How important is Online Reputation for Hotels?

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2. How important is Online Reputation Management for
Hotels?
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3. In today’s fast-paced world, online reputation can either make it
or break it for a hotel
Hotels, planning on expanding their presence online should
consider online reputation management as no one depends on
traditional advertising or word of mouth anymore
People are vigorously using internet to gather information about
hotels, services or any other information
This is where an online reputation management becomes vital as
having a good online reputation will boost your business,
regardless of the industry type
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5. Sources of Business
Here are a few cases of big brands that failed at reputation
management:
Dark Horse Café received a tweet criticizing their lack of
electrical outlets for laptops
Their response was something like: “We are in the coffee
business, not the office business. We have plenty of outlets to
do what we need.”
This type of negative response and negligence doesn’t work in
today’s online market. So avoid being negative and consider it
your responsibility to respond to such reviews politely
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Nestlé received negative comments about their environmental
practices a few years ago, and they did not address them
People started becoming aggressive and posted altered versions
of the Nestlé logo, forcing the company to close their public
page
Never do the mistake of not responding to reviews from your
guests as online world has a reach that you can’t even dream of
and one such laxity can cost you a huge loss

7. Amy’s Baking Company fought fire with fire against a one-star
internet review. Their insults against the reviewer eventually
were picked up by the local news
Media is a powerful weapon that can either take you to highs
or bring you down to ashes so make sure you don’t end up
making a mistake of responding to the reviewer gravely
Since majority of people spend enormous amount of time on
the internet nowadays, it is ideal for every hotelier to manage
their online reputation efficiently
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8.  Hotelogix held a webinar on why social media is important for
online reputation management which emphasizes on the
importance of online reputation management
 If interested, watch it here
Webinar On ORM and Social Media
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9. Thank You
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