1. INTRODUCTION
List down (number) all facts that you feel is relevant in the case.
ASSUMPTIONS
Make reasonable assumptions based on the information provided in the case. Based on
these assumptions you can create your case platform
STEP 1
• What is a SWOT?
A SWOT analysis is a popular way to evaluate a business or case study. A SWOT helps
you organize the case details into strengths, weakness, opportunities or threats.
• What are Strength and weaknesses?
Strengths are facts about the staff, managers, business products or processes that are
positive. Weaknesses are facts about the staff, managers, business products or processes
that indicate something needs to be improved. to be either strength or weakness,
information must only deal with internal aspects or the company (i.e., something that is
going on inside the business)
• What are opportunities or threats?
Opportunities are facts about something positive going on outside of the business (new
consumer trends, new technology) from which the company could benefit. Threats are
facts about something potentially negative going on outside of the business from which
the company might be harmed (a new competitor, a possible union strike). to be either an
opportunity or threat, information must only deal with aspects that are external to the
company. (i.e., something going on outside the business).
• Can a sentence just contain facts and not S, W, O or T?
Yes. Sometimes case studies contain information that isn’t positive or negative or doesn’t
deal with internal or external information. When you have neutral information it is simply
called a fact.
REMEMBER: the key distinction for using the SWOT analysis is to remember that only
information relating to the inner working of the company can be an internal strength or
weakness. Information about people or events outside of the company are threats or
opportunities. Anything else is simply a fact.

2. STEP 2
ISSUE IDENTIFICATION
From your SWOT analysis section, identify those statements that best describe the central
issue that needs to be resolved.
STEP 3
ISSUE RANKING
Categorize each issue from issue identification step as either short term (i.e., something
that the company must do quickly in the near future) or long term (i.e., something the
company should complete after it deals first with the short term issues).
STEP 4
PROBLEM STATEMENT
Summarize the short term issue
Summarize the long term issue
STEP 5
For each issue identified, list the relevant information. Then make a recommendation that
best resolves it.
Format is given below.
Issue identified is ---------------
The relevant facts are
1. The sentence in the case where the information is given
2. SWOT Choice (i.e., this is an opportunity/threat/strength/weakness)
The recommended course of action is.................