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What Old Media can teach New Media: Media Convergence & Integration, Social Media, and Professionalism
1.
2.
3.
4.
WHAT IS MEDIA?
5.
6.
7.
Someday our tools
will probably seem equally primitive.
8.
Printing Press, Telegraph,
Newsweeklies
9.
Billboards/out of home
media
10.
Billboards integrating into
Real Life
11.
Radio – kind
of ended the telegraph role for news gathering
12.
Newsreels
13.
TV
14.
Death Of JFK
The Assassination of John F. Kennedy was a defining moment in television .
15.
16.
17.
18.
19.
“ How to
Dial a Telephone” (1927)
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
Outdoor Interactive
“Develop a Point of View” Billboard
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
Trans-Media and the
Heroes Phenomenon
47.
48.
49.
Sponsorship built into
the plot
50.
51.
Additional stories expand
the universe of the show
52.
Extra content from
website becomes a Graphic Novel in paperback
53.
An official unofficial
fan site!
54.
55.
56.
57.
58.
59.
60.
61.
62.
Nielsen Ratings from
2/4/2008
63.
What can New
Media teach the Old Media Companies?
64.
65.
Products cant have
erorrs
66.
67.
68.
69.
Baixar agora