If you have a need to start or upgrade your digital marketing program, we can help!

1. DIGITAL MARKETING SERVICES
As part of the Gannett Company, Digital Marketing Services
gives us access to a variety of in-house solutions to meet the
needs of our valued clients, including a team comprised of digital
strategists, media planners, web developers, creative strategists,
and search engine marketing and optimization specialists.
WEB DEVELOPMENT SEARCH EMAIL MARKETING SOCIAL MEDIA
Choose from an extensive library Let our team of digital strategists It’s the easy, effective, and With the advent of Social Media,
of templated landing pages and help your website climb to the top affordable way to build new consumer relationships have
website designs or create a of the search engines while customers and keep your changed. Networking sites are
custom website from scratch. growing market share and audience coming back. Our team growing exponentially. An
Design, hosting and maintenance reputation. Services include: works with you on list building effective social media
are part of our long term Search Engine Optimization, and creative messaging to target management strategy can help
commitment to your digital brand. Pay-per-Click Advertising and and resonate with your best you build a positive presence and
Reputation Management. customers. increase your customer base.
DIGITAL MARKETING SERVICES

2. EMAIL MARKETING
Email marketing still yields some of the highest
return on investment in digital marketing. Email
marketing encourages customer loyalty, builds
relationships between a business and its customers,
and fosters repeat business. We will:
•Deliver your message (newsletters, promotions,
exclusive offers, etc.) directly to the inbox of new
prospects and previous customers on behalf of your
business
•Recommend the best opt-in email lists that target
your ideal prospects
•Guide you on what creative approach works best
•Provide your business with a well thought out
campaign that is affordable, effective, and monitored
Source: GannettLocal
DIGITAL MARKETING SERVICES

3. PRODUCT BENEFITS
•Increase sales conversions
•Generate repeat sales
•Encourage loyalty
•Gain valuable feedback
•Increase ROI
•Send real-time messages
•Segment user and customer database
information for targeted marketing
•Track sales and user engagement
Source: GannettLocal; ExactTarget’s 2012 Channel Preference Survey
DIGITAL MARKETING SERVICES

4. SEARCH ENGINE
OPTIMIZATION
Search Engine Optimization (SEO) is the art and
science of making enhancements to your website
to influence its ranking in search engines and
drive traffic to your website. SEO may target
different kinds of search, including image, local,
video, academic, news, and industry-specific
search engines. Other features:
•Our Search Engine Optimization specialists will
work with you to identify your business goals, then
develop and manage your entire campaign on
multiple search engines.
•We will help your business climb the results page
ladder by using relevant keywords and phrases
to increase your business’s online visibility. Source: GannettLocal; Network Solutions
DIGITAL MARKETING SERVICES

5. PRODUCT BENEFITS
•Brand awareness
•Constant promotion
•Targeted traffic
•Establish credibility
•Increase visibility
•Beat your competition
Additionally, you will have 24/7, secure, online
access to your Campaign Management Center for
all of your reporting needs so you can watch your
search engine results improve.
Source: GannettLocal; Network Solutions; Hubspot 2012; Marketshare.Hitslink.com,
October 2010; PowerReviews, The 2011 Social Shopping Study
DIGITAL MARKETING SERVICES

6. PAY PER CLICK
Pay Per Click (PPC) is a powerful component of
search engine marketing that places targeted,
professional advertisements on search engines and
social networks. These advertisements are used to
generate leads and direct traffic to designated
landing pages and websites. PPC ads are designed
to highlight a business’s most attractive and sought-
after products, services, and special offers, and
direct interested Internet users to these features.
Other features:
•Experts will work with you to identify your
business goals, then develop and manage
your PPC campaign on multiple search engines
•We elect the best keywords for your business to
improve the effectiveness of your ad campaigns
Source: GannettLocal; Network Solutions
DIGITAL MARKETING SERVICES

7. PRODUCT BENEFITS
•Instant visibility •Attract targeted visitors
•Leveled playing field •Transparent data and
analytics
•Drive immediate leads
•Direct traffic to your website that can result in
relevant leads and potential sales
•Only pay when potential customers click on your ad
or contact you
•Your PPC campaign can reach customers in your
targeted area
•Save time. You control the budget, we allocate your
advertising dollars to the most effective campaigns
•Advanced lead tracking and reporting captures
daily campaign activity, that you can track with our
online reporting
Source: GannettLocal; Network Solutions; State of Inbound Marketing, Hubspot, March 2012
DIGITAL MARKETING SERVICES

8. SOCIAL MEDIA
Social Media provides businesses a unique
opportunity to connect and engage with their current
and potential client base on a level like never
before. Through social media channels such as
Facebook and Twitter, companies can manage their
online reputation and quickly build a core network of
brand supporters. Other features:
•Targeted Facebook advertising
•Custom content creation and management
•We develop a custom one-to-one relationship
between your business and local customer
•Our campaign managers use custom analytics
to measure the success of your campaigns
Source: GannettLocal
DIGITAL MARKETING SERVICES

9. PRODUCT BENEFITS
•Lead capture and creative marketing
•Hyper-targeted persona marketing
•Increase exposure
•Competitive differentiation
•One-on-one interaction
•Increase transparency and credibility
•Generate loyalty and advocacy for your business
•Engage and interact with current and potential
customers
Source: GannettLocal; comScore 2011; Simply measured, http://bit.ly/hnjlfr;
Edison Research, 2010; Comscore, December 2011
DIGITAL MARKETING SERVICES

10. WEB DEVELOPMENT
Web development is more than just website building.
Landing pages are also an essential component of
digital advertising. All of your ads and search engine
results need a place to land – generally, there are two
options, a landing page or a website. We ensure your
landing page and new site will encompass brand
recognition that focus on your service priorities and
relevant content that are search engine friendly.
Other features:
•Websites of all sizes and capabilities are available
•Call to action form that generates leads
•Social media integration
•Updating of the site is included
•Hosting & email addresses are included
Source: GannettLocal
•Maintenance available
DIGITAL MARKETING SERVICES

11. PRODUCT BENEFITS
•Strengthens your brand
•Improves credibility
•Maximizes return on marketing investments
•Provides a strong customer experience
•Adds value and satisfaction by offering
convenience
• Allows you to be available to your customers
24 hours a day, 7 days a week, 365 days a year
Source: GannettLocal; ICT Facts & Figures, 2011; Comscore, January 2010;
PowerReviews, The 2011 Social Shopping Study
DIGITAL MARKETING SERVICES

12. MAPS OPTIMIZATION/
REPUTATION DASHBOARD
Local consumers are online searching for nearby
businesses that offer the products they need. Our
Maps/Reputation Dashboard provides you with all the
tools you need to ensure that your business is listed
on all the right places and that your online reputation
remains intact. You will also receive:
•Keyword research and analysis for complete
optimization of your local listings
•Optimization of Google Places listing/
Foursquare listing
•600 citations per year
•Monthly review of analytics and performance
•Customized reputation dashboard for client
review/action items
•Syndication across hundreds of partner sites Source: GannettLocal
DIGITAL MARKETING SERVICES

13. PRODUCT BENEFITS
•Increase exposure and move up in local search
results
•Allows local consumers to find your business’s
location, phone number, and information
•Profile optimization to produce the best ranking
performance
•Read all customer reviews and share all positive
postings with your social network at a click of a
button
•Monitor your online presence and rank with your
competitors
•Receive automated alerts when new reviews and
mentions occur so you can take action immediately
Source: GannettLocal; PowerReviews, The 2011 Social Shopping Study
DIGITAL MARKETING SERVICES

14. DIGITAL MARKETING SERVICES