Cheetos rolls out app with TP By Howard Davidson Arlington MA

1. Cheetos Rolls Out App with TP
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Cheetos Rolls Out App with TP
Talk about playing to your audience, Cheetos seems to
be lasering in on the junior high boys who love the
cheese-flavored snack with its latest app. Just in time
for Halloween, Project TP allows you to virtually toilet
paper your domicile or most every other public venue
available using Google Earth and Google Streetview
(Cheetos wisely chooses not to include 1600
Pennsylvania Avenue in Washington DC, perhaps out of
fear of getting a call from the Department of Homeland
Security).
Slide By :- Howard Davidson Arlington MA

3. In their promo video, a wisecracking English-accent-like cheetah leads a
toilet paper strafing run to the tune of “The Ride of the Valkyries.”
While the video copiously says one should not try this at home, you
know damn well that millions of pimply-faced kids on October 31 st will
be donning shades and talking low like the spokesanimal as they lob
Charmin at the houses of school officials. (One wonders if the Cheetos
campaign can be held liable for the distress of having to clean up TP
hung up in a tree after a rainstorm.)
Slide By :- Howard Davidson Arlington MA

4. Cheetos is declaring victory with its toilet
paper campaign, claiming that 300,000 feet
of virtual paper have been let loose in
cyberspace. I guess it’s good to have ad
campaigns that try and spice up
Halloween. It is a time for tricks, as well as
treats, after all, and we’ve been getting
entirely too mild about a holiday dedicated
to chasing away our demons in a night of
debauchery.
posted by Howard Davidson
Slide By :- Howard Davidson Arlington MA

5. Lest you think this is all talk, Nestlé has
already reached the zero waste goal for all
of its factories in the UK and Switzerland.
Worldwide, the global food giant has
achieved zero waste in 39 of its 468
factories as of 2012. A most recent Access
to Nutrition Index places Nestlé in third
place among companies trying to combat
global trends of obesity and malnutrition.
With this much effort being expended, it’s
surprising they only ranked third.
posted by Howard Davidson
Slide By :- Howard Davidson Arlington MA

6. Lest you think this is all talk, Nestlé has
already reached the zero waste goal for all
of its factories in the UK and Switzerland.
Worldwide, the global food giant has
achieved zero waste in 39 of its 468
factories as of 2012. A most recent Access
to Nutrition Index places Nestlé in third
place among companies trying to combat
global trends of obesity and malnutrition.
With this much effort being expended, it’s
surprising they only ranked third.
posted by Howard Davidson
Slide By :- Howard Davidson Arlington MA