Change Management 2.0: Falls & Sullivan, IABC World

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Jason Falls & Heidi Sullivan present Change Management 2.0: How a social media strategy smooths the bumpy road of managing online communications at IABC World Conference in San Francisco, June 9, 2009

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CHANGE MANAGEMENT 2.0 How a social media strategy smoothes the bumpy road of managing online communications Jason Falls, Vice President, Interactive & Online Communications, Doe Anderson Heidi Sullivan, Director, Media Research, Cision

Getting Started in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Change Management 2.0: Jason Falls, Doe Anderson Heidi Sullivan, Cision

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Listening: The Basic Tools ,[object Object],[object Object],[object Object],Change Management 2.0: Jason Falls, Doe Anderson Heidi Sullivan, Cision

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Case Studies Turning Detractors into Fans Change Management 2.0: Jason Falls, Doe Anderson Heidi Sullivan, Cision

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Source: “Online Community Best Practices” by Jeremiah Owyang, Forrester Research, March 2008; Used with permission. Types of Detractors

BioH/ Cargill – The Urban Lifestyle Examples

Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson [email_address] Twitter: @hksully O: 312-873-6653 blog.us.cision.com Heidi Sullivan Director, Media Research Cision US, Inc. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com

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Change Management 2.0: Falls & Sullivan, IABC World

1. CHANGE MANAGEMENT 2.0 How a social media strategy smoothes the bumpy road of managing online communications Jason Falls, Vice President, Interactive & Online Communications, Doe Anderson Heidi Sullivan, Director, Media Research, Cision

8. Case Studies Turning Detractors into Fans Change Management 2.0: Jason Falls, Doe Anderson Heidi Sullivan, Cision

10. LionelatDell – Twitter Examples

11.

12. Source: “Online Community Best Practices” by Jeremiah Owyang, Forrester Research, March 2008; Used with permission. Types of Detractors

13. Boingo – Various platforms Examples

14. BioH/ Cargill – The Urban Lifestyle Examples

15. Let’s Connect Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson [email_address] Twitter: @hksully O: 312-873-6653 blog.us.cision.com Heidi Sullivan Director, Media Research Cision US, Inc. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com

Change Management 2.0: Falls & Sullivan, IABC World

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Change Management 2.0: Falls & Sullivan, IABC World