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Holger Dieterich (holger-dieterich.de)
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Learn from day one
1.
Hi, I’m Holger!
2.
3.
4.
5.
HOWTO LEARN FROM POTENTIAL
CUSTOMERS FROM DAY ONE ! ! ! CC-BY mail@holger-dieterich.de
6.
– Steve Blank „A
startup is an organization formed to search for a repeatable and scalable business model.“
7.
BUSINESS MODEL =
CREATEVALUE
8.
VALUE PROPOSITION
9.
VALUE PROPOSITION (XYZ) •
„We help X doY doing Z“
10.
VALUE PROPOSITION (CPS) •
Customer: • Problem: • Solution:
11.
FORMULATEYOURVALUE PROPOSITION • „We
help X doY doing Z“ or „Customer: Problem: Solution:“ • Then read it to the whole group INTERACTION!
12.
AREYOU SURE? NO,THESE ARE
JUST ASSUMPTIONS.
13.
ASKYOUR CUSTOMERS!
14.
CC-BY-ND https://www.flickr.com/photos/wire_trade_fair/
15.
CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg CC-BA-SA https://www.flickr.com/photos/rorycellan/ CC-BY
https://www.flickr.com/photos/vasile23/
16.
BUILD A SIMPLE
CRM
17.
HOWTOTALKTO CUSTOMERS?
18.
„I want to
learn from you as an expert in electric vehicles.“
19.
„Tell me about
how you charge your electric vehicle today.“
20.
„What is the
worst thing about that?“
21.
„When was the
last time you had that problem?“
22.
„Please tell me
more.“
23.
„What other things
are a problem?“
24.
„Can I come
back to you when the prototype is ready?“
25.
„Who else should
I talk to?“
26.
„Thank you.“
27.
RUN EXPERIMENTS
28.
Build MeasureLearn Metrics Experiments New assumptions Eric Ries:
„The lean startup“
29.
THIS WAS JUSTTHE
START…
30.
DEVELOP A WHOLE
BUSINESS MODEL THAT WAY
31.
BUSINESS MODEL CANVAS
32.
BUSINESS MODEL CANVAS
33.
BUSINESS MODEL CANVAS
34.
Most importantly: Get out
of the building!
35.
SLIDES AND RESOURCES FOR
STARTUPTHINKING bit.ly/suthink mail@holger-dieterich.de
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