1. Tools and Techniques for
Effective Blogging
Center for International
Private Enterprise (CIPE)

2. Session 1: Why blog, Key challenges, and
thematic areas.
Session 2: Technical bits, what platforms to
use, design and formats, simple optimization
tools, AdWords
Session 3: How to go viral using social media

3. • Why Blog?
• Challenges before you start.
• How to find your niche.
• Which platform to chose from (blogger vs
wordpress)
• Watch trends.
• How to write quality content?
• Challenges as a blogger.
• Reaching out to readership.
• Key success factors.

4. Online is the Media for Today and
Tomorrow.
• People are watching more television, reading more news, playing more
video games, spending more time updating their social networking
profiles and using more video on demand services than they were six
months ago, according to a new survey published today, but their actual
spending has plunged as increasingly consumers expect free access.
• Spending on 'traditional' media such as newspapers and magazines has
dropped almost 20% in the last six months, while spending on digital
media has almost halved.
• Online, social networking and blogging remains the most popular
pastime with half of all respondents doing it compared with 47% six
months ago. The big jump in usage most recently has been among 45 to
54 year olds, increasing from 37% to 45%.
Source: KPMG Report

5. Why Blog?

6. Why Blog?
Improves
creativity
Recognition
Writing
skills
Opportunity
Opportunity
to interact
to express
with large
views
community

7. Breakout
You have 15 minutes to bring a story.
Go out in the lobby, restaurant, toilet, bookshop,
shopping arcade, parking, reception etc and bring
a story
You need to write this story in word document
(in 15 minutes). Put your name and email
address and email it to emad.sohail@gmail.com

8. Challenges Before U Start!
How to get
What are quick and Choosing a Finding your
the trends? crisp platform niche
information?

9. Finding Your Niche
Personal Blogging
Corporate Blogging
Informational Blogging
Controversial Blogging

10. Which Platform?
•Blogger vs Wordpress
•Serious blogging – host
at your domain

11. Design Counts
http://jongordon.com/blog
http://sethgodin.typepad.com/
www.jeffbullas.com
http://t.co/IuoG4RYh
http://www.humorcarbons.com/
http://wisdomfrombooks.com/

12. http://farihamunirshahtimes.blogspot.com/
1. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as
Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this
topic)
2. Background design - Too clumsy (remove all those colorful stuff)
3. Font - too small (you need to build 1.5 line spacing)
4. Picture quality - Poor, you need relatively higher quality pics. AND Must be
captioned - You have used captions in some previous posts
5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in
improving search on google.

13. Another thing
that counts
http://fahdhusain.blogspot.com
http://naumanadil.blogspot.com

14. Content is the King!
Simple yet
Read, liked
correct 400 words
and goes viral
language
Personal Professional References
touch approach and hyperlinks
Pictures and
videos

15. Quick and crisp information?
Print media (news and Op/Eds)
Articles
TV
Social Media / other blogs
Interviews
Exhibitions/conferences/seminars
Google alerts

16. Challenges for Bloggers
Maintaining
Respecting
Keep the interest
Scheduling reader’s
writing from
comments
readership

17. Thematic Blogging
1. Corruption
2. Entrepreneurship (youth, women)
3. CSR
4. Women Issues

18. • craft@ashrafchaudhry.com
• #pakbloggers

19. Be Creative

21. ThinkPad!
• Choose the topic that you wish to cover
• Name your blog
• Select a platform
• Select a theme
• Add widgets
• Create your first post

22. Making Money Through Blogging
Amazon Corporate
AdSence
Affiliates Blogging
Ghost
Backlinks
Blogging

23. Success Factors
YOU and Your Commitment
Content:
• Short, specific, thought provoking, informational
Appearance:
• font, color scheme, spellings, grammar, title, pictures
Professionalism:
• Facts, references, tags, google alerts, Social media
postings, research

24. Basic SEO
- Keywords
- Title
- SEO tools
- Bold Fonts
- Youtube Videos
- Slideshare
- Effective Backlinking
- Commenting on other blogs

25. • Google Analytics
• Feedjit
• XML sitemap

26. Reaching out to readership
– Facebook (join groups, increase friend’s
circle) 800 million
– Twitter (use #tags) 100 million active users
– Google+ over 100 million
– Linkedin Groups 140 million users
• Most traffic comes from facebook
– Tag with keywords
– Backlinks
– Tweet (and retweet)
– Request

28. Happy Blogging!
hammadlinks@gmail.com
http://hammadsiddiquiblog.com
Twiter: @hammads

29. Feedback Form
http://goo.gl/kPUxQ