2. What is mobile content?What is mobile content?
ItIt’’s not easy. But, mobile content is any form ofs not easy. But, mobile content is any form of
media (pictures, music, text, videos) that can bemedia (pictures, music, text, videos) that can be
used on a mobile device, such as a cell phoneused on a mobile device, such as a cell phone
or tablet.or tablet.
3. Audience is the king.Audience is the king.
Content is the Servant.Content is the Servant.Content is the Servant.Content is the Servant.
Social Media – The KingMaket.Social Media – The KingMaket.
4. Mobile –Mobile – The Next Media PowerhouseThe Next Media Powerhouse
When the first call was
placed on a handheld
mobile phone in 1973,
the prototype device
used was capable of less
than 30 minutes of
battery life and took 10
hours to re-charge. Fast-
forward some 40 years
later and mobile device
ownership has reached
critical mass around the
world.
6 Billion+ Mobile6 Billion+ Mobile