1 hour introductory webinar by the Arkansas Small Business and Technology Development Center presented Tuesday, Aug 24th to an audience of Akansas mliitary veterans or family members who are small business owners Intro to what social media is and how to get started.

1. JOIN THE REVOLUTION Introduction to Social Media Marketing HAVE QUESTIONS? ON TWITTER: USE #ARVet We WILL GET your Questions Answered

2. Getting our HEADS Around Internet Marketing

3. Market Segmentation Target Markets Information Channels Target Needs/Wants Crafting Compelling Msg Analyzing Results Time Management Effective Marketing Fundamentals of Effective Marketing Have NOT Changed Population of Users Target Group(s)

4. The Elephant Cash Register Web Site Outbound Marketing Inbound Marketing Print Advertising Mail Marketing Trade Shows E-Mail Marketing Radio/Cable/ TV Blogs SEO SMO Permission E-Mail Local Search

5. Facebook Twitter LinkedIn Slideshare Flickr Photobucket Friendfeed Digg Google Buzz YouTube

6. Customer Involvement has changed Potential Customers NOW Find You (maybe) Population of Users CHANGE: Customers have made critical decisions BEFORE they actually contact you Customers now begin search for information on line Includes B2B Review Websites Read Blogs Read Comments Poll Friends on line Conduct LOCAL Search Target Group(s) http://www.google.com/

7. NEW CONSUMER INTERNET USERS http://www.pewinternet.org/Trend-Data/Whos-Online.aspx

8. THE PROBLEM

9. What Is Social Media Marketing?

10. ANY media sent out through social interaction that is created to be shared FREELY among community Can be User created video Audio Text Multimedia That is SHARED IN SOCIAL ENVIRONMENT Term to describe the use of: Social networks Online communities Blogs Wikis For the purpose of: Marketing Sales Public Relations Customer Service Social Media Is Social Media Marketing Is: So What Is Social Media Marketing?

11. Includes: Writing content of value to reader (articles, video, podcasts, etc.) Engages online communities to create exposure, opportunities and sales causing increased traffic Process of Generating interest and Excitement by the on-line community about your brand BOTTOM LINE: Social Media Marketing is about RELATIONSHIP BUILDING PROVIDING VALUE TO YOUR COMMUNITY SHARING INFORMATION SOCIAL MEDIA MARKETING

12. Facebook Twitter LinkedIn YouTube The Big Four

13. FACEBOOK STATS Why it is the 1,000 pound Gorrilla 500 million users 41.6% all US on Facebook 980,000+ Arkies on FB that’s 1 out of every three you meet on the street! 300,000 small business pages 800,000 organization pages

14. Facebook Pages: Landing TabsGrab Your Audience's Attention! - Static FBML - Photobucket - Basic HTML/CSS -

15. Micro Blog 140 characters 34.3 million in US Fastest Growing Segment Age 35-49 B2B Heavy Users Twitter

16. linkedIn 19.3 Mil in US 41.6 Mil World Wide Allows connections with others in Industry

17. Youtube 111 Million users in US 2nd Highest Search Engine Average of 2 BILLION views per day Average user spends 15 minutes per day on YouTube More video UPLOADED to YouTube in 60 days than all 3 major networks created in 60 YEARS

18. 1st Find out where the “action is” in your industry or by your customers SET UP LISTENING POSTS TO G2 the Virtual Landscape before you Leap THREE TOOLS TO “GET IN THE GAME” Google Alerts http://www.google.com/alerts Social Mention http://www.socialmention.com Addictomatic Inhale the Web http://www.addictomatic.com Monitoring the web

19. http://www.google.com/alerts

20. www.google.com/reader

21. Social Mention

22. Social Mention

23. http://search.twitter.com

24. www.linkedin.com/answers

25. SET UP LISTENING POSTS FOR KEY WORDS ABOUT: You and Your Business Keywords your Potential Customer Might Use in Search Your Competition START ANALYZING THE SOCIAL SITES THAT HAS THE MOST TRAFFIC IN YOUR AREA OF INTEREST AND JOIN Join in on Conversations Join Groups Relevant to you, your interest or your industry and get involve WATCH what others in your industry are doing (GOOD & BAD) See HOW they are interacting with their fans/friends/followers, etc. USE SEARCH FEATURES IN FACEBOOK, TWITTER, YOUTUBE, FRIENDFEED, SLIDESHARE to search for Informatoin So where now?

26. If not already on join: FACEBOOK PROFILES http://www.facebook.com SET UP TWITTER ACCOUNT http://www.twitter.com SET UP LINKEDIN ACCOUNT http://www.linkedin.com Set up basic accounts find some folks to interact with and watch Find people in your industry Find groups in your industry AND OBSERVE… JOIN IN ON CONVERSATIONS… ASK QUESTIONS SET UP YOUR ALERTS AND START WATCHING THOSE Getting started

27. TIME MANAGEMENT You CANNOT Jump into all social sites immediately Pace Yourself Allocate some time each day to: RESEARCH READ COMMENTS MAKE COMMENTS & ASK QUESTIONS SEE HOW EXISTING BUSINESSES ACT INTEGRATE 1 SOCIAL SITE INTO YOUR MARKETING AT A TIME CONSISTENCY IS THE KEY Some social Media Tools (Advanced) Social Oomph http://www.socialoomph.com HootSuitehttp://www.hootsuite.com TweetDeckhttp://www.tweetdeck.com

28. May have to RETHINK How You Have Marketed in the PAST SOCIAL MEDIA MARKETING IS SOCIAL No Room for: SPAMMING FOLLOWERS/FRIENDS/LIKERS BLATANT ADVERTISING CONSTANTLY “USED CAR SALES TACTICS” BASICALLY: REMEMBER WHAT MOM SAID: PLAY NICE! MAKE FRIENDS! BE VALUABLE! Social media marketing

29. Now That Your Brain Hurts...Go Have Some Fun! bSiler CONNECT WITH ME—LET’S GET SOCIAL Facebook Page http://www.facebook.com/asu.sbtdc Facebook Profile http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc E-mail hlawrenc@astate.edu ASU Small Business Blog http://www.asbtdc-asu.com

30. Quantcast.com http://www.quantcast.com Facebook 101 for Business: Your Complete Guide http://www.socialmediaexaminer.com/facebook-1-1-business-guide/ How to Prospect using LinkedIn and Twitter http://www.socialmediaexaminer.com/prospect-for-business-connections-using-linkedin-and-twitter/ VIDEO ON YOUTUBE SOCIAL MEDIA REVOLUTION http://www.youtube.com/watch?v=lFZ0z5Fm-Ng (Turn the volume up, sit back and listen: If you aren’t convinced that Social Media Marketing IS THE FUTURE you didn’t have the music up loud enough Additional Resources