This presentation is to assist businesses with how they can best utilize Google+ for their business. Whether it's with Google Hangouts, Google Authorship, Google Communities and more.
4. Google+ Facts
Bigger Than
Twitter and
LinkedIn
Has over 500
million users
The second
largest social
networking site in
the world
Connected to
60+ online
Google
properties
Defined as a
social layer
6. The Google Experience
Businesses need Google+ in order to
enhance the Google experience of
not just your business but of your
customers.
7. The Google Search Paradigm
Google+ assists in adding your “identity”
into Google Search
Allowing the Google search engine to
understand your relationships
To share a business’s content and
information with those that have a
common interest, passion or need
9. Getting discovered in Google
A Google+ page
helps to surface that
content across
Google
Easily double the size
of your footprint in
Google Search
A business website’s
content is an
important aspect of
their online marketing
presence
12. Google+ and generic search
The more followers you have on Google+
the more potential reach you have.
Personalized results to your followers
Google Search Ads get better traffic when
you have a Google+ page and social
annotations (follower counts)
15. Getting started in Google+
Create a Google+ Page
Post Content regularly
Visual and Written
Exclusive Images and Videos
Gain followers
Use Google+ Sign In
16. Google+ Tools
Apps – for Android, iPhone and
your website
Shows up in search engine results
Shows Google+ user engagement
in search engine results
Shows Google+ user engagement
on their personal profile
22. Google+ Hangouts
Takes engagement to a more personal
level
Debut exclusive content
Behind the Scenes Engagement
Feedback/survey customers and followers
Engage customers and followers
Visual and fun
Create a Hangout App
Participate in Communities
24. Google Communities
Share interests
Share ideas
Discuss problems and opportunities
Businesses can build in and participate in
communities to help people solve their
problems, earn credibility and gain
followers with a potential to convert.
26. Google+ Sign- In Button
Connecting your presence
Sign-In to YouTube Channel and Google+
Over the Air Installs
Sign-In on the Web, they can download your
app onto their mobile without touching their
device
Directs users with a call to action
Use Google+ Content Recommendations
28. Three things you should be doing now
Create and
Active Google+
Page
Engage with
your
audience
Integrate
Google
Sign-In
29. The Business of Google+
Questions?
Heather Buen
CEO – Co Founder Dallas Blog Collective
heather@dallasblogcollective.com
Editor's Notes
Higher likelihood that your business will show up in Google Search engine results for those followers. For search ads with a business that has a Google+ page with social annotations, it performs 5% to 10% better. Social recommendations are sending you much more engaged and better traffic to your site.
Whether it’s Google Play or YouTube or other Google platforms, get targeted results based upon your circles and networks. Google Shares in Google+ drives shareability in YouTube
App activity in the search engine
Hashtags are so important in the world of visual content. People do searches for topics and subjects with hashtags