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Eyewear Frames:
                             It's a Material World




     DR.T.NIRMAL FREDRICK,
       ASST. PROF. OF OPHTHALMOLOGY,
REGIONAL INSTITUTE OF OPHTHALMOLOGY, CHENNAI.
What do the patient want in their frames….

                Survey …….
           What are you looking
            for in eyeglass
            frames?

           A wide range of
            available colors? 256
            col?

           Durability? –last
            forever….
What do the patient want in their frames….


   Bright and Light on the face?
    ..Gold favourite

   Hypoallergenic materials?

   A good price? Uniqueness?

   What their favourite star
    dons in the serial or
    movies…..
Eyewear materials
 Shell
                      Titanium
 Polycarbonate
                      Gold
 Polyamide
                      Alloys
 Carbon
                      Wood
 Metal
                      leather
Plastic
                eye wear frames
 cellulose acetate or Zyl -
  cost-effective & extremely
  lightweight.

 popular - laminated zyl frames
  that have layered colors.

 propionate — a nylon-based
  plastic that is hypoallergenic..
Metal eye wear frames…..
 Stainless steel –
    alternative to titanium
.
 light weight, low
    toxicity and strength

 nickel-free and thus
    hypoallergenic.
Metal eye wear frames…..
                 Ticral is an alloy of
                  titanium, copper and
                  chrome.

                 nickel-free and
                  hypoallergenic.

                 lightweight and
                  durable and
                  available in a variety
                  of colors.
Titanium – exquisite / lasting
 silver-gray metal -
  lightweight, durable, strong
  and corrosion-resistant.

 Titanium eyewear - variety
  of colors for a clean,
  modern look

 titanium combo with nickel
  and copper.
Aluminum frames
 lightweight and highly corrosion-resistant.
 Aluminum - primarily by high-end eyewear designers
  because of the unique look it creates.
 Aluminum - most widely used, nonferrous material.
 commercial aluminum with small amounts of silicon and
  iron is hard and strong.
curious Frame Materials

 Solid silver or sterling silver - often used
  as a jewelry-like accent on plastic
  frames.
 gold eyewear, typically gold plating
  rather than solid gold.
 Semi-precious or precious stones -
  Popular choices are onyx and turquoise,
  but even diamonds can be used
 Rhinestones - less expensive, used to
  create a flashy or retro look, especially
  in upturned cateye frames
curious Frame Materials

 Wood and bone frames
  - handmade, one-of-a-
  kind pieces that satisfy a
  specialty niche.

 unique look and beauty.


 leather – not as durable
  or practical as other
  materials ...used for
  accenting,
Inventory
management &
marketing..

     The real bugbear
    & rec.. headache…
Inventory management

 Keep your optical
  shop’s bottom line
  from looking like a
  rollercoaster.

 system should be in
  place to restock the
  shelves with similarly
  priced products

 COMPUTERIZATION
Computerized control

 inventory management software
  NECESSARY -It doesn’t have to be
  elaborate

 Modules that go along with your
  practice management system can
  cost up to Rs.20,000

 If your practice has several locations,
  manage under one program.
Frameboard and vendors
               management

 Limit your vendors to 5 to 10


 smaller number of vendors - build a
  stronger relationship

 Negotiate good terms and pricing


 Can get fast moving frames easily
How to get the best deal…
 Buying groups.


 buying a large quantity from one supplier – good
   deal – consider group buying

 best price while buying directly from the
   manufacturer.

 Shop,compare, ask for discounts for bulk
   purchase.

 Bulk purchase more than 150 frames in one type
   you can get your logo and brand name
Inventory management
 Inventory investment must remain
  stable.

 easily accomplished with a frame
  -for-frame reordering system.

 Implementing a reorder system
        will stabilize the initial investment,
        eliminate stock overages, and
        provide an accurate cost-of-goods
         percentage.
Inventory management
               two additional factors –
     space allocation and patient demographics –


 Do not inventory “back stock” or
  overstock.

 Overstock is wasted capital.

 inventory should have supply for display only….


 Practice-specific demographic ranges

 age appropriate frame styles
Benchmarking..
 Identify minimum number of jobs to be sold


 BENCHMARK: Recommended old frames and
 refixing = 2 to 3 times (25%)

 BENCHMARK: Complete Jobs ( Orders
 including both frame and lenses) = 75%

 Inventory levels - based on the recommended
 turn ratio of annual frame units sold.
Magic number
 to project an appropriate inventory level
 determine necessary staff requirements
  - estimate associated operating expenses &
 estimate projected annual revenue.




No of eye glass prescriptions per month – „magic number”

             60 to 75% capture rate
Business standards…
Benchmark for profit in optical dispensing

Cost of goods = frames + lenses +
   fitting + staff remuneration


1.   BENCHMARK: No On-site Lab
     = 38-40% COG


2.   BENCHMARK: On-site
     Finishing = 28-30% COG

3.   BENCHMARK: On-site
     Finishing & Surfacing = 23-25%
     COG
Eyeglass frames

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Eyeglass frames

  • 1. Eyewear Frames: It's a Material World DR.T.NIRMAL FREDRICK, ASST. PROF. OF OPHTHALMOLOGY, REGIONAL INSTITUTE OF OPHTHALMOLOGY, CHENNAI.
  • 2. What do the patient want in their frames….  Survey …….  What are you looking for in eyeglass frames?  A wide range of available colors? 256 col?  Durability? –last forever….
  • 3. What do the patient want in their frames….  Bright and Light on the face? ..Gold favourite  Hypoallergenic materials?  A good price? Uniqueness?  What their favourite star dons in the serial or movies…..
  • 4. Eyewear materials  Shell  Titanium  Polycarbonate  Gold  Polyamide  Alloys  Carbon  Wood  Metal  leather
  • 5. Plastic eye wear frames  cellulose acetate or Zyl - cost-effective & extremely lightweight.  popular - laminated zyl frames that have layered colors.  propionate — a nylon-based plastic that is hypoallergenic..
  • 6. Metal eye wear frames…..  Stainless steel – alternative to titanium .  light weight, low toxicity and strength  nickel-free and thus hypoallergenic.
  • 7. Metal eye wear frames…..  Ticral is an alloy of titanium, copper and chrome.  nickel-free and hypoallergenic.  lightweight and durable and available in a variety of colors.
  • 8. Titanium – exquisite / lasting  silver-gray metal - lightweight, durable, strong and corrosion-resistant.  Titanium eyewear - variety of colors for a clean, modern look  titanium combo with nickel and copper.
  • 9. Aluminum frames  lightweight and highly corrosion-resistant.  Aluminum - primarily by high-end eyewear designers because of the unique look it creates.  Aluminum - most widely used, nonferrous material.  commercial aluminum with small amounts of silicon and iron is hard and strong.
  • 10. curious Frame Materials  Solid silver or sterling silver - often used as a jewelry-like accent on plastic frames.  gold eyewear, typically gold plating rather than solid gold.  Semi-precious or precious stones - Popular choices are onyx and turquoise, but even diamonds can be used  Rhinestones - less expensive, used to create a flashy or retro look, especially in upturned cateye frames
  • 11. curious Frame Materials  Wood and bone frames - handmade, one-of-a- kind pieces that satisfy a specialty niche.  unique look and beauty.  leather – not as durable or practical as other materials ...used for accenting,
  • 12. Inventory management & marketing.. The real bugbear & rec.. headache…
  • 13. Inventory management  Keep your optical shop’s bottom line from looking like a rollercoaster.  system should be in place to restock the shelves with similarly priced products  COMPUTERIZATION
  • 14. Computerized control  inventory management software NECESSARY -It doesn’t have to be elaborate  Modules that go along with your practice management system can cost up to Rs.20,000  If your practice has several locations, manage under one program.
  • 15. Frameboard and vendors management  Limit your vendors to 5 to 10  smaller number of vendors - build a stronger relationship  Negotiate good terms and pricing  Can get fast moving frames easily
  • 16. How to get the best deal…  Buying groups.  buying a large quantity from one supplier – good deal – consider group buying  best price while buying directly from the manufacturer.  Shop,compare, ask for discounts for bulk purchase.  Bulk purchase more than 150 frames in one type you can get your logo and brand name
  • 17. Inventory management  Inventory investment must remain stable.  easily accomplished with a frame -for-frame reordering system.  Implementing a reorder system  will stabilize the initial investment,  eliminate stock overages, and  provide an accurate cost-of-goods percentage.
  • 18. Inventory management two additional factors – space allocation and patient demographics –  Do not inventory “back stock” or overstock.  Overstock is wasted capital.  inventory should have supply for display only….  Practice-specific demographic ranges  age appropriate frame styles
  • 19. Benchmarking..  Identify minimum number of jobs to be sold  BENCHMARK: Recommended old frames and refixing = 2 to 3 times (25%)  BENCHMARK: Complete Jobs ( Orders including both frame and lenses) = 75%  Inventory levels - based on the recommended turn ratio of annual frame units sold.
  • 20. Magic number  to project an appropriate inventory level  determine necessary staff requirements - estimate associated operating expenses &  estimate projected annual revenue. No of eye glass prescriptions per month – „magic number” 60 to 75% capture rate
  • 22. Benchmark for profit in optical dispensing Cost of goods = frames + lenses + fitting + staff remuneration 1. BENCHMARK: No On-site Lab = 38-40% COG 2. BENCHMARK: On-site Finishing = 28-30% COG 3. BENCHMARK: On-site Finishing & Surfacing = 23-25% COG