5. Make friends because you want a lasting relationship, not for something tangible in return.David Meerman Scott. Author of “The New Rules of Marketing and PR”
6.
7. Find your most enthusiastic customers and “supercharge” their word of mouth power!
20. The Customer is Always Right! “A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.
22. Works Cited/Delicious Bernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc. Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc. Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc. http://www.delicious.com/heidisheppard