1. Don’t Go It Alone
Using Collaboration to Solve Creative Design Problems
Tuesday, March 29, 2011

2. MARIA GIUDICE
CEO AND FOUNDER
HOT STUDIO, INC
@mgiudice
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3. TODAY’S DISCUSSION
Making good ideas great: the role of collaboration in design
The art of co-creation; using participatory design techniques
to generate great ideas
How to build a collaborative culture inside your organization
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/presentations/
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4. OBSESSIVE CREATIVE COLLABORATOR
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5. WHO ARE YOU?
WHAT DO YOU DO?
3 WORDS
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photo by Jessy Cowan-Sharp
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12. WHY COLLABORATE?
Working alone is boring!
Easy for your brain to get stuck
Great ideas are limited to just one brain
The blank page can be a terrifying thing
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13. col·lab·o·rate (kə-lāb'ə-rāt')
intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing ,
col·lab·o·rates
1.To work together, especially in a joint intellectual
effort.
2.To cooperate treasonably, as with an enemy
occupation force in one’s country.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
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14. COLLABORATION
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15. cooperation ideation
facilitation
teamwork co-creation
play COLLABORATION open
design thinking participation
respect
brainstorming
negotiation communication
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16. BENEFITS OF COLLABORATION
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17. BENEFITS OF COLLABORATION
You get to more ideas faster
Gets your brain moving in unexpected ways
Builds team alignment; everyone is a creative contributor
Improves communication; prevent misunderstandings later
Cultivates a creative culture
FUN
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19. WHO SHOULD YOU COLLABORATE WITH?
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20. WHO SHOULD YOU COLLABORATE WITH?
CLIENTS
Creates stakeholder buy-in, streamlines the design process
PROJECT TEAM
Provides multi-disciplinary perspective
PEERS
Similar brains attacking the same problem
CUSTOMERS
Provides first-hand customer insight
WILDCARD
Brings in a completely different outsider perspective
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21. POTENTIAL DOWNSIDES
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22. POTENTIAL DOWNSIDES
Team dynamics can get in the way
Designers can initially feel disempowered and threatened
This is a new way of working for many people, so expect
some resistance
Ideas without execution; “collaboration is a waste of time”
Potential increase in time and money
Design by committee
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23. DESIGNER AS FACILITATOR
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24. FACILITATION TIPS
Appoint a facilitator, a scribe & a photographer
Stay neutral, and ask good questions
Be clear on goals and outcomes
Keep focus
Don’t allow one person to dominate
Involve the quiet participants
Actively listen
Summarize periodically
Source: “8 Tips for Effective Facilitation” By Duncan Brodie
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27. TOOLS AND METHODS
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28. #1: GET PHYSICAL & TACTILE
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34. #2: THINK OUT LOUD
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35. Mind maps
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36. Strategy?
Project scope?
Timeline?
Communication?
Implementation?
Politics?
Technology?
Team expertise?
Challenges
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37. Aspirations
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38. #3: COMMUNICATE VISUALLY
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39. Touchy Feely
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41. Back to basics
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43. 42 Idea courtesy of Jeremy Keith
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44. shopper’s
opinion
store
shopper
Role playing
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45. #4 SHARE THE ROAD
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46. Card sorting
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47. Card sorting
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48. Use templates
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49. Use worksheets
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50. #5: PRIORITIZE & SYNTHESIZE
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51. Set limits & prioritize
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52. Voting strategies
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53. Dot voting
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54. Set limits & prioritize
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55. Synthesize: Mood Boards
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56. RESULTS
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58. #1: Get physical and tactile
#2: Think out loud
#3: Communicate visually
#4: Share the road
#5: Prioritize and synthesize
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59. PARTING THOUGHTS
Collaboration is fun and yields successful outcomes
Design is a team sport – everyone can contribute
Put away your digital devices and get tactile
Cultivating a creative culture starts with you
DOWNLOAD THIS PRESENTATION:
http://www.hotstudio.com/presentations
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62. WHAT’S YOUR SUPER POWER?
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63. DOWNLOAD :
http://www.hotstudio.com/
presentations/
CONTACT:
maria@hotstudio.com
twitter: @mgiudice
STAY IN TOUCH:
hottub.hotstudio.com
facebook: hotstudio
twitter: @hotstudio
THANKS!
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