Howard Davidson from Arlington MA writes about Downy wants you to be more huggable. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Downy Wants You To Be More
Huggable
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Downy wants you to be more
huggable but I’m done with Downy.
Slide By :- Howard Davidson Arlington MA

3. Fabric softeners literally stink. If there’s
one thing I hate, it’s things that are
scented. Downy’s new spots are trying
to put the love back into laundry
detergent by putting people who care
about each other onto a couch and
making them hug.
Slide By :- Howard Davidson Arlington MA

4. And if there’s one thing I can’t stand more
than hugging actual smelly people, it’s
being forced, for five minutes, to watch
smelly people hug. I can’t imagine the
stench that emanated off of the Downy
dosed attire. And does anybody actually
believe that these people aren’t actors? I’d
give each performance a B- at best.
Slide By :- Howard Davidson Arlington MA

5. Downy describes the horrifying pseudo
scientific chemical details of what
makes their detergent smell by calling
them ‘perfume micro-capsules’. The
whole micro-capsule phenomenon is
patented and it looks like Downy is no
stranger to plagiarism with this latest
commercial looking a lot like Wren’s
commercial that saw ‘strangers’
(actors) kissing for the first time.
Slide By :- Howard Davidson Arlington MA

6. To Downy’s credit though, at least
hugging is remotely related to the
product; I’m still trying to figure out
exactly what jeans and kissing
intrinsically have to do with each
other.
Slide By :- Howard Davidson Arlington MA

7. I guess the spot entitled “Be More
Huggable with Downy” just means that
no one will want to hug me without their
detergent. But I think I’ll survive without
the need to be more huggable, thank
you.
Slide By :- Howard Davidson Arlington MA