Introduction to WOMM1. A brief intro to Word of Mouth Marketing Yuval Hofshy www.yuvalhofshy.com 2. Intro “ ...usually begins with something interesting that intrigues the readers and causes them to want to read on… ” Wikipedia 3. “ Giving people a reason to talk about your stuff, and making it easier for that conversation to take place ” WOMM Andy Sernovitz 7. Us It makes me feel connected and a member of a team “ ” 15. WOMM campaign is built on top of the Five T’s because Marketing guys like to make things formal… 21. It’s nice in theory... what about some real life case studies?? Editor's Notes http://picasaweb.google.com/lambpants freepixels.com http://www.flickr.com/photos/tuvamoenholm/ http://www.flickr.com/photos/jamiemckerral/ http://www.flickr.com/photos/28689119@N06/ http://www.flickr.com/photos/lebloc/ http://www.flickr.com/photos/sollang/ http://www.flickr.com/photos/albaflickr/ http://www.flickr.com/photos/nespodzany/ http://www.flickr.com/photos/sumrow/ http://www.flickr.com/photos/boynton/ http://www.flickr.com/photos/38569865@N02/ http://picasaweb.google.com/bilg.muh.mustafa.tosun http://static.zooomr.com/images/8102934_870d7459a0_o.jpg http://www.flickr.com/photos/latyrx/ http://www.flickr.com/photos/darrenhester/ Five T’s in the case studies