Trip connect :A hotelier’s tool to outsmart OTAs

1. Visit us at Hotelogix
TripConnect: A Hotelier’s Tool to Outsmart OTAs
As OTA commission checks continue to rise, small and mid-sized hoteliers are
increasingly considering TripConnect as a viable platform to generate direct
bookings.
OTAs Are Good… But Direct Bookings are Any Day Better!
The popularity of OTAs has been mainly because of the fact that travelers were
getting tired of looking up for multiple hotels on the internet. To bring in the
convenience factor and to help reduce the steps of search, OTAs sprouted.
OTAs also racked up significant advantage by marketing using all online
promotion techniques like Google AdWords, PPC campaigns etc.
However, commissions to OTAs can range from 15-25% and independent
hotels have always been looking for a way out of it to save costs. There have
been news here and there that commissions would be reduced by OTAs but it
has not happened yet.
But, with TripAdvisor’s TripConnect that launched in October 2013, hotels see
a ray of hope to decrease their dependability on OTAs. To understand
TripConnect, better, let’s understand TripAdvisor first:

2. Visit us at Hotelogix
TripAdvisor – A Vast Network
According to TripAdvisor, over 260 million unique users plan their travel on
TripAdvisor each month. That’s over 6,000 unique users looking at hotel
reviews every second of every day which means if your hotel is listed on
TripAdvisor and has few good reviews, then this is the easiest way to get
bookings to your hotel.
How does TripConnect Work?
TripConnect lets your hotel compete with OTAs on TripAdvisor by placing bids.
It displays real-time room rates and availability. So, instead of travelers
booking via OTA sites, it lets them book directly from your site.
 Your hotel needs to have a TripAdvisor business listing to use TripConnect.
 TripConnect works on a bidding model, basically through a cost-per-click
campaign. Hoteliers need to use the TripAdvisor Auction platform and bid for
bookings.
 Once you place bids, your hotel’s official site icon appears as an option
alongside the OTAs on your hotel’s TripAdvisor page.
 Only if a traveler clicks on your official link and comes to your website to book,
do you pay the bid price decided. There is no other setup fee.
What Should Hoteliers Know About TripConnect:
 Get a Web Booking Engine: In order to sign up for TripConnect, your hotel
needs a TripAdvisor certified internet booking engine.
 Sign Up with a Premium Partner: With a premium partner of TripConnect, you
get the maximum features of TripConnect. For e.g. The Review Express feature

3. Visit us at Hotelogix
where you can send automated mails to guests who have stayed in your hotel
to post reviews on TripAdvisor.
 Set the Right Price: As per TripBarometer Global Report of April 2014, 95% of
global travelers indicate price is an important factor in choosing an
accommodation. Ensure that your room rates are competitive.
 Try to Reach the First Position: Ensure that you bid aggressively to reach the
first position as OTAs are also as aggressive. Travelers are most likely to click on
the first position.
Integration with Hotelogix Hotelogix is a Premium Partner of TripConnect and
lets you showcase your web booking engine rates on TripAdvisor.
If you are already subscribed to TripAdvisor business listings, you may simply
get connected to Hotelogix, a TripAdvisor certified Internet booking engine to
provide real-time room availability information and online booking feature to
your guests.
TripConnect will certainly drive guests to the hotel’s website which will give
hoteliers an advantage to reduce dependency on OTAs and get better controls
of the online distribution channel. So, make the right choice and see what best
suits your hotel. (Also Read: TripAdvisor to Integrate Hotel Bookings Via
Mobile
To read more information rich articles related to the hospitality industry,
please visit Hotelogix Blog