This deck presents Hop Online's philosophy & approach to PPC, SEO and social media marketing. Thinking of outsourcing or even offshoring SEO/SEM? Think Nearshoring first!

1. keywords AdWords call to action landing page conversions Blog ROI The Search & Social Mix Multilingual SEO , PPC & Social Media Marketing hop-online.com

2. Contents About Hop Online Search Engine Optimization (SEO) Pay-per-click (PPC) Management Social Media Optimization (SMO) Contacts Page 2

3. Hop Online -- Europe’s Leader in Multilingual SEO Nearshoring Leading SEO, SEM & Social Media Marketing firm in Bulgaria. 12+ years of combined experience managing multilingual SEM, SEO and Social Media campaigns internationally. Google AdWords Certified Partner. Our mission is to help clients achieve their online marketing goals and to deliver measurable return on investment (ROI). Languages: Paris Childress CEO Stanislav Dimitrov Head of Search Boyan Stoyanov Search Specialist Lachezar Georgiev SEO & SMO Specialist (Click to view our LinkedIn profiles) hop-online.com

4. Our clients include… hop-online.com

5. 4 Key Components of a Complete Search Strategy Achieve near-term, controlled ROI; supplement and gather key data for SEO. Optimize your digital assets for competitive ranking within organic search results for top keywords. PPC SEO Convert more of your visitors into customers with stellar design, intuitive usability and strong calls-to-action. Generate demand and engage your audience where they spend most of their online time—social media sites. Social Media Conversions hop-online.com

7. Competitor analysis

8. Blogging / SEO content creation

9. Scalable link-building

11. Geo & language targeting

12. Keyword build-out

13. Campaign structuring

14. Ad copy

16. Twitter account strategies

17. YouTube channel

18. Cross-platform campaigns

19. Monitoring and reporting

20. Path to conversion analysis

21. Landing page design

22. Landing page copy

23. A/B split testing

24. Multivariate testingSocial Media Conversions hop-online.com

25. Search Engine Optimization (SEO) hop-online.com

26. The SEO Pyramid Off-page SEO On-page SEO hop-online.com

27. Our approach to SEO Measure fanatically; keep doing more of what works and less of what doesn’t. Identification of keywords with highest profit potential. Plan & create great content that will attract natural links. Keyword research Link-building Measure& Improve Content development On-page Site Audit Build high-quality links to targeted pages using keyword-optimized anchor text. Align site with keyword opportunities; enhance crawlability & usability of the site. hop-online.com

28. SEO Site Audits – Building the Foundation for Success Toolbox: hop-online.com

29. Link building goals Inbound-linking from external pages Internal cross-linking Maximizing flow of link equity to target pages from internal and external pages hop-online.com

30. Link-building methods: Quality > Quantity! hop-online.com

32. Increasing organic search traffic from keyword long-tail

33. Increasing number of site pages indexed by search engines (including blog posts)Achieved by: hop-online.com

34. Monthly SEO Reporting 1. Rank tracking 2. Traffic from search engines 3. Conversion value & ROI

35. Pay-Per-Click (PPC) hop-online.com

39. Measurable ROI.

40. Flexible & scalable.Sales Conversion hop-online.com

41. How AdWords Can Pay For Itself… And Then Some $1,000 initial investment in AdWords $0.10 CPC ≥ 10,000 clicks 1% conversion rate = 100 sales Average margin per sale = $50 $1K investment returns $5K in sales ROI = 500% Reinvest profits, increase budget hop-online.com

42. The PPC Virtuous Cycle CTR improvements’ impact on Revenue / ROI Click-through rate (CTR) Cost-per- click 0.5% 1.0% 1.5% 2.0% 2.5% 0.25 0.50 0.75 1.00 1.25 1.50 * Fixed assumptions: 1M Impressions, 1% Conversion rate, 150 EUR Revenue/Conversion hop-online.com

43. Our Approach to Google AdWords & PPC Build brand awareness Gather key data for SEO purposes Generate measurable ROI Keyword research, expansion & clustering Optimize keywords, bids, ad copy and placement targeting Goal setting Keyword build-out Ad creatives Report / Optimize/ Repeat Campaign structuring Establish coordinated and differentiated messaging for ad copy Unique stages of buying cycle (research vs. buy keywords) Unique product or service lines hop-online.com

44. Ad Groups Targeting Keyword Head and Long-tail Search Phrases Ad copy contains exact keyword phrases and specific calls to action antivirus software 13.6 million monthly searches Search volume free antivirus download 450K monthly searches spyware protection 75K monthly searches ROI hop-online.com

45. Key Performance Indicators (KPI) in ROI Measurement * Conversion rate Ad Impressions * Ad CTR = Conversions Net income per conversion / Cost per conversion - 1 ROI hop-online.com

46. AdWords Case Study: Leading Ecommerce Payment Solutions Provider 309% ROI 424% 407% 324% Average $3 in revenue for every $1 invested hop-online.com

47. Social Media Optimization (SMO) hop-online.com

48. Blog Social Bookmarking Brand channel SEO for video PPV video ads Original Content Email Marketing Image SEO Followers SMS marketing Social Media Strategies Driven By Content & Conversations Decentralized content that finds the customer in the right place at the right time Generate Content, Pull Users through SEM, Push Content through Social Channels Company fan page Advertising SEO Keywords! PPC Groups Company profile Direct Ads hop-online.com

49. Our approach to Twitter/social media Listen to the real time conversation happening around target keywords and brands Follow relevant people and get followed back; maintain healthy ratio Measure everything: retweets, site visits, conversions, etc. Join & Listen Create brand personality Build fans & followers Content! Measure & Improve Create campaigns for new, fresh content on a consistent schedule Define what kind of personality the brand will have through the tone and content of tweets hop-online.com

50. Get in Touch! Paris Childress StanislavDimitrov paris@hop-online.com stan@hop-online.com Linkedin.com/in/parischildress Linkedin.com/in/stanislavdimitrov Facebook.com/paris.childress Facebook.com/stanislav.dimitrov Twitter.com/hop_online Twitter.com/searchrocks pchil9 stanleynik SEOnearshoring.com stans.posterous.com hop-online.com