Panel discussion on community health. #sdoh

1. Influencing Social Norms via Media Partnerships
Leadership America
Holly Potter, Vice President, Brand Communication

2. 2
Spectrum of Prevention
1. Strengthening Individual Knowledge and Skills: Enhancing an
individual’s capability of preveing injury or illness and promoting safety
2. Promoting Community Education: Reaching groups of people with
information and resources to promote health and safety
3. Educating Providers: Informing providers who will transmit skills and
knowledge to others
4. Fostering Coalitions and Networks: Bringing together groups and
individuals for broader goals and greater impact
5. Changing Organizational Practices: Adopting regulations and
shaping social norms to improve health
6. Influencing Policy and Legislation: Developing strategies to change
laws and policies to influence outcomes
Source: Prevention Institute, Larry Cohen & Susan Swift

3. The Weight of the Nation
3 June 14, 2014
• The Weight of the Nation, 2012: Four-part, Emmy
nominated documentary series
• The Weight of the Nation for Kids, 2013: Three-part,
Emmy-nominated documentary series
• Screening events and media promotion
• Free screening kits with DVDs, plus online resources
• Social media engagement

4. Every Body Walk
4 June 14, 2014
• Website: 1.3 page views
• App Downloads: 175k
• Documentary: 95k views
• Funny or Die: 834k
• City Walk: 2.5 million views

5. Thank you
Holly Potter | share.kp.org | @htpotter
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6. Thank you
Holly Potter | share.kp.org | @htpotter
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