The document describes the personal brand launch of Hiyasmin "Hiyas" Neri, Bagellia. It tells a story of an orb being found in a far away land containing a precious jewel called "Hiyas" that was brought to the Philippines. A treasure seeker anticipated Hiyas' arrival at his showroom and quickly put the jewel in his mysterious bag when it arrived. The document outlines the 5 required elements to describe Neri's personal brand, including her nickname, family name, work, and recent photo.