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HootSuite University Overview



In today’s rapidly-evolving media landscape, social media has not only
become a fundamental tool for communication, but a must-have skill in a        Best-in-class
multitude of industries.
                                                                               social media
With the right certification and social media education, students and          education,
professionals are empowered with a competitive edge in their studies,
careers and communications.
                                                                               training and
                                                                               certification,
Whether you’re a budding social media newcomer or a seasoned user,
HootSuite University delivers best-in-class education on HootSuite and
                                                                               delivered by
social media through a recognized, online certification program that           the best in the
accommodates all levels of learning.                                           industry.
HootSuite University Provides
     Tactical HootSuite                   Lecture Series featuring
     Courseware                           Industry Leaders
     Social Media Courseware              Certified Professionals
     Comprehensive Online                 Directory
     Testing                              Social Media Jobs Board
     Industry-recognized                  Weekly #HSUchat
     Certification




Top 5 reasons students choose HootSuite                                        “Even for someone that’s
University:                                                                    seasoned with social
                                                                               media this was extremely
1. Simple                                                                      informative. Simplifying
                                                                               social media to focus on the
Through a series of short, hands-on, walkthrough tutorials, students learn     task at hand.”
practical ‘how-to’ techniques that empower them to optimize their social                           -Jamal F.
                                                                                              HSU Student
media management skills.

2. Comprehensive
                                                                             Interested in becoming a student?
Whether you’re an expert or a newcomer, our comprehensive courseware
provides current, educational content for all levels of learning.

                                                                                                               1
HootSuite University Overview




3. Unparalleled Social Media Expertise

Rigorously developed by our social media experts along with industry            “These videos are short,
thought-leaders, our courseware and Lecture Series videos are produced          to the point, with USEFUL
with the most relevant and effective learning content to date.                  info. All “How-to use this
                                                                                application” support videos
4. Industry-wide Recognition                                                    should use Hootsuite
                                                                                University as their model.”
The HootSuite Certification program is widely recognized by employers in                             -Holly E.
top industries, and provides successful students with a badge verifying their                   HSU Student
expertise with the HootSuite dashboard and social media management.
                                                                                “We have two certified
5. Competitive Career Advantage                                                 professionals already in our
                                                                                company, and it’s hard for
Job seekers are granted exclusive access to our extensive Jobs Board,           us to imagine how anyone
and placed in our HootSuite Certified Professionals Directory that is easily    could use HootSuite to its
                                                                                maximum potential without
searchable by employers.
                                                                                this program.”
                                                                                                    -Ron M.
                                                                                               HSU Student
FAQ
Why should I get certified?
Certification will take you through a complete training of the HootSuite
dashboard and entitle you to industry-recognized credentials upon
successful completion, which you can display on your personal and
social profiles.

How long does it take to get certified?
Anywhere from 4 - 9 non-consecutive hours to complete all the video
courseware and exams.


How much does HootSuite University cost?
 •	 $21 per month for HootSuite Pro plan holders.
 •	 $30.99 for HootSuite free users. Includes upgrade to a Pro plan
     ($9.99 month).

What does the monthly subscription include?

 •	 Your initial training and certification.
 •	 Ongoing access to a growing library of courseware videos and
     Lecture Series presentations, in addition to your listing in the
     HootSuite Certified Professionals directory for as long as you are
     enrolled.                                                                                                   2

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HootSuite University Social Media Overview

  • 1. HootSuite University Overview In today’s rapidly-evolving media landscape, social media has not only become a fundamental tool for communication, but a must-have skill in a Best-in-class multitude of industries. social media With the right certification and social media education, students and education, professionals are empowered with a competitive edge in their studies, careers and communications. training and certification, Whether you’re a budding social media newcomer or a seasoned user, HootSuite University delivers best-in-class education on HootSuite and delivered by social media through a recognized, online certification program that the best in the accommodates all levels of learning. industry. HootSuite University Provides Tactical HootSuite Lecture Series featuring Courseware Industry Leaders Social Media Courseware Certified Professionals Comprehensive Online Directory Testing Social Media Jobs Board Industry-recognized Weekly #HSUchat Certification Top 5 reasons students choose HootSuite “Even for someone that’s University: seasoned with social media this was extremely 1. Simple informative. Simplifying social media to focus on the Through a series of short, hands-on, walkthrough tutorials, students learn task at hand.” practical ‘how-to’ techniques that empower them to optimize their social -Jamal F. HSU Student media management skills. 2. Comprehensive Interested in becoming a student? Whether you’re an expert or a newcomer, our comprehensive courseware provides current, educational content for all levels of learning. 1
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