Howard Davidson Arlington MA - Travelocity Offers Travelers A Trip Of A Lifetime

1. Travelocity Offers Travelers
a Trip of a Lifetime
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Travelocity Offers
Travelers a Trip of a
Lifetime
Travelocity has launched a social
media contest that will award
would-be travelers the trip of a
lifetime.
Slide By :- Howard Davidson Arlington MA

3. “Go & Smell the Roses” in a series of new advertising,
digital and promotional efforts that encourage would-
be travelers to actively dream about where they want
to go. The new integrated campaign shows the best of
The Roaming Gnome’s travel adventures and kicks off
the #iWannaGo contest, enticing consumers to tell the
roaming gnome where they want to travel for a chance
to win their ultimate dream vacation.
Slide By :- Howard Davidson Arlington MA

4. The company’s famous (and almost too cute) Roaming gnome
with appear in five new TV commercials to promote the
#iWannaGo #gosmelltheroses contest. The spots will feature the
gnome in a variety of situations, ranging from the running of the
bulls to a ski gondola to a sandy beach, all with messages
encouraging travelers to get up, go and experience. The
campaign was created by Durham-based advertising agency
McKinney. It’s on YouTube and seen in its entirety across all of
the brand’s social channels including mobile devices.
The company is aiming to attract travelers through a bunch of
interactive and marketing methods, including a new video series
with Courtney Scott, a “Let’s Roam” app launching in April that
will let travelers use social sharing technology to solicit
information about upcoming trips, and a billboard-like advertising
program in major airports that will direct travelers to special
offers through unique mobile codes.
The contest runs through May 5, 2014. Contestants simply tell
The Roaming Gnome where they wanna go by posting dream
travel tweets, photos or videos on Twitter, Instagram or Vine
using the hashtag #iWannaGo. Two winners selected at random
will win their dream #iWannaGo trip, and will be announced via
social media in April and May.
Slide By :- Howard Davidson Arlington MA