language

60. Merci
Beaucoup
!