This document discusses best practices for aligning an organization's mission, membership, and activities. It addresses determining an organization's vision and mission statement, ensuring all programs fit within the mission, and identifying who the organization serves and what value it provides members. The document also covers recruiting and engaging members at different levels of needs, from basic physiological needs to self-actualization. Finally, it discusses managing the membership life cycle from recruitment to satisfaction.

1. BEST PRACTICE ORGANIZATIONS:
ALLIGNING MISSION WITH MEMBERSHIP
AND ACTIVITIES
Camelia Bulat, CIPE Representative
April, 22 - 23, 2013, Kathmandu, Nepal
Copyright © 2013 by the Center for International Private Enterprise. All rights reserved 1

2. Group Exercise
Build the image of “ your vision”
How is the organization seen by your members?
How is the organization seen by your non-
member customers?

3. WHAT DO WE OFFER?
What are the products and
services that drive and
position our organization?
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Mission Statement
 Does the MS
differentiate the
organization from other?
 Does it describe to an
outsider the value of the
organization?
 Do all programs, benefits
and services fit within
the MS?
 Does your MS answer
these Q?
WHO
DO WE SERVE?
Who are our members?
Who do we serve?
WHO ARE WE?
What is our
organization?
Why does our
organization exist?

4. 4
Members expect to receive “Value”
• Value for the members is not only the sum, but the
synergetic benefits obtained by the members
because they are getting together
• VALUE:
– Perception and reality;
– Different things for different people;
– What is the VALUE that you are offering to members?
• Members’ level of satisfaction is related to good will
(reputation, credibility and visibility)

5. Recruitment - Involvement
• Which are the main
reasons to join your
organizations?
• Which are the main
reasons to get involved
(be active) in your
organizations?
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6. 6
SELF-ACTUALISATION
= self-development needs,
to prove potential to grow
ESTEEM
= respect, appreciation,
public reputation and recognition
SOCIAL BELONGING
= beliefs, social groups belonging
SAFETY
=safety and security needs
PHYSIOLOGICAL
=Basic needs
NEEDS PYRAMIDNEEDS PYRAMID - OUR MEMBERS- OUR MEMBERS
*(Abraham Maslow, Motivation and Personality, NY, Harper & Row, 1954)

7. Membership Life Cycle
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8. Vision/Mission
Goals, objectives and strategies
Action Plans and Annual Plan
Satisfied members and stakeholders