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Developing the Intercultural Competence
of Global Leader                         Colloquium Workshop, Faculty of Psychology
                                         University of Padjajaran, Bandung
                                         August 6th, 2010
by Prof. Dr. Hora Tjitra & Daisy Zheng
Excellence through Culture, Talent and Change




    Index


                       1       Global Leader - A Working Definition                 3


                       2       Understanding Intercultural Competence               6


                       3       Developing Intercultural Competence of Top Leaders   10


                       4       German-Chinese International Employability Program   15




Global Leader_v1.0 / 2010-08                                                             2
Global Leader
                               - working definition -




Global Leader_v1.0 / 2010-08                            3
Excellence through Culture, Talent and Change




    Who are the “global leader” - a working definition




               Global Leader /                           National Leader /
           International Manager                          Local Manager




Global Leader_v1.0 / 2010-08                                                 4
Excellence through Culture, Talent and Change




Global Leaders have High-Needs on Intercultural Competence
                   Who are the stakeholders of the organization? What are the impacts of their decision?

                                                         Superior / Boss




                                                              Power
                                External Partners           Influences         Internal Partners
                                                              Impact




                                                    Team members / Employees


                                     Global Leader ≠ World-Class Leader


Global Leader_v1.0 / 2010-08                                                                               5
Understanding
                 Intercultural Competence



Global Leader_v1.0 / 2010-08                6
Excellence through Culture, Talent and Change




    Intercultural Competence and Sensitivity
             “To be effective in another culture, people must be interested in other cultures, be sensitive enough to notice cultural differences, and
               then also be willing to modify their behavior as an indication of respect for the people of other cultures ” (Bhawuk and Brislin, 1992)



                                                   Intercultural Competence

                                          Technical                                        Intercultural
                                       knowledge & skill                                  Communication
                                                               Intercultural
                                                                Sensitivity                Competence
                                      Motivation
                                                                           Cultural empathy         Language skill
                                Stress tolerance       Respect for          Awareness of
                                                       differences         communication
                                                                              symbols
                                  Self Control                                                      Verbal & non verbal
                                                                                                       expressions
                                                   Harmony preservation Attribution process of
                                                                             information




                                                                                                                     Literature review



Global Leader_v1.0 / 2010-08
Excellence through Culture, Talent and Change




    Intercultural Competence and Sensitivity (Tjitra, 2000)


                 How                                                                                 What
                                                                            Intercultural
                                     Recognise                               Knowledge



                                                                Intercultural              Intercultural
                       Accept         Synergy     Integration      Action                 Understanding




                                       Adapt                                    Intercultural
                                                                                   Feeling




                                Cultural Difference              Intercultural Situations




Global Leader_v1.0 / 2010-08                                                                                8
Excellence through Culture, Talent and Change




    Development of Intercultural Competence

                                                             “I feel at home wherever I go cause I
                                                               know how the things going there.”
                                                                                                             Integration
                                 “I feel like being a member of the culture!”
                                                                                           Adaptation
                            “The more cultures I know, the
                           better I can make combination.”              Acceptance                             Ethnorelative

                                                       Trivialize                     “In principle all human beings are the same:
Ethnocentric
                                                                                          all of them must eat, drink and sleep.”
                                     Defense                      “Why do the people talk and behave so
                                                                           differently like I do?”
             Ignorance
                                                  “Munich is nothing different than Bangalore.“

                                                                                                               (Bennet, 1993; 2004)



Global Leader_v1.0 / 2010-08
Developing
                               Intercultural Competence
                                     of Top Leaders




Global Leader_v1.0 / 2010-08                              10
Excellence through Culture, Talent and Change




    International Assignment Circle

                                                      Internal marketing to motivate employee for
                                                                international assignment

                  Marketing                Selec-         Developing expatriate-profiles and
                                            tion                conducting selection


          Reinte-                                       Preparation of the expatriates and their
          gration                                     families (e.g. cultural awareness training...)
                                             Prepa-
                                             ration
                                                      Conceptualization of an escorting system
                               Escorting               during the assignment (e.g. Coaching,
                                                                   Mentoring ... )


                                                       Return planing and reintegration seminar




Global Leader_v1.0 / 2010-08
Excellence through Culture, Talent and Change




  Definition and Purpose of CCT




                                                                                      al
                                                                                  elop
                                                                                  son
                                                                                  s
                                                                             rper
                 Cross-Cultural




                                                                            Dev

                                                                            skill
                    Training




                                                                        inte
            An educative process                                  Improve an
           focused on promoting                                   expatriate’s
           intercultural learning                                probability of
         through the acquisition                             -
                                                Develop self
                                                                  success on
         of behavioral, cognitive,                                 the foreign
                                                maintenance
                and affective                                     assignment
                                                   skills
          competencies required




                                                                                  D me itiv ies
                                                                                   ev ta e
          for effective interactions




                                                                                     el -
                                                                                     co rat
          across diverse cultures.




                                                                                       op
                                                                                       st
                                                                                        gn eg
                  (Landis & Brislin, 1996;
                   Morris & Robie, 2001).




Global Leader_v1.0 / 2010-08
Excellence through Culture, Talent and Change




    Cross-Cultural Coaching - Fit for China (18 hrs coaching)
        •   Individualized Assessment and Coaching approach:
            ... a one-on-one development process formally contracted between a coach and a management-level client to
            help achieve goals related to professional development and/or business performance (Valerio & Lee, 2005).



            Biography &                                                                        around 9 months
            Personality
                                          Behavioral Coaching                                                                               Behavioral Coaching
                                                                          Short Lecture                   Coaching discussion
                                          Feedback &                                                                                        Intercultural
                                          Development Plan                Overview on China               Critical Incidents                Competence

                    In-Depth              •   Coaching feedback on the    •   Facts and Figures about     •   Coaching discussion on        •   Observation on the real
                     Profiling                assessment                      China                           case studies and critical         culture encounter
                                                                                                              incidents in different            situations, e.g. meeting or
                    Interview             •   Coaching on the creating    •   Short history and recent        management areas in China         daily interaction in the
                                              development plan                development of China            and APAC.                         office and/or private
                                          •   90 min in-depth interview   •   Business and management     •   Coaching discussion on        •   Coaching feedback on the
                                              2*45 min interviews with        practices in China & APAC       personal experiences in           observed situations.
                                              superiors                                                       China and APAC in the first
                                              90 min feedback             •   Recent cross-cultural
                                                                                                              month                         •   4 * 90 min either f2f
                                              90 min development plan         studies on Chinese                                                or phone or email
                                                                              consumer behaviors
            Interviews                                                                                    •   4 * 90 min either f2f
                                                                                                              or phone or email
            w. Superiors                                                  •   3 hours classroom




Global Leader_v1.0 / 2010-08                                                                                                                                                  13
Excellence through Culture, Talent and Change




    Global MBA / EMBA Program




Global Leader_v1.0 / 2010-08                    14
Excellence through Culture, Talent and Change




    An International Management / Leadership Program




                                                                                                                                                                                                                 Utilization & Optimization
                                                                                                            Individual & Team Development




                                                                                                                                                                                                                         Knowledge
                                                             Team Coaching
       Flash analysis & Material development




                                               Assessment
                                               & Profiling
                                                             Individual Coaching


                                                                                                                   Nine-months Action & Web-based Learning


                                               Jun.          Jul.                 Aug.         Sep.         Oct.            Nov.           Dec.          Jan.           Feb.        Mar.        Apr.




                                                                                                                                                                                                                 Acquisition & Possession
                                                                                          Multiple Modules Classroom Learning & Benchmarking Study




                                                                                                                                                                                                                       Knowledge
                                                 Creating              Action        Managing                      Developing                             Leading
                                                                                                                                         Creating                               Benchmark   Final Presentation
                                                 aspirational          Learning      social network &              Corporate Strategy &                   transformation &
                                                                                                                                         asp. org. (2)                          Study       & Graduation
                                                 organization (1)      Kick-Off      enterprise knowledge          Technology Innovation                  diversity workforce

                                                 - Event 1 -                         - Event 2 -                   - Event 3 -                            - Event 4 -                       - Event 5 -
                                                 3 Days in Singapore                 3 Days in Germany             4 Days in Switzerland                  4 Days in China                   1 Day in Indonesia




Global Leader_v1.0 / 2010-08                                                                                                                                                                                                                  15
Developing
                               Intercultural Competence
                                 of Young Professionals




Global Leader_v1.0 / 2010-08                              16
Excellence through Culture, Talent and Change




    International Employability

        Rapid and large-scale globalization increases the number of global customers and labors


              More and more MNCs established oversea R&D centers and call for talents from different countries


                        Competency of cross-cultural communication and cooperation becomes more and more important
                        when language is not the barrier any more


                          Critical challenges for young professionals’ future development
                          in international working environment:
                          •    Talents are under intense pressure to be competent and effective to meet
                               with global customer needs and to manage sophisticated global team
                               cooperation and business cases.
                          •    Demand of employees who could work in international working environment
                               and cooperate with the team members with different cultural background
                               becomes bigger and bigger.



Global Leader_v1.0 / 2010-08                                                                                         17
Excellence through Culture, Talent and Change




    International Employability: German-Chinese Culture Program

            Program background:
            •   An applied research and learning program, collaboration project between RheinAhr Campus of
                FH Koblenz (Germany) with the School of Psychology, Zhejiang University (China).
            •   The program is funded by the BMBF as part of the German-Chinese Scientific Year Program.




                                                                  Main objectives of the program:

                                      •   Getting to know the culture-specific conditions of studying and working in China and Germany.
                                      •   Defining central competencies necessary for German and Chinese employees to be successful
                                          in the foreign job market.
                                      •   Defining central competencies necessary for German and Chinese students in the foreign
                                          science context.
                                      •   Developing cultural sensitive assessment procedures.
                                      •   Designing intercultural media for assessment and learning.



Global Leader_v1.0 / 2010-08                                                                                                              18
Excellence through Culture, Talent and Change




    Participants


                                                Ten young professionals from RheinAhr, Germany and
                                                ten young professionals from Zhejiang University, China
                                                participated in the program.




Global Leader_v1.0 / 2010-08                                                                              19
Excellence through Culture, Talent and Change




    Program Overview
                                                                                       One month   One month


          Classroom Learning
          • Cross-cultural communication and management
          • Intercultural competency and sensitivity
          • Applied I/O psychology in international environment

          Social Learning 2.0
          • Knowledge search, screening and acquisition on internet
          • Experience sharing and group cooperation via web 2.0 tools

          Action Learning
          • Work in Chinese-German multicultural team
          • Tasks focused on I/O psychology application in international environment

          Culture Experience
          • Ten days in China & Ten days in Germany to explore Chinese and
            German culture and lifestyles


          Best Practice Discussion
          • Company visit in order to learn from the real-world
          • Round table discussion with senior professionals


Global Leader_v1.0 / 2010-08                                                                                   20
Excellence through Culture, Talent and Change




    Knowledge Acquisition through Classroom Learning
                                                                          • Conflict management across cultures
                • International study and
                  management research
                • Working in multicultural
                  environment




                                                 •   Intercultural competencies in German-Chinese cooperation
                                                 •   Intercultural assessment and training for German-Chinese cooperation
                                                 •   How to apply the assessment center technique in MNCs
                                                 •   Human capital in German-Chinese cooperation




     • Effective communication across cultures




Global Leader_v1.0 / 2010-08                                                                                                21
Excellence through Culture, Talent and Change




    Action Learning: Chinese-German Group Work

                                       nd               Developm
                         ed Learning a                           ent of Int
                Video-bas ssment                            Assessm        ercultura
                                                                     ent Tools       l
                       Asse




                                                                           on
                               Best Pra
                                        ctices in            ural Impressi
                                Recruitm            Intercult gement
                                           ent            Mana



Global Leader_v1.0 / 2010-08                                                             22
Excellence through Culture, Talent and Change




    Social Learning through Web 2.0 Platform

            Program website:
            information release, program agenda update, tips sharing, etc.




                                    Online discussion forum via web 2.0 platform:
                                   Chinese-German group work communication, result report,
                                            experience, reflection and feedback sharing, etc.



Global Leader_v1.0 / 2010-08                                                                    23
Excellence through Culture, Talent and Change




    Exploring Culture and Lifestyles
             Exploring Chinese culture




                                                Living in German culture

Global Leader_v1.0 / 2010-08                                               24
Excellence through Culture, Talent and Change




    Learning from the Real World: Company Visit & Discussion




                 SAP Labs, China                                               BMW, Germany




                                                               SAP AG, Germany
                                                          (round table discussion with
                                BOSCH, China                 former VP of SAP AG)
                       (round table discussion with GM)                                       Giesecke & Devrient, Germany



Global Leader_v1.0 / 2010-08                                                                                                 25
Thank You
                                                contact us at htjitra@zju.edu.cn
                                                                http://sinau.me




Colloquium Workshop, Faculty of Psychology
University of Padjajaran, Bandung
August 6th, 2010

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Developing the Intercultural Competence of Global Leader

  • 1. Developing the Intercultural Competence of Global Leader Colloquium Workshop, Faculty of Psychology University of Padjajaran, Bandung August 6th, 2010 by Prof. Dr. Hora Tjitra & Daisy Zheng
  • 2. Excellence through Culture, Talent and Change Index 1 Global Leader - A Working Definition 3 2 Understanding Intercultural Competence 6 3 Developing Intercultural Competence of Top Leaders 10 4 German-Chinese International Employability Program 15 Global Leader_v1.0 / 2010-08 2
  • 3. Global Leader - working definition - Global Leader_v1.0 / 2010-08 3
  • 4. Excellence through Culture, Talent and Change Who are the “global leader” - a working definition Global Leader / National Leader / International Manager Local Manager Global Leader_v1.0 / 2010-08 4
  • 5. Excellence through Culture, Talent and Change Global Leaders have High-Needs on Intercultural Competence Who are the stakeholders of the organization? What are the impacts of their decision? Superior / Boss Power External Partners Influences Internal Partners Impact Team members / Employees Global Leader ≠ World-Class Leader Global Leader_v1.0 / 2010-08 5
  • 6. Understanding Intercultural Competence Global Leader_v1.0 / 2010-08 6
  • 7. Excellence through Culture, Talent and Change Intercultural Competence and Sensitivity “To be effective in another culture, people must be interested in other cultures, be sensitive enough to notice cultural differences, and then also be willing to modify their behavior as an indication of respect for the people of other cultures ” (Bhawuk and Brislin, 1992) Intercultural Competence Technical Intercultural knowledge & skill Communication Intercultural Sensitivity Competence Motivation Cultural empathy Language skill Stress tolerance Respect for Awareness of differences communication symbols Self Control Verbal & non verbal expressions Harmony preservation Attribution process of information Literature review Global Leader_v1.0 / 2010-08
  • 8. Excellence through Culture, Talent and Change Intercultural Competence and Sensitivity (Tjitra, 2000) How What Intercultural Recognise Knowledge Intercultural Intercultural Accept Synergy Integration Action Understanding Adapt Intercultural Feeling Cultural Difference Intercultural Situations Global Leader_v1.0 / 2010-08 8
  • 9. Excellence through Culture, Talent and Change Development of Intercultural Competence “I feel at home wherever I go cause I know how the things going there.” Integration “I feel like being a member of the culture!” Adaptation “The more cultures I know, the better I can make combination.” Acceptance Ethnorelative Trivialize “In principle all human beings are the same: Ethnocentric all of them must eat, drink and sleep.” Defense “Why do the people talk and behave so differently like I do?” Ignorance “Munich is nothing different than Bangalore.“ (Bennet, 1993; 2004) Global Leader_v1.0 / 2010-08
  • 10. Developing Intercultural Competence of Top Leaders Global Leader_v1.0 / 2010-08 10
  • 11. Excellence through Culture, Talent and Change International Assignment Circle Internal marketing to motivate employee for international assignment Marketing Selec- Developing expatriate-profiles and tion conducting selection Reinte- Preparation of the expatriates and their gration families (e.g. cultural awareness training...) Prepa- ration Conceptualization of an escorting system Escorting during the assignment (e.g. Coaching, Mentoring ... ) Return planing and reintegration seminar Global Leader_v1.0 / 2010-08
  • 12. Excellence through Culture, Talent and Change Definition and Purpose of CCT al elop son s rper Cross-Cultural Dev skill Training inte An educative process Improve an focused on promoting expatriate’s intercultural learning probability of through the acquisition - Develop self success on of behavioral, cognitive, the foreign maintenance and affective assignment skills competencies required D me itiv ies ev ta e for effective interactions el - co rat across diverse cultures. op st gn eg (Landis & Brislin, 1996; Morris & Robie, 2001). Global Leader_v1.0 / 2010-08
  • 13. Excellence through Culture, Talent and Change Cross-Cultural Coaching - Fit for China (18 hrs coaching) • Individualized Assessment and Coaching approach: ... a one-on-one development process formally contracted between a coach and a management-level client to help achieve goals related to professional development and/or business performance (Valerio & Lee, 2005). Biography & around 9 months Personality Behavioral Coaching Behavioral Coaching Short Lecture Coaching discussion Feedback & Intercultural Development Plan Overview on China Critical Incidents Competence In-Depth • Coaching feedback on the • Facts and Figures about • Coaching discussion on • Observation on the real Profiling assessment China case studies and critical culture encounter incidents in different situations, e.g. meeting or Interview • Coaching on the creating • Short history and recent management areas in China daily interaction in the development plan development of China and APAC. office and/or private • 90 min in-depth interview • Business and management • Coaching discussion on • Coaching feedback on the 2*45 min interviews with practices in China & APAC personal experiences in observed situations. superiors China and APAC in the first 90 min feedback • Recent cross-cultural month • 4 * 90 min either f2f 90 min development plan studies on Chinese or phone or email consumer behaviors Interviews • 4 * 90 min either f2f or phone or email w. Superiors • 3 hours classroom Global Leader_v1.0 / 2010-08 13
  • 14. Excellence through Culture, Talent and Change Global MBA / EMBA Program Global Leader_v1.0 / 2010-08 14
  • 15. Excellence through Culture, Talent and Change An International Management / Leadership Program Utilization & Optimization Individual & Team Development Knowledge Team Coaching Flash analysis & Material development Assessment & Profiling Individual Coaching Nine-months Action & Web-based Learning Jun. Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. Acquisition & Possession Multiple Modules Classroom Learning & Benchmarking Study Knowledge Creating Action Managing Developing Leading Creating Benchmark Final Presentation aspirational Learning social network & Corporate Strategy & transformation & asp. org. (2) Study & Graduation organization (1) Kick-Off enterprise knowledge Technology Innovation diversity workforce - Event 1 - - Event 2 - - Event 3 - - Event 4 - - Event 5 - 3 Days in Singapore 3 Days in Germany 4 Days in Switzerland 4 Days in China 1 Day in Indonesia Global Leader_v1.0 / 2010-08 15
  • 16. Developing Intercultural Competence of Young Professionals Global Leader_v1.0 / 2010-08 16
  • 17. Excellence through Culture, Talent and Change International Employability Rapid and large-scale globalization increases the number of global customers and labors More and more MNCs established oversea R&D centers and call for talents from different countries Competency of cross-cultural communication and cooperation becomes more and more important when language is not the barrier any more Critical challenges for young professionals’ future development in international working environment: • Talents are under intense pressure to be competent and effective to meet with global customer needs and to manage sophisticated global team cooperation and business cases. • Demand of employees who could work in international working environment and cooperate with the team members with different cultural background becomes bigger and bigger. Global Leader_v1.0 / 2010-08 17
  • 18. Excellence through Culture, Talent and Change International Employability: German-Chinese Culture Program Program background: • An applied research and learning program, collaboration project between RheinAhr Campus of FH Koblenz (Germany) with the School of Psychology, Zhejiang University (China). • The program is funded by the BMBF as part of the German-Chinese Scientific Year Program. Main objectives of the program: • Getting to know the culture-specific conditions of studying and working in China and Germany. • Defining central competencies necessary for German and Chinese employees to be successful in the foreign job market. • Defining central competencies necessary for German and Chinese students in the foreign science context. • Developing cultural sensitive assessment procedures. • Designing intercultural media for assessment and learning. Global Leader_v1.0 / 2010-08 18
  • 19. Excellence through Culture, Talent and Change Participants Ten young professionals from RheinAhr, Germany and ten young professionals from Zhejiang University, China participated in the program. Global Leader_v1.0 / 2010-08 19
  • 20. Excellence through Culture, Talent and Change Program Overview One month One month Classroom Learning • Cross-cultural communication and management • Intercultural competency and sensitivity • Applied I/O psychology in international environment Social Learning 2.0 • Knowledge search, screening and acquisition on internet • Experience sharing and group cooperation via web 2.0 tools Action Learning • Work in Chinese-German multicultural team • Tasks focused on I/O psychology application in international environment Culture Experience • Ten days in China & Ten days in Germany to explore Chinese and German culture and lifestyles Best Practice Discussion • Company visit in order to learn from the real-world • Round table discussion with senior professionals Global Leader_v1.0 / 2010-08 20
  • 21. Excellence through Culture, Talent and Change Knowledge Acquisition through Classroom Learning • Conflict management across cultures • International study and management research • Working in multicultural environment • Intercultural competencies in German-Chinese cooperation • Intercultural assessment and training for German-Chinese cooperation • How to apply the assessment center technique in MNCs • Human capital in German-Chinese cooperation • Effective communication across cultures Global Leader_v1.0 / 2010-08 21
  • 22. Excellence through Culture, Talent and Change Action Learning: Chinese-German Group Work nd Developm ed Learning a ent of Int Video-bas ssment Assessm ercultura ent Tools l Asse on Best Pra ctices in ural Impressi Recruitm Intercult gement ent Mana Global Leader_v1.0 / 2010-08 22
  • 23. Excellence through Culture, Talent and Change Social Learning through Web 2.0 Platform Program website: information release, program agenda update, tips sharing, etc. Online discussion forum via web 2.0 platform: Chinese-German group work communication, result report, experience, reflection and feedback sharing, etc. Global Leader_v1.0 / 2010-08 23
  • 24. Excellence through Culture, Talent and Change Exploring Culture and Lifestyles Exploring Chinese culture Living in German culture Global Leader_v1.0 / 2010-08 24
  • 25. Excellence through Culture, Talent and Change Learning from the Real World: Company Visit & Discussion SAP Labs, China BMW, Germany SAP AG, Germany (round table discussion with BOSCH, China former VP of SAP AG) (round table discussion with GM) Giesecke & Devrient, Germany Global Leader_v1.0 / 2010-08 25
  • 26. Thank You contact us at htjitra@zju.edu.cn http://sinau.me Colloquium Workshop, Faculty of Psychology University of Padjajaran, Bandung August 6th, 2010