Country Inn & Suites Norcross Monthly STAR Report

United Kingdom United States
Blue Fin Building 735 East Main Street
110 Southwark Street Hendersonville
London SE1 0TA TN 37075
Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664
Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848
www.strglobal.com

Country Inn & Suites Norcross Monthly STAR Report
For the Month of: June 2009 STR #: 38142 Date Created: July 22, 2009

Tab
Table of Contents 1
Monthly Performance at a Glance 2
STAR Summary 3
Competitive Set Report 4
Response Report 5
Day of Week & Weekday/Weekend 6
Daily Data for the Month 7
Help 8

Tab 2 - Monthly Performance at a Glance - My Property vs. Competitive Set
Country Inn & Suites Norcross 5970 Jimmy Carter Blvd Norcross, GA 30071-2912 Phone: (770) 449-5051
STR # 38142 ChainID: NORC MgtCo: None Owner: None
For the Month of: June 2009 Date Created: July 22, 2009 Monthly Competitive Set Data Excludes Subject Property

June 2009

Occupancy (%) ADR RevPAR
My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index

Current Month 30.5 57.7 52.8 72.68 63.58 114.3 22.14 36.70 60.3

Year To Date 32.0 52.0 61.6 74.60 64.32 116.0 23.89 33.45 71.4

Running 3 Month 30.6 52.4 58.5 72.58 63.22 114.8 22.22 33.11 67.1

Running 12 Month 36.3 56.7 64.1 75.32 65.53 114.9 27.36 37.16 73.6

June 2009 vs. 2008 Percent Change (%)

Occupancy ADR RevPAR
My Prop Comp Set Index My Prop Comp Set Index My Prop Comp Set Index

Current Month -11.3 -17.0 7.0 -4.9 -5.4 0.5 -15.6 -21.5 7.5

Year To Date -24.5 -21.2 -4.2 -2.1 -6.6 4.8 -26.1 -26.4 0.4

Running 3 Month -28.5 -23.9 -6.1 -6.2 -8.2 2.2 -33.0 -30.1 -4.1

Running 12 Month -22.6 -14.0 -10.0 -1.1 -4.3 3.3 -23.4 -17.7 -7.0

SMITH TRAVEL RESEARCH

Tab 3 - STAR Summary - My Property vs. Comp Set and Industry Segments
Occupancy (%) Supply

Current Running 3 Running 12 Month % Run 3 Mon % Run 12 Mon
% Chg Year to Date % Chg % Chg % Chg YTD % Chg
Month Month Month Chg Chg % Chg

Country Inn & Suites Norcross 30.5 -11.3 32.0 -24.5 30.6 -28.5 36.3 -22.6 0.0 -0.5 0.0 -0.3
Market: Atlanta, GA 55.6 -11.4 53.3 -13.9 54.5 -12.9 54.5 -11.3 2.1 1.5 1.6 1.3
Market Class: Midscale w/o F&B Class 55.5 -12.2 51.9 -15.5 53.6 -15.2 52.9 -12.9 3.6 3.7 3.8 3.2
Tract: Atlanta Chamblee/Norcross 48.6 -12.7 46.0 -14.8 47.5 -15.7 48.8 -10.8 -4.8 -4.5 -4.8 -3.3
Tract Scale: Midscale Chains 38.3 -17.8 35.8 -20.6 37.2 -21.7 38.5 -16.1 -9.7 -8.9 -9.7 -5.2
Competitive Set: Competitors 57.7 -17.0 52.0 -21.2 52.4 -23.9 56.7 -14.0 0.0 0.0 0.0 0.0

Average Daily Rate Demand


Country Inn & Suites Norcross 72.68 -4.9 74.60 -2.1 72.58 -6.2 75.32 -1.1 -11.3 -24.9 -28.5 -22.8
Market: Atlanta, GA 80.85 -10.3 85.37 -7.4 83.37 -8.5 87.69 -3.6 -9.5 -12.6 -11.5 -10.2
Market Class: Midscale w/o F&B Class 75.71 -9.2 77.62 -7.2 76.62 -8.3 79.94 -3.7 -9.0 -12.4 -12.0 -10.0
Competitive Set: Competitors 63.58 -5.4 64.32 -6.6 63.22 -8.2 65.53 -4.3 -17.0 -21.2 -23.9 -14.0

RevPAR Revenue


Country Inn & Suites Norcross 22.14 -15.6 23.89 -26.1 22.22 -33.0 27.36 -23.4 -15.6 -26.5 -33.0 -23.6
Market: Atlanta, GA 44.92 -20.6 45.50 -20.3 45.44 -20.2 47.83 -14.5 -18.9 -19.1 -18.9 -13.4
Market Class: Midscale w/o F&B Class 42.05 -20.3 40.29 -21.5 41.09 -22.2 42.31 -16.1 -17.4 -18.7 -19.3 -13.4
Competitive Set: Competitors 36.70 -21.5 33.45 -26.4 33.11 -30.1 37.16 -17.7 -21.5 -26.4 -30.1 -17.7

Census/Sample - Properties & Rooms Pipeline

Census Sample Sample % Market: Atlanta, GA

Properties Rooms Properties Rooms Rooms Under Construction Planning
Market: Atlanta, GA 776 93012 596 79381 85.3 Properties Rooms Properties Rooms
Market Class: Midscale w/o F&B Class 213 18959 206 18330 96.7 23 3251 94 10181
Tract: Atlanta Chamblee/Norcross 56 7367 48 6285 85.3
Tract Scale: Midscale Chains 18 2425 18 2425 100.0 See Help page for pipeline definitions.

Competitive Set: Competitors 4 473 4 473 100.0


Tab 4 - Competitive Set Report

Monthly Indexes RevPAR Percent Change

124 2
114 -3
104 -8
-13
94
-18
84 -23
74 -28
-33
64
-38
54 Year to Date Running 3 Month Running 12 Month
44
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun My Property Competitive Set

2008 2009 Year To Date Running 3 Month Running 12 Month
Occupancy (%)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 2007 2008 2009 2007 2008 2009 2007 2008 2009

My Property 46.1 35.9 43.7 53.5 40.8 34.3 55.1 43.9 44.8 37.1 33.9 28.4 29.2 40.1 31.7 34.9 26.6 30.5 54.4 42.4 32.0 58.5 42.8 30.6 55.8 46.9 36.3

Competitive Set 56.8 66.3 66.8 72.4 64.5 69.6 75.2 68.6 65.3 64.3 48.0 46.4 47.4 56.2 51.7 52.9 46.7 57.7 62.7 66.0 52.0 64.1 68.8 52.4 63.1 65.9 56.7

Index 81.1 54.1 65.4 73.9 63.2 49.3 73.3 64.1 68.6 57.7 70.7 61.2 61.7 71.3 61.2 66.1 56.9 52.8 86.8 64.3 61.6 91.2 62.3 58.5 88.4 71.2 64.1

Rank 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 5 of 5 4 of 5 5 of 5 5 of 5 3 of 5 5 of 5 5 of 5 4 of 5 5 of 5 5 of 5

% Chg
My Property -10.0 -22.9 -17.3 -14.4 -27.2 -39.9 -15.4 -32.4 -9.3 -33.0 -22.8 -2.4 -36.6 11.7 -27.5 -34.7 -34.8 -11.3 -20.4 -22.1 -24.5 -16.2 -26.8 -28.5 -21.1 -15.9 -22.6

Competitive Set 3.3 4.9 1.8 13.0 1.5 7.3 9.4 -11.6 -3.7 -6.5 -17.6 -13.7 -16.6 -15.3 -22.5 -26.9 -27.6 -17.0 -1.2 5.3 -21.2 0.8 7.2 -23.9 -2.0 4.4 -14.0

Index -12.9 -26.5 -18.7 -24.3 -28.3 -44.0 -22.7 -23.5 -5.8 -28.4 -6.2 13.1 -23.9 31.9 -6.4 -10.6 -9.9 7.0 -19.5 -26.0 -4.2 -16.8 -31.7 -6.1 -19.4 -19.5 -10.0


ADR

My Property 70.81 79.39 75.89 77.75 77.77 76.45 75.32 76.32 73.45 79.22 75.08 76.48 75.55 76.60 77.19 73.11 71.81 72.68 73.02 76.19 74.60 72.64 77.41 72.58 73.18 76.16 75.32

Competitive Set 67.80 69.15 69.26 70.76 68.64 67.19 68.09 66.59 67.31 67.45 64.78 63.42 65.34 65.37 65.63 63.93 62.02 63.58 69.47 68.83 64.32 69.92 68.89 63.22 67.71 68.48 65.53

Index 104.4 114.8 109.6 109.9 113.3 113.8 110.6 114.6 109.1 117.5 115.9 120.6 115.6 117.2 117.6 114.4 115.8 114.3 105.1 110.7 116.0 103.9 112.4 114.8 108.1 111.2 114.9


% Chg
My Property -2.4 9.9 0.8 5.3 9.9 4.4 0.1 4.5 -3.6 1.4 -5.4 0.1 6.7 -3.5 1.7 -6.0 -7.7 -4.9 7.7 4.3 -2.1 3.1 6.6 -6.2 13.8 4.1 -1.1

Competitive Set -1.4 1.6 -1.1 -1.6 -1.3 -1.7 -1.4 -2.9 0.2 -4.6 -3.8 -2.5 -3.6 -5.5 -5.2 -9.7 -9.6 -5.4 6.1 -0.9 -6.6 5.5 -1.5 -8.2 5.9 1.1 -4.3

Index -1.0 8.1 1.9 7.0 11.4 6.2 1.5 7.5 -3.9 6.3 -1.6 2.7 10.7 2.1 7.3 4.1 2.2 0.5 1.6 5.3 4.8 -2.3 8.2 2.2 7.5 2.9 3.3


RevPAR

My Property 32.62 28.47 33.15 41.57 31.71 26.25 41.50 33.53 32.90 29.39 25.48 21.71 22.08 30.69 24.45 25.54 19.09 22.14 39.74 32.32 23.89 42.51 33.16 22.22 40.84 35.73 27.36

Competitive Set 38.53 45.85 46.23 51.20 44.29 46.75 51.21 45.65 43.97 43.34 31.11 29.42 30.97 36.73 33.95 33.81 28.96 36.70 43.54 45.43 33.45 44.84 47.38 33.11 42.75 45.14 37.16

Index 84.7 62.1 71.7 81.2 71.6 56.1 81.0 73.5 74.8 67.8 81.9 73.8 71.3 83.6 72.0 75.5 65.9 60.3 91.3 71.1 71.4 94.8 70.0 67.1 95.5 79.1 73.6


% Chg
My Property -12.2 -15.2 -16.7 -9.9 -20.0 -37.3 -15.3 -29.4 -12.6 -32.0 -26.9 -2.3 -32.3 7.8 -26.2 -38.6 -39.8 -15.6 -14.3 -18.7 -26.1 -13.6 -22.0 -33.0 -10.1 -12.5 -23.4

Competitive Set 1.9 6.6 0.7 11.3 0.1 5.5 7.9 -14.1 -3.5 -10.8 -20.7 -15.9 -19.6 -19.9 -26.6 -34.0 -34.6 -21.5 4.8 4.3 -26.4 6.3 5.7 -30.1 3.7 5.6 -17.7

Index -13.8 -20.5 -17.2 -19.0 -20.1 -40.5 -21.5 -17.7 -9.4 -23.8 -7.8 16.1 -15.8 34.6 0.5 -7.0 -7.9 7.5 -18.2 -22.1 0.4 -18.7 -26.2 -4.1 -13.4 -17.1 -7.0


Exchange Rate* SMITH TRAVEL RESEARCH

Tab 5 - Response Report
For the Month of: June 2009 Date Created: July 22, 2009

This Year June 2009 (This Year) June 2008 (Last Year)
Jun 21st - Father's Day Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 1 2 3 4 5 6 7
7 8 9 10 11 12 13 8 9 10 11 12 13 14
14 15 16 17 18 19 20 15 16 17 18 19 20 21
21 22 23 24 25 26 27 22 23 24 25 26 27 28
28 29 30 29 30

Last Year
Jun 15th - Father's Day

2007 2008 2009

May

May
Aug
Sep

Nov
Dec

Aug
Sep

Nov
Dec
Feb
Mar

Feb
Mar
Jan

Jun

Jan

Jun
Oct

Apr

Oct

Apr
Jul

Jul
STR# Name City, State Zip Phone Rooms Open Date
38142 Country Inn & Suites Norcross Norcross, GA 30071-2912 (770) 449-5051 50 199904 ••••••••••••••••••••••••
11680 La Quinta Inn Atlanta Norcross Norcross, GA 30093-1703 (770) 368-9400 120 198812 ••••••••••••••••••••••••
26500 Courtyard Atlanta Norcross I 85 Norcross, GA 30093-1206 (770) 242-7172 122 198805 ••••••••••••••••••••••••
33341 Drury Inn & Suites Atlanta Northeast Norcross, GA 30071-2927 (770) 729-0060 136 199705 ••••••••••••••••••••••••
35716 TownePlace Suites Atlanta Norcross Peachtree Norcross, GA 30071-1210 (770) 447-8446 95 199803 ••••••••••••••••••••••••
523
Data received:
• = Monthly Only
• = Monthly & Daily


Tab 6 - Day of Week and Weekday/Weekend Report

Current Month Occupancy Current Month ADR

70 81
60 76
50 My Property 71
Competitive Set
40 66
30 61
20 56
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend Sunday Monday Tuesday Wednesday Thursday Friday Saturday Weekday Weekend

Occupancy (%) Average Daily Rate RevPAR
My Property Competitive Set Index My Property Competitive Set Index My Property Competitive Set Index
Day of Week Time Period % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg % Chg
Sunday Current Month 26.0 -7.1 40.6 -24.7 64.0 23.2 69.77 -8.1 60.68 -8.9 115.0 1.0 18.14 -14.6 24.65 -31.4 73.6 24.4
Year To Date 30.6 -14.6 40.8 -20.3 75.0 7.1 78.42 4.9 61.53 -6.0 127.5 11.6 24.01 -10.4 25.12 -25.0 95.6 19.5
Running 3 Month 28.5 -18.5 39.5 -26.2 72.1 10.4 76.95 2.5 59.91 -8.1 128.4 11.5 21.90 -16.5 23.67 -32.2 92.5 23.1
Running 12 Month 32.4 -17.3 45.1 -12.9 72.0 -5.0 78.09 5.1 63.02 -2.7 123.9 8.1 25.32 -13.0 28.39 -15.3 89.2 2.7

Monday Current Month 27.2 -25.3 56.5 -18.6 48.2 -8.2 73.76 -0.7 63.96 -7.8 115.3 7.7 20.06 -25.8 36.12 -25.0 55.5 -1.1
Year To Date 33.8 -22.9 53.6 -23.1 63.2 0.2 72.40 -5.0 66.07 -7.2 109.6 2.4 24.50 -26.8 35.39 -28.6 69.2 2.6
Running 3 Month 30.2 -27.1 51.5 -26.5 58.6 -0.8 70.44 -9.8 64.68 -9.7 108.9 -0.1 21.24 -34.3 33.29 -33.6 63.8 -0.9
Running 12 Month 37.8 -23.7 59.0 -11.7 64.0 -13.6 74.79 -2.0 67.54 -5.0 110.7 3.1 28.25 -25.3 39.84 -16.1 70.9 -10.9

Tuesday Current Month 30.4 -14.6 63.7 -21.6 47.7 9.0 70.04 -13.7 65.05 -8.3 107.7 -5.8 21.29 -26.3 41.42 -28.2 51.4 2.6
Year To Date 35.2 -31.6 58.4 -27.5 60.3 -5.7 73.41 -7.3 67.18 -8.8 109.3 1.7 25.86 -36.6 39.25 -33.9 65.9 -4.1
Running 3 Month 32.6 -31.6 56.2 -30.7 58.0 -1.3 71.53 -13.1 66.00 -9.9 108.4 -3.5 23.33 -40.6 37.08 -37.6 62.9 -4.8
Running 12 Month 39.0 -27.5 63.9 -16.1 61.1 -13.6 75.38 -3.2 68.72 -6.7 109.7 3.8 29.41 -29.8 43.89 -21.7 67.0 -10.4

Wednesday Current Month 36.0 -13.3 66.6 -17.9 54.1 5.7 75.98 2.0 65.11 -5.2 116.7 7.7 27.35 -11.5 43.35 -22.2 63.1 13.8
Year To Date 35.0 -30.8 60.2 -25.0 58.2 -7.8 72.83 -7.5 67.23 -7.5 108.3 0.1 25.52 -36.0 40.51 -30.6 63.0 -7.7
Running 3 Month 32.0 -39.7 58.4 -26.9 54.8 -17.5 71.75 -8.4 66.01 -8.4 108.7 -0.1 22.96 -44.8 38.55 -33.0 59.6 -17.6
Running 12 Month 40.9 -20.2 64.5 -14.7 63.4 -6.5 74.40 -5.2 68.70 -5.8 108.3 0.7 30.42 -24.3 44.33 -19.6 68.6 -5.9

Thursday Current Month 40.0 11.1 67.4 -7.2 59.3 19.7 70.96 -8.4 64.74 -2.3 109.6 -6.3 28.38 1.7 43.64 -9.3 65.0 12.2
Year To Date 32.8 -20.0 51.5 -22.8 63.8 3.5 75.70 -1.8 65.83 -3.5 115.0 1.7 24.86 -21.5 33.87 -25.5 73.4 5.3
Running 3 Month 33.8 -23.3 53.7 -23.2 63.0 -0.3 72.50 -6.1 64.70 -5.3 112.1 -0.9 24.54 -28.1 34.77 -27.3 70.6 -1.1
Running 12 Month 36.7 -17.3 56.4 -15.2 65.0 -2.6 75.59 -1.3 66.70 -2.4 113.3 1.1 27.71 -18.4 37.60 -17.2 73.7 -1.5

Friday Current Month 29.5 3.5 53.9 -17.1 54.8 24.9 75.25 3.9 61.61 -1.2 122.1 5.2 22.20 7.6 33.18 -18.1 66.9 31.4
Year To Date 26.5 -25.9 49.2 -16.3 53.8 -11.4 74.44 2.8 60.35 -4.8 123.3 8.0 19.70 -23.8 29.67 -20.3 66.4 -4.3
Running 3 Month 29.1 -25.0 53.5 -15.8 54.3 -10.9 71.65 -3.4 59.83 -6.1 119.8 2.9 20.83 -27.5 32.03 -21.0 65.0 -8.3
Running 12 Month 31.0 -25.1 53.1 -15.1 58.4 -11.8 74.39 -0.2 60.65 -3.2 122.7 3.1 23.09 -25.3 32.22 -17.8 71.7 -9.1

Saturday Current Month 25.0 -23.1 54.3 -18.0 46.0 -6.2 73.20 -7.7 61.76 -2.6 118.5 -5.2 18.30 -29.0 33.54 -20.2 54.6 -11.0
Year To Date 30.2 -22.2 50.6 -13.1 59.7 -10.5 75.54 2.8 60.44 -4.8 125.0 8.0 22.84 -20.0 30.59 -17.3 74.7 -3.3
Running 3 Month 28.2 -25.3 53.8 -14.8 52.4 -12.3 73.67 -2.8 60.24 -6.9 122.3 4.4 20.74 -27.4 32.38 -20.7 64.1 -8.4
Running 12 Month 36.4 -24.8 54.9 -12.9 66.4 -13.7 74.87 0.6 61.47 -2.3 121.8 3.0 27.27 -24.4 33.74 -14.9 80.8 -11.1

Weekday/Weekend
Weekday Current Month 31.6 -11.0 59.1 -18.0 53.6 8.5 72.17 -5.9 64.21 -6.5 112.4 0.7 22.83 -16.2 37.92 -23.3 60.2 9.2
(Sun-Thu) Year To Date 33.5 -24.8 52.8 -24.1 63.4 -1.0 74.46 -3.8 65.82 -6.9 113.1 3.3 24.95 -27.6 34.78 -29.3 71.7 2.3
Running 3 Month 31.4 -29.0 51.9 -26.8 60.6 -2.9 72.56 -7.5 64.54 -8.4 112.4 1.0 22.79 -34.3 33.47 -33.0 68.1 -2.0
Running 12 Month 37.4 -21.6 57.8 -14.3 64.7 -8.6 75.56 -1.7 67.20 -4.8 112.4 3.3 28.23 -22.9 38.83 -18.4 72.7 -5.6

Weekend Current Month 27.3 -10.7 54.1 -17.6 50.4 8.4 74.31 -2.3 61.68 -1.9 120.5 -0.4 20.25 -12.7 33.36 -19.2 60.7 8.0
(Fri-Sat) Year To Date 28.3 -23.9 49.9 -14.7 56.8 -10.8 75.02 2.8 60.39 -4.8 124.2 8.0 21.27 -21.8 30.13 -18.8 70.6 -3.7
Running 3 Month 28.6 -25.2 53.7 -15.3 53.3 -11.6 72.65 -3.1 60.03 -6.5 121.0 3.7 20.79 -27.5 32.21 -20.9 64.5 -8.4
Running 12 Month 33.7 -25.0 54.0 -14.0 62.5 -12.8 74.65 0.3 61.07 -2.8 122.2 3.1 25.18 -24.8 32.98 -16.3 76.3 -10.1

Total Current Month 30.5 -11.3 57.7 -17.0 52.8 7.0 72.68 -4.9 63.58 -5.4 114.3 0.5 22.14 -15.6 36.70 -21.5 60.3 7.5
Year To Date 32.0 -24.5 52.0 -21.2 61.6 -4.2 74.60 -2.1 64.32 -6.6 116.0 4.8 23.89 -26.1 33.45 -26.4 71.4 0.4
Running 3 Month 30.6 -28.5 52.4 -23.9 58.5 -6.1 72.58 -6.2 63.22 -8.2 114.8 2.2 22.22 -33.0 33.11 -30.1 67.1 -4.1
Running 12 Month 36.3 -22.6 56.7 -14.0 64.1 -10.0 75.32 -1.1 65.53 -4.3 114.9 3.3 27.36 -23.4 37.16 -17.7 73.6 -7.0


Tab 7 - Daily Data for the Month
For the Month of: June 2009 Date Created: July 22, 2009 Daily Competitive Set Data Excludes Subject Property

Daily Indexes for the Month of June

141

121

101

81

61

41

21
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu

Occupancy (%) June
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

My Property 22.0 34.0 32.0 30.0 14.0 24.0 24.0 24.0 30.0 30.0 26.0 18.0 12.0 34.0 30.0 40.0 54.0 44.0 22.0 34.0 26.0 30.0 28.0 28.0 60.0 64.0 30.0 20.0 30.0 20.0

Competitive Set 49.3 55.8 54.3 47.8 32.0 40.1 35.3 62.0 69.1 74.5 68.8 42.7 45.7 46.3 62.0 68.2 66.2 62.0 54.3 57.3 42.1 59.9 70.9 70.6 90.2 85.8 73.6 38.3 48.4 53.4

Index 44.7 60.9 58.9 62.8 43.7 59.9 68.0 38.7 43.4 40.3 37.8 42.1 26.3 73.4 48.4 58.6 81.6 70.9 40.5 59.4 61.7 50.0 39.5 39.6 66.5 74.6 40.8 52.2 62.0 37.4

% Chg
My Property -35.3 13.3 -23.8 -25.0 -46.2 -36.8 0.0 -14.3 -11.8 -16.7 -18.8 -30.8 -45.5 142.9 -40.0 -25.9 12.5 10.0 -35.3 -10.5 -38.1 -40.0 -33.3 -30.0 87.5 128.6 -6.3 -37.5 50.0 11.1

Competitive Set -8.3 -25.1 -26.8 -14.4 -48.8 -31.5 -23.2 -9.9 -23.6 -16.1 -16.2 -8.9 -2.5 -13.8 -13.6 -12.2 -4.3 -14.7 -25.3 -21.2 -30.0 -25.2 -13.4 -4.8 42.1 35.7 2.1 -12.2 -8.9 -12.6

Index -29.4 51.3 4.1 -12.4 5.2 -7.8 30.3 -4.9 15.5 -0.7 -3.0 -24.0 -44.0 181.8 -30.5 -15.6 17.5 28.9 -13.4 13.6 -11.5 -19.8 -23.0 -26.5 32.0 68.5 -8.1 -28.8 64.7 27.2

ADR June
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

My Property 80.64 67.12 68.56 68.53 82.00 74.17 74.17 71.00 71.67 80.87 64.23 65.56 69.83 66.12 80.00 63.75 74.93 69.55 74.36 69.65 73.38 71.60 70.79 81.29 76.13 76.81 77.80 66.00 66.87 84.10

Competitive Set 65.02 65.04 65.03 61.58 58.99 58.54 61.32 62.19 66.61 64.29 63.51 58.39 57.88 56.88 62.00 60.24 61.08 62.30 57.93 61.63 60.26 64.10 65.88 65.75 65.85 63.97 63.00 60.90 61.31 61.67

Index 124.0 103.2 105.4 111.3 139.0 126.7 121.0 114.2 107.6 125.8 101.1 112.3 120.7 116.2 129.0 105.8 122.7 111.6 128.4 113.0 121.8 111.7 107.4 123.6 115.6 120.1 123.5 108.4 109.1 136.4

% Chg
My Property 8.8 -16.7 -13.1 -11.7 9.0 -1.0 -4.0 -18.6 -10.3 24.9 -4.4 -2.4 -11.6 -8.7 8.5 -17.1 8.0 -13.1 12.1 -20.7 3.2 -2.4 -20.1 -4.0 -9.8 -6.3 4.4 -20.1 12.0 5.6

Competitive Set 0.5 -11.7 -5.4 -3.9 -6.0 -7.7 -6.4 -11.1 -4.7 -7.9 -6.0 -2.3 -6.8 -18.5 -16.0 -18.7 -10.6 -6.0 -6.1 -3.6 -7.9 -5.7 -2.3 -0.4 1.4 1.0 0.9 -4.6 -8.5 -8.4

Index 8.2 -5.6 -8.2 -8.2 15.9 7.2 2.5 -8.5 -5.9 35.7 1.7 -0.1 -5.1 12.0 29.1 2.0 20.9 -7.5 19.3 -17.7 12.1 3.5 -18.3 -3.6 -11.1 -7.2 3.5 -16.2 22.5 15.3

RevPAR June
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

My Property 17.74 22.82 21.94 20.56 11.48 17.80 17.80 17.04 21.50 24.26 16.70 11.80 8.38 22.48 24.00 25.50 40.46 30.60 16.36 23.68 19.08 21.48 19.82 22.76 45.68 49.16 23.34 13.20 20.06 16.82

Competitive Set 32.03 36.28 35.31 29.42 18.91 23.45 21.65 38.57 46.05 47.89 43.72 24.95 26.45 26.33 38.45 41.12 40.42 38.64 31.46 35.29 25.39 38.42 46.72 46.44 59.40 54.85 46.36 23.31 29.65 32.94

Index 55.4 62.9 62.1 69.9 60.7 75.9 82.2 44.2 46.7 50.7 38.2 47.3 31.7 85.4 62.4 62.0 100.1 79.2 52.0 67.1 75.1 55.9 42.4 49.0 76.9 89.6 50.3 56.6 67.6 51.1

% Chg
My Property -29.6 -5.5 -33.8 -33.8 -41.3 -37.5 -4.0 -30.2 -20.8 4.1 -22.3 -32.4 -51.8 121.7 -34.9 -38.6 21.5 -4.4 -27.5 -29.0 -36.1 -41.4 -46.7 -32.8 69.1 114.1 -2.1 -50.1 68.0 17.3

Competitive Set -7.8 -33.9 -30.7 -17.7 -51.9 -36.7 -28.1 -19.9 -27.2 -22.7 -21.3 -10.9 -9.2 -29.7 -27.5 -28.7 -14.5 -19.8 -29.9 -24.1 -35.6 -29.4 -15.4 -5.2 44.1 37.0 3.0 -16.3 -16.7 -20.0

Index -23.6 42.8 -4.4 -19.6 21.9 -1.2 33.6 -12.9 8.7 34.7 -1.4 -24.1 -46.9 215.5 -10.3 -13.9 42.1 19.3 3.4 -6.5 -0.8 -17.0 -37.1 -29.1 17.3 56.3 -4.9 -40.3 101.7 46.6


Tab 8 - Help
Definitions
ADR (Average Daily Rate) - Room revenue divided by rooms sold
Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject property’s performance.
Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.
Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the monthly exchange rates (the rate on the last day of the month) and the daily exchange rates on the Daily by Month pages.
STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.
Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.
Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.
Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100.
Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale. An independent hotel is assigned a class based on its ADR,
relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Midscale with F&B, Midscale without F&B, and Economy.
Market Class Combined (or Collapsed) – If a single class segment is insufficient for reporting, classes are combined. There are three combined class segments: Luxury and Upper Upscale, Upscale and Midscale w/ F&B,
and Midscale w/o F&B and Economy.
Market Scale - Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are seven (7) scale groups; Luxury, Upper Upscale, Upscale, Midscale with F&B, Midscale without F&B, Economy and Independent.
Market Scale (Collapsed) – Hotels located in the subject property’s market and classified in the subject property’s STR chain scale segment. There are two (2) market scale (collapsed) groups; Upscale (includes Luxury, Upper Upscale, Upscale, Independent) and
Midscale/Economy (includes Midscale with F&B, Midscale without F&B, Economy).
MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.
Occupancy - Rooms sold divided by rooms available multiplied by 100.
Other Revenue - All hotel revenue other than room and food and beverage revenue.
Percent Change (% Chg) - Amount of growth – up, down or flat – this period versus same period last year (day, week, running 28 days, running month-to-date). Calculated as ((TY-LY)/LY)*100.
Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp set.
Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a “3 of 6” ADR ranking means the subject hotel’s absolute ADR is third highest of the six competitors).
RevPAR (Revenue per Available Room) - Room revenue divided by rooms available
Room Revenue - Revenue derived from guestroom rental.
Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.
Tract Scale – Hotels located in the subject property’s tract and classified in the subject property’s STR chain scale segment. There are four (4) tract scale groups; Upscale (includes Luxury, Upper Upscale, Upscale), Midscale (includes Midscale with F&B,
Midscale without F&B), Economy and Independent.
Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates.
Planning - The project will go out for bids, construction will start within 4 months, or an architect/engineer has been selected for the project and plans are underway.
Under Construction - Ground has been broken or the owner is finalizing bids on the prime (general) contract.

FAQ
How is my hotel performing versus competition?
The monthly STAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotel’s performance versus your own selected competitors and an STR defined industry segment.
Is my hotel’s data included in the competitive numbers?
It depends on your preference. Check the summary page to see if your hotel’s data is included or excluded in the competitive set numbers.
How does STR determine currency and exchange rates?
Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.
How are percentage changes computed?
Hotel and competitive performance changes are measured against same period prior year.
Why do my percentage change numbers have such a large range?
The data for this year vs. the same period last year may vary greatly. Consider if you sold 2294 rooms this year vs. 743 last year, the percent change would be 208.7% ((2294-743)/743)*100.
What is an index?
An index is an easy way to compare your hotel’s performance versus competition. An index of 100 or higher means your hotel’s absolute performance is the same or better than competition.
What does the “Rank” information mean?
Your hotel’s performance is ranked against the other properties in your competitive set. If your hotel’s RevPAR rank is “2 of 6”, that means your hotel’s RevPAR was second highest of the six hotels in your competitive set.
What does “running 28 days” mean?
The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last day included in the weekly report.
What does “run MTD” mean?
Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calendar day included in the report. If the most recent week’s reporting includes data in
two calendar months, the MTD numbers only include data from the recently ended month.
What if there are blanks in my competitive set numbers?
Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels excluding the subject property must report data in order for STR to provide competitive set performance.
What if there are blanks in my competitive set percentage change?
Your competitive set did not include sufficient data for reporting prior year data.
What is "Pipeline" on the Summary Tab?
Pipeline data is generated based on the STR/TWR/Dodge Construction Supply Pipeline database and details hotels that are being planned but not yet open. Every month STR receives data feeds from its hotel clients and Dodge Construction to create
the definitive database for hotels in planning, pre-planning or under construction. The data is widely used by investment banks, development groups and hotel owners to estimate future nationwide supply growth and track supply changes in the market.
Who can I contact if I have more questions?
Check out the glossary and FAQ at www.smithtravelresearch.com or e-mail info@smithtravelresearch.com

Country Inn & Suites Norcross Monthly STAR Report

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (14)

Destaque

Destaque (7)

Semelhante a Country Inn & Suites Norcross Monthly STAR Report

Semelhante a Country Inn & Suites Norcross Monthly STAR Report (20)

Country Inn & Suites Norcross Monthly STAR Report