This document provides an overview of how Hortonworks uses Apache Hadoop to enable a modern data architecture. Some key points: - Hadoop allows organizations to create a "data lake" to store all types of data in one place and process it in various ways for different use cases. - This provides a multi-use data platform that unlocks new approaches to insights by enabling analysis across all data, rather than just subsets stored in silos. - A modern data architecture with Hadoop integrates with existing investments while freeing up resources for more valuable tasks by offloading lower value workloads to Hadoop. - Examples of business applications that can benefit from Hadoop include optimizing customer insights