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Volunteer Victories:!
Recruit, Retain & Maintain Volunteers!

Holly Duckworth, CAE, CMP!
CEO & Chief Connections Officer!
Leadership Solutions International
W H AT D O Y O U B E L I E V E A B O U T Y O U R
CURRENT VOLUNTEER PROGRAM?
C O R P O R AT I O N F O R N AT I O N A L &
COMMUNITY SERVICE
What do you need out of our time together?
VOLUNTEER
MANAGEMENT
• Ask, Developing volunteer

leadership
• Delegate, Implement

successful strategies to
recruit leadership
• Build a volunteer structure

for future leaders to
emerge
What	
  Does	
  It	
  Take	
  To	
  Keep

	
  Your	
  Organization	
  Alive?	
  


Faith

Courage

Abundance
Why	
  Volunteer?
Why	
  do	
  people	
  
volunteer?	
  
Why	
  do	
  we	
  need	
  
volunteers?

Divine
Work
Ahead
What	
  Are	
  The	
  Benefits	
  of	
  Volunteering?
@hduckworth	
  
Volunteerism	
  &	
  the	
  Dating	
  Game:
Volunteer	
  Management	
  Life	
  Cycle
•
•
•
•
•

Planning	
  
Recruiting	
  
Training	
  
Managing	
  
Evaluating
Planning
•
•
•
•

Define	
  Your	
  Mission	
  
Assess	
  Your	
  Organization	
  
Develop	
  Your	
  Volunteer	
  Program	
  
Describe	
  Volunteer	
  Positions
Mission
• Organization	
  and	
  individual	
  relevance
Mission	
  Statements	
  
• “To	
  promote	
  business,	
  enhance	
  economic	
  and	
  
community	
  development,	
  and	
  serve	
  as	
  a	
  catalyst	
  
for	
  improving	
  the	
  overall	
  quality	
  of	
  life	
  in	
  the	
  
community	
  and	
  region.	
  ”	
  
• “Is	
  dedicated	
  to	
  shaping	
  policy	
  and	
  events,	
  so	
  that	
  
decisions	
  by	
  business	
  and	
  government	
  result	
  in	
  an	
  
improved	
  ____	
  economy	
  and	
  quality	
  of	
  life.”
Assess	
  Your	
  Organization
• Map	
  out	
  your	
  current	
  volunteer	
  structure
What	
  traits	
  do	
  you	
  want	
  in	
  a	
  volunteer?
PERSONAL
SKILLS

∗
∗
∗
∗
∗
∗
∗

Leadership	
  
Strategic	
  Thinking	
  
Communication	
  
Influence	
  
Loyalty	
  
Business	
  Acumen	
  
Financial	
  Skills
COLLECTIVE
SKILLS

∗
∗
∗
∗
∗
∗

Association	
  Experience	
  
Diversity	
  –	
  reflects	
  membership	
  
Global	
  Mindset	
  (if	
  applicable)	
  
Financial	
  Expertise	
  
Governance	
  
Strategic	
  Planning
HOW DO YOU WRITE A VOLUNTEER
JOB DESCRIPTION?
Position	
  
Description
• Position	
  title	
  
• Purpose	
  of	
  position	
  
• Volunteer’s	
  
responsibilities/tasks	
  
• Outcomes/goals	
  (success	
  
measures)	
  
• Training	
  and	
  support	
  plan	
  
• Reporting	
  
• Time	
  commitment	
  
• Qualifications	
  needed	
  
• Benefit
How	
  do	
  you	
  Recruit?
IN DIRECT
ASK
Volunteer:	
  
Hi	
  Sarah,	
  I	
  have	
  this	
  project	
  coming	
  up	
  for	
  GMN	
  it’s	
  kinda	
  big	
  
and	
  I	
  could	
  use	
  some	
  help	
  do	
  you	
  think	
  you	
  could	
  help	
  me?	
  
!

Potential	
  Volunteer:	
  
Well,	
  up	
  no	
  you	
  see	
  I’m	
  kinda	
  busy	
  with	
  work	
  and	
  family	
  so	
  I	
  
don’t	
  have	
  time	
  to	
  give	
  right	
  now.
DIRECT ASK

Volunteer:	
  
I	
  am	
  working	
  to	
  produce	
  the	
  
October	
  GMN	
  education	
  program	
  
we	
  are	
  planning	
  the	
  event	
  for	
  
October	
  10th	
  from	
  9am	
  –	
  Noon.	
  	
  I	
  
know	
  you	
  have	
  a	
  talent	
  for	
  creating	
  
marketing	
  flyers	
  do	
  you	
  think	
  you	
  
would	
  be	
  able	
  to	
  help	
  us	
  create	
  this	
  
one	
  flyer?	
  
!

Potential	
  Volunteer:	
  
I	
  am	
  really	
  busy	
  and	
  I	
  think	
  I	
  could	
  
fit	
  in	
  this	
  small	
  project	
  for	
  you	
  the	
  
week	
  of	
  September	
  1st.	
  	
  Could	
  that	
  
work	
  for	
  you?
Ask:	
  	
  Do	
  NOT

∗
∗
∗
∗

Send	
  ONLY	
  an	
  email	
  
Ask	
  in	
  a	
  Newsletter	
  
Beg	
  
Force	
  or	
  Coerce
RECRUIT WITH VIDEO
THE ART OF ASKING
 Technology

@hduckworth	
  
RECRUITMENT IDEAS:
• Volunteer Fair
• Virtual Volunteerism
• Job board
• Volunteer Manager
• Use of President Elect, to recruit to their team
• Track skills of your members
• Offer Leadership Training
• Tell your own Testimonials about why and how you

volunteer (web, newsletter, in person)
Selecting	
  Volunteers
• What	
  are	
  the	
  traits	
  you	
  need	
  
for	
  the	
  position?	
  
–
–
–
–
–
–

Leadership	
  skills	
  
Connection	
  to	
  the	
  cause	
  
Attitude	
  
Desire	
  to	
  serve	
  
Leadership	
  skills	
  
Sense	
  of	
  humor
Training	
  
Methods
•
•
•
•

Orientation	
  
Materials	
  
Mentors	
  
Ongoing	
  Development
@hduckw
orth
Orientation
Materials
Mentors
V O L U N T E E R S N E E D T O K N O W T H E Y A R E A PA R T O F
S O M E T H I N G L A R G E R T H A N T H E M S E LV E S
Volunteer	
  Support
•
•
•
•

Tools	
  and	
  resources	
  
Strategic	
  insight	
  and	
  oversight	
  
Connections	
  and	
  reflections	
  
Time
W E H AV E A L O T
IN COMMON
NEXT
G E N E R AT I O N
VOLUNTEERS
Micro-­‐Volunteering
• Put	
  simply,	
  it's	
  volunteering	
  that	
  you	
  can	
  do	
  in	
  
small	
  bits	
  of	
  time	
  -­‐	
  from	
  5	
  minutes	
  to	
  2	
  hours.	
  It's	
  
high-­‐impact,	
  high-­‐efficiency	
  do-­‐gooding	
  
• Bite-­‐sized	
  
• Crowd-­‐sourced	
  
• www.sparked.com	
  
@hduckworth
Evaluation
• Measures	
  of	
  Success	
  
– Program	
  
– Position	
  
– Person
7 TIPS ON SUCCESSFUL
VOLUNTEERISM
• Work on a cause that means something to you
• Consider sills you have to offer
• Do you want to learn something new
• Combine goals
• Don’t over commit
• Think family
• I never thought of that vs. that will never work
Succession	
  Planning
 Appreciation
Secret	
  Millionaire

@hduckworth	
  
VOLUNTEER
MANAGEMENT
• Developing volunteer

leadership
• Implement successful

strategies to recruit
leadership
• Build a volunteer structure

for future leaders to
emerge
Thank	
  You!

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