This document provides an overview and comparison of Yahoo! Web Analytics and another analytics tool. It summarizes Yahoo! Web Analytics features such as account setup, data collection, customization options, dashboards, reports, filtering, segmentation, path analysis, and privacy controls. The document also outlines an upcoming event on digital analytics and links to related resources.

1. 27th July, 2011 (19:00 – 22:00) Support by: Sponsor by: Partnership with:

2. AGENDA 19:00 – 19:30 Reception Open 19:30 – 19:45 Update on Web Analytics Wednesday 19:45 – 20:45 Yahoo! Web Analytics 20:45 – 21:15 Q&A 21:15 – 22:00 Networking

3. Connect with Us @hkwebanalytics hongkongwebanalytcs.com facebook.com/hkwebanalytics @hkwebanalytics @hkdaa hkdaa.org facebook.com/daa.hk @digitalytics digitalanalytics.asia facebook.com/digital.analytics

4. This month update Digital Analytics Survey 2011 – http://bit.ly/HKDAA Web Analytics Association 2011 Outlook Release Asia Digital Analytics Summit – Open registration Google Plus launch (Business profile coming soon) Google Analytics (WebMaster & Social Media Integration)

6. Yahoo Web Analytics DATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.html COMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/ Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual

7. Yahoo Web Analytics Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

9. Tracking code is available after setup

10. a limit of 50 profiles per analytics account but unlimited analytic accounts

11. Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network

13. Easy to manage new user-Email-Security Level (2-level)

14. Existing user management from user manager and login info

16. 1st Party cookies

17. Basic Code can be customized

18. Based on “Page Tracker”

19. Copy and paste the basic coding of JavaScript to website

20. 1st Party cookies

21. Basic Code can be customized

23. 5 custom variables

24. Event tracking

25. Ecommerce tracking

26. Comprehensive customization documentation and PDF available

27. 16 fixed dimensions

28. 38 custom dimensions

30. Google AdWords cost data or e-commerce data which have a delay of up to 24 hours in the reports.

31. Nearly real time tracking with average time lag < 20 minutes

33. 1 dashboard;

34. 1 fixed report and 12 non-customizable report

35. Dashboard can be exported, reordered and email but cannot share with other users.

36. Easy and free to setup, but account opened for Yahoo! Small Business customers

37. Tracking code can be downloaded after account setup

39. Summary landing page

40. Report and account switch bar

41. Report drilldown are limited

42. 6 main sections with sub-sections along also with custom reporting

43. Summary landing page

44. Report and account switch bar

46. Easy to use but less powerful

47. Current metrics and any dimension can be filtered

49. 2 way data api

50. “Email” and “Export” buttons are available on top navigation

51. 5 report formats: pdf, csv, csv for excel, tsv, xml

53. Analytic link can incorpoated variables for Google Adwords

54. Default setting of allocating conversion to last click

55. 10 campaign dimensions

56. Provide APIintegration to Yahoo!, Google Adwords and MSN Adcenter

57. Internal campaign support

59. No cross sell analysis report

60. Based on sales analysis instead of basket or cart analysis

61. Not allow reconciliation of canceled or offline converted orders

62. Comprehensive analysis on cart and basket; also cart conversion funnel available

63. Cross sell analysis report

64. Multiple product classification

66. Standard chart can be viewed from hour to month

67. Line charts are used for metrics comparison and pie charts are used for performance comparison

68. Standard chart can be viewed from hour to month

70. Up to 100 segmented can be created against almost all metrics and dimensions

71. Maximum 4 segment can be applied

72. No pre-defined segments

74. The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site

75. Path reports of visits, search engine and by referral sites

77. No mention data retention

78. 5 million page view per month

79. Data sampling available

80. Opt-out function is provided to visitors

81. No anonymizing of IP addresses