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WHAT DO HOTEL CONSUMERS
WANT/NEED ON MOBILE SITES
BY: BRENO & SHAFIK
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
2017
2014
2013
0 10 20 30 40 50 60
30
12
8
48.8
23.2
13.6
%
$(Billions)
Growth on Mobile Bookings
Spontaneous
60% of mobile bookings were made for "
same-day check-in.
Shorter Stays
70% were booked for one-night stays.
What kind of people use mobile to book?
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
What consumers are
really looking for?
• Hotel Style"
• Overall look"
• What it offers"
• Who much it cost"
• Where is located"
• BOOK
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
• Brief Information"
• Simple Design"
• Easy to Book
Show room options
• Photos"
• Amenities"
• BOOK
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
Easy to contact the hotel
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
• Easy to Located"
• Multiple forms to contact
WHAT DO HOTEL CONSUMERS 

WANT/NEED ON MOBILE SITES
How mobile is changing the hotel experience
• Booking"
• Check-In"
• Room Key"
• Control room amenities
For more information on Hotel Marketing for Mobile consumers visit us at Tambourine.com

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What do Consumers want on a Mobile Website?

  • 1. WHAT DO HOTEL CONSUMERS WANT/NEED ON MOBILE SITES BY: BRENO & SHAFIK
  • 2. WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES 2017 2014 2013 0 10 20 30 40 50 60 30 12 8 48.8 23.2 13.6 % $(Billions) Growth on Mobile Bookings
  • 3. Spontaneous 60% of mobile bookings were made for " same-day check-in. Shorter Stays 70% were booked for one-night stays. What kind of people use mobile to book? WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES
  • 4. What consumers are really looking for? • Hotel Style" • Overall look" • What it offers" • Who much it cost" • Where is located" • BOOK WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES
  • 5. WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES • Brief Information" • Simple Design" • Easy to Book
  • 6. Show room options • Photos" • Amenities" • BOOK WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES
  • 7. Easy to contact the hotel WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES • Easy to Located" • Multiple forms to contact
  • 8. WHAT DO HOTEL CONSUMERS 
 WANT/NEED ON MOBILE SITES How mobile is changing the hotel experience • Booking" • Check-In" • Room Key" • Control room amenities For more information on Hotel Marketing for Mobile consumers visit us at Tambourine.com