This document discusses how Pinterest can inspire action among users. It provides statistics showing that pins on Pinterest have significantly longer engagement than tweets or Facebook posts. Over 80% of pins are repins of content from other users or brands. 41% of sharing on ecommerce sites goes to Pinterest, and the average Pinterest shopper spends $160. 36% of Pinterest users report purchasing items in stores after pinning them online. The document advocates that brands inspire more user pinning by learning what types of content works best and creating an inspiring presence on Pinterest.

2. Technology
People
indexing the web’s pages
indexing the web’s content

3. Discover (disˈkəvər) —
To find something unexpectedly.

4. We help people discover things they love
and inspire them to do those things

5. building the Interest Graph

7. “My Recipes”
“My Clothing”

8. “My Recipes”
“My Clothing”
“Fried Fantasies”
“Summer Fashion”

9. Putting The Interest Graph To Work

10. The useful life of a. . .
Tweet
is
a
matter
of
minutes
Post
is
a
few
hours
Pin
goes
on
forever
Source:
Why
the
half-­‐life
of
a
Pinterest
pin
is
thousands
of
7mes
longer
than
a
tweet
or
Facebook
post.
Venture
Beat,
6-­‐17-­‐13

11. Pinterest encourages action
80%
of
pins
are
repins
(mainly
from
feeds)
-­‐RJ
Metrics
Study
February,
2012
1.1%
average
CTR
on
pins
-­‐
Ahalogy
Study
August,
2013
Source:
Read
Write,
Mindboggling
Facts
that
will
make
you
care
about
Pinterest,
7/25/13

12. Pinterest encourages action
41%
of
sharing
on
e-­‐commerce
sites
went
to
Pinterest
-­‐
Gigya
Customer
Study
Q2,
2012
$160
is
the
average
amount
spent
by
a
Pinterest
shopper
-­‐
Rich
Relevance
Shopping
Insights
Study
Q3,
2012
Source:
Read
Write,
Mindboggling
Facts
that
will
make
you
care
about
Pinterest,
7/25/13

13. Pinterest inspires in-store shopping
36%
of
pinners
say
they
have
purchased
an
item
in-­‐store
after
pinning
it.
80%
say
that
pinning
influenced
their
decision
to
purchase
the
item.
Source:
How
Pinterest
Puts
People
in
Stores,
by
David
SeviU
and
Alexandra
Samuel:
Harvard
Business
Review,
July-­‐August,
2013

14. 1
Inspire More Pinning
or how Brands Can Fuel the Process

21. Pinterest Confidential

22. 2
Learn What Works

24. VS

25. 3
Create An Inspiring Presence

28. Inspire people to pin your content
Learn what works using web analytics
Create an engaging presence