Connecting Federal Priorities with Local Community Action Monday, April 2 1:00 p.m.-2:00 p.m. (EDT) Sharon Hoelscher Day, CFCS Emeritus Area Extension Agent, Family and Consumer Sciences Regional Specialist, Nutritional Sciences University of Arizona Cooperative Extension • This 60-minute web conference focused on Connecting Federal Priorities with Local Community Action • Learn about strategies that connect with women’s health through the life-cycle from early adolescents to seniors. • Share your experiences and ideas through this interactive session National association priorities and federal policies often link directly to local communities and outreach education. AAFCS Chalkley-Fenn Visiting Policy Scholar, Sharon Hoelscher Day, CFCS, will share how some of these connect with women’s health through the life-cycle from early adolescents to seniors. Her Project: Healthy Women for a Lifetime, includes education resources for individuals and Extension professionals plus related advocacy efforts. Some of her time in Washington DC was spent talking with national leaders of professional associations and non-project organizations and gaining insights in how priorities are determined and communicated. Sharon will share her Chalkly-Fenn Scholar work in women’s health and its implications for Extension across the nation. There will also be an opportunity for participants to share how their state is connecting with federal policies and priorities in women's health.

1. Healthy Women
for
a Lifetime

2. SHARON HOELSCHER DAY, CFCS
AAFCS 2010-11 CHALKLEY-FENN
PUBLIC POLICY SCHOLAR
SHDAY CONSULTANTS
EMERITUS, UNIVERSITY OF ARIZONA

4. Healthy Women for a Lifetime
GOAL: Explore new policy
connections for AAFCS with non-
profit and government agencies
related to women’s health and
build advocacy skills for AAFCS
members
• Prevention education & policy
• Advocacy resources
• Webinar & training
• FCS Storytelling Factsheet

5. • Chalkley-Fenn Experience
• Sabbatical
• Living and working in
Washington DC
• Aug, Sept & Oct 2010
• April & May 2011
• Training with Framework
Institute, Prevention
Institute, AAFCS public
policy committee, & 3
lobbyist

6. “We are still standing
on the bank of the
river, rescuing people
who are drowning.
We have not gone to
the head of the river
to keep them from
falling in. That is the
21st century task “
Gloria Steinem

7. Spectrum of Prevention
• Strengthen Individual with Knowledge &
Skills
• Promote Community Education
• Educate Providers
• Foster Coalition & Networks
• Change Organizational practices
• Influence Policy Legislation
Larry Cohen of the Prevention Institute in Oakland, CA

8. Spectrum of Prevention
• Strengthen Individual with Knowledge
& Skills
• Promote Community Education
• Educate Providers
• Foster Coalition & Networks
• Change Organizational practices
• Influence Policy Legislation
Larry Cohen of the Prevention Institute in Oakland, CA

9. • American Public Health Association
• Partnership for Women and Families
• National Council on Aging
• National Osteoporosis Coalition
• National Institute of Food and Agriculture
(NIFA-USDA)
• Office of Women’s Health, Department of
Health and Human Services
• Association of Public and Land-grant
Universities (APLU)
• Food, Nutrition & Policy Consultants, LLC
• Society of Nutrition Education
• National Association of Area Agencies on Aging
• National Asian Pacific Council of Aging
• Leadership Council on Aging
• National Hispanic Council on Aging
• AARP
• Center for Science in the Public Interest
• Food and Nutrition Service-USDA
• National Institute of Health, Heart Truth

10. • What are your current
projects in women’s health
policy and outreach?
• What successful
partnerships are you
involved with currently
• What priorities do you
have for future?
• Do we have any priorities
in common and have
potential for collaboration?

11. Never doubt that a small group of thoughtful,
committed citizens can change the world,
indeed, it's the only thing that ever has."
Margaret Mead

12. Advocacy is . . .
• A political process by an individual or
group influence public policy or
resource allocation decisions within
political, economic or social systems
• Advocacy is critical because we have a
representative Democracy

13. • Advocacy & Public Policy
Training with AAFCS state
leaders
• Cost-Benefit workshop
with Extension state
program leaders, 2011
AAFCS Conference &
webinars with NH & AK & AZ
• AAFCS Advocacy Skills
Webinar
• AAFCS 2011 National
Conference Super Session

14. Linking Health Women for a Lifetime
&
Advocacy

15. FCS Storytelling
• Get everyone on the same
page
• Don’t start with a
stereotype – Be careful!
• Avoid jargon or acronyms
• Quote or paraphrase your
student or client
• Surprise your listeners
• Let your passion show!

16. FCS Storytelling
• Keep it short and sweet
• Connect the dots . . . Show
context
• Not just how one individual
“pulled themselves by
bootstraps.”
Tell me a fact and I will learn. Tell
me a truth and I will believe. Tell
me a story & it will stay in my
heart forever. Indian Proverb

17. Links with
National
Priorities &
Programs
• USDA – NIFA
• National data & priorities for evaluation
• National Council on Aging & Leadership Council on Aging
& National Association of Area Agencies on Aging
• Department of Health & Human Services – Office of Women’s Health
• American Public Health Association and other associations

18. Connect Evaluation with
National Data
• Healthy People 2020
www.healthypeople.gov/
•CDC
- Behavioral Risk Surveillance
Survey – National & State
www.cdc.gov/brfss/
• Institute of Medicine
- Measuring Progress in Obesity
• Institute of Health
– 27 centers & institutes
www.nih.gov/icd/

19. National Council on Aging
The Trijillos
Celebrating 50th Anniversary
“If we do not change direction, we are likely to end up
where we are headed.” Chinese Proverb

20. Improving Health & Living
with Chronic Conditions
• Evidence-based curriculum for
national use
• Stanford Chronic Disease Self-
Management Classes
• Falls Prevention – A Matter of
Balance
• Coordination with states to
standardize senior programming

21. National Women’s Health Conference
Cancer and Heart Disease to Bone Health,
Sleep Disorders, Reproductive Issues
and Plastic Surgery
Dr. Regina M. Benjamin the U.S. Surgeon General stressed the need for
medical professionals to partner with teachers, community leaders and
organizations to deal with the “whole person” or family’s needs.

22. • Pre-conference Advocacy
Training
• Congress of Obstetricians
and Gynecologists and
American Medical Women’s
Association
• Title X
• Mary E. Guinan, MD,
PhD, Dean of the School of
Community Health Sciences
at the University of Nevada,
Las Vegas and Advisor to
the Nevada State Health
Division, President of the
American Medical Women’s
Association.

23. Healthy Women for a Lifetime
Good Bone Health From
Tweens to Seniors

24. Best Bones Forever
• Targets 4 – 15 year olds
with bone health messages
of Vit. D, Calcium and
physical activity
• Arizona was pilot site
• Prevention at its best
• www.bestbonesforever.gov
• National 4-H is a partner

25. Advantages for Linking with Federal Priorities
Programming - Funding - Evaluation - Marketing

26. WomensHealth.gov
http://www.womenshealth.gov/
Women’s Health – MedPlus
http://www.nlm.nih.gov/medlineplus/womenshealth.html
National Institutes of Health (NIH) – Office of Research on Women’s Health
http://orwh.od.nih.gov/
Food and Drug Admin. – Office of Women’s Health
http://www.fda.gov/ForConsumers/byAudience/ForWomen/default.htm
National Network of Libraries of Medicine - Health Literacy
http://nnlm.gov/outreach/consumer/hlthlit.html
HealthCare.gov
http://www.healthcare.gov/index.html

27. By layering multiple
objects on a different
background, you can
create dynamic layouts

28. Sharon Sharon@shday.com
Hoelscher
Day, CFCS
602-549-5378 Emeritus Extension
Faculty, University
of Arizona
SHDay Consultants shday@ag.arizona.edu
www.shday.com