Scaling API-first – The story of a global engineering organization
Blogger Training Session (Updated) | Hammad Siddiqui
1. Tools and Techniques for
Effective Blogging
Center for International
Private Enterprise (CIPE)
2.
3. Session 1: Why blog, Key challenges, and
thematic areas.
Session 2: Technical bits, what platforms to
use, design and formats, simple optimization
tools
Session 3: How to go viral using social media
6. • Why Blog?
• Challenges before you start.
• How to find your niche.
• Challenges as a blogger.
• Which platform to chose from (blogger vs
wordpress)
• How to write quality content?
• Reaching out to readership.
• Key success factors.
8. Why Blog?
Improves
creativity
Recognition
Writing
skills
Opportunity
Opportunity
to interact
to express
with large
views
community
9. Challenges for Bloggers
Maintaining
Respecting
Keep the interest
Scheduling reader’s
writing from
comments
readership
10. Content is the King!
Simple yet
Read, liked
correct 400 words
and goes viral
language
Personal Professional References
touch approach and hyperlinks
Pictures and
videos
13. Quick and crisp information?
Print media (news and Op/Eds)
Articles
TV
Social Media / other blogs
Interviews
Exhibitions/conferences/seminars
Google alerts
14. Component of a Blogpost
• Title
• Body
• Keywords
• Pictures
• Videos
• Hyperlinks
16. Writing Killer Titles
• #1: Use a Number
• Your post could use any of the following:
– Tips, Ways, Methods, Steps, Templates, Rules, Secrets
• Adjectives: great, expert, clever, fantastic,
brilliant, top, best
• Some Nice Examples:
– Ten Easy Ways to Write Faster
– Five Simple Steps to Set Up Your Blog in Less Than Two
Hours
– Five Crazy Videos That Will Make You Laugh Out Loud
17. Breakout
You have 15 minutes to bring a story.
Go out in the
lobby, restaurant, toilet, bookshop, shopping
arcade, parking, reception etc and bring a story
You need to write this story in word document
(in 15 minutes). Put your name and email
address and email it to emad.sohail@gmail.com
19. http://farihamunirshahtimes.blogspot.com/
1. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as
Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this
topic)
2. Background design - Too clumsy (remove all those colorful stuff)
3. Font - too small (you need to build 1.5 line spacing)
4. Picture quality - Poor, you need relatively higher quality pics. AND Must be
captioned - You have used captions in some previous posts
5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in
improving search on google.
20. Another thing
that counts
http://fahdhusain.blogspot.com
http://naumanadil.blogspot.com
25. ThinkPad!
• Choose the topic that you wish to cover
• Name your blog
• Select a platform
• Select a theme
• Add widgets
• Create your first post
26. Making Money Through Blogging
Amazon Corporate
AdSence
Affiliates Blogging
Ghost
Backlinks
Blogging
27. Success Factors
YOU and Your Commitment
Content:
• Short, specific, thought provoking, informational
Appearance:
• font, color scheme, spellings, grammar, title, pictures
Professionalism:
• Facts, references, tags, google alerts, Social media
postings, research
28. Basic SEO
- Keywords
- Title
- SEO tools
- Bold Fonts
- Youtube Videos
- Slideshare
- Effective Backlinking
- Commenting on other blogs
30. Reaching out to readership
– Facebook (join groups, increase friend’s
circle) 800 million
– Twitter (use #tags) 100 million active users
– Google+ over 100 million
– Linkedin Groups 140 million users
• Most traffic comes from facebook
– Tag with keywords
– Backlinks
– Tweet (and retweet)
– Request