Howard Davidson Arlington MA - Molson beer fridge returns to Canada Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Molson Beer Fridge Returns to
Canada
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Molson Canadian Beer Company’s
custom fridge filled with the Canadian
beer has returned to Canada.
Slide By :- Howard Davidson Arlington MA

3. The Molson beer fridge spent years
traveling the globe. It went from
downtown London to the depths of the
jungle. The swanky fridge only opens for
people with Canadian passports.
Slide By :- Howard Davidson Arlington MA

4. On Canada Day – July 1 – Molson put a
fresh twist on the successful marketing
campaign, bringing it home to Canada and
giving it a new unlocking gimmick.
Slide By :- Howard Davidson Arlington MA

5. Seeing as the vast majority of people in
Canada logically possess Canadian
passports, Molson has now decided to test
Canadians’ level of patriotism. The fridge
requires the thirsty individuals looking to
unlock “the magic inside” to sing an
accurate – or at least semi-accurate –
rendition of “O Canada.
Slide By :- Howard Davidson Arlington MA

6. ” The Rethink agency says we’ll see
more of the red refrigerators in the
months to come. The Molson
campaign, which has the tagline “I am
Canadian,” will continue its tour,
quenching the thirst of the parched
throngs of Europe, and perhaps
beyond.
Slide By :- Howard Davidson Arlington MA

7. Molson continues to show that there’s
still mileage in the fridge campaign. With
the nationalistic pride of the ads, it’s no
surprise that Molson Canadian continues
to be one of the top-selling beers in
Canada.
Slide By :- Howard Davidson Arlington MA

8. Despite the company’s merger with
Coors, the Molson brand continues to
resonate with Canadian consumers.
Fun, patriotic marketing campaigns
like the Molson fridge deserve much of
the credit.
Slide By :- Howard Davidson Arlington MA

9. I’ll be curious to see what Molson does
with the fridge next. Perhaps it could
travel America, requiring customers to
name five active hockey players to
open. Maybe the fridge will lead them
through some sort of quiz regarding
the basic rules of curling.
One thing that is clear – the Molson
fridge campaign still has plenty of gas
in the tank.
Slide By :- Howard Davidson Arlington MA

10. I’ll be curious to see what Molson does
with the fridge next. Perhaps it could
travel America, requiring customers to
name five active hockey players to
open. Maybe the fridge will lead them
through some sort of quiz regarding
the basic rules of curling.
One thing that is clear – the Molson
fridge campaign still has plenty of gas
in the tank.
Slide By :- Howard Davidson Arlington MA