SlideShare uma empresa Scribd logo
1 de 8
“H.I.S.-tory” by
    Vince Ciotti


Episode # 53:

 Product
 Names
  Part 1
           © 2011 H.I.S. Professionals, LLC
Recap Time
• We have now finished 52 episodes of H.I.S.-tory, which
  for you math mavens out there, just about uses up the
  year that Mr. HIS-talk kindly gave me to expand on my
  HIMSS presentation in these weekly slide shows.
• So in these final few episodes, we’re going to recap
  some themes that cross over all 4 epochs (main,
  shared, mini & micro), starting this week with:
• The many names vendors gave their HIS products:
   – What vendor had (and still has) the best product
      names, and the few times even they screwed up!
   – What vendor had the worst names in HIS-tory
   – What a name can (not) tell you about a product
   – Some amazing product re-naming “games”
The Best Product Names
• Hands-down, my alma mater, Shared Medical Systems (SMS),
  had (and sold to Siemens) the best product names in HIS :
   – Hot, positive, up-beat, ear-catching, techie, punny…
• Starting back in the 70s when they relied on VP of Marketing John
  Marshall for names, whose product managers came up with:
                        • What else do you call a single data base
                           system, released in an era of VSAM files?
                        • When UniFile didn’t respond too well
                           (imagine system response times on 1200
                           baud lines!), it was re-morphed into:
                        • Focus – with more canned reports and less
                           “indexed” fields clients could sort on, then
                        • Command – what a powerful, take-charge
                           ADT/Census system that must have been!
More SMS Winning Names
• And who can forget “ACTIon” – SMS’ name for HBO’s “MedPro”
   – Now honestly, which name turns on your buying juices more?
• And in the 80’s, SMS really hit high gear, with hot product names
  that amazingly defied the reality of the product they represented:
   – UNITY – now that’s a name for a product that is the synthesis
     of two disparate platforms: a DEC mini-based front end for
     clinicals, front-ending a shared IBM mainframe for financials!
   – EXACT – the name for a re-packaging of SMS’s convoluted
     pricing formula that competitors knocked for “nickel-diming”
     clients with optional units and per-page report pricing…
   – INDEPENDENCE – hot new name for re-
     packaging of the same basic software it had
     been selling for years, but offered now on
     either an inhouse or shared basis. Appropriate
     name for a company from Philly, home of:
Some Not-So-Hot SMS Names
• But even the marketing mavens in King of Prussia were not
  immune to an occasional slip-of-the-tongue, to whit:
   – In the mid-80s, SMS responded to the growing turnkey-mini
     explosion by acquiring a red-hot San Fran-based firm: Computer
     Synergy – not a bad name in its own right, agreed?
   – However, SMS had been building it’s own ACTIon mini-system,
     and it first combined the two to create a poor product & name:
   - The Spirit Choice – not sure who dreamed that
     one up, but it was a bad a name as the mixed
     product was an HIS! Typically, SMS listened to the
     market and cleaned up both the name/system:
   - Allegra – a much better, simpler name, and a
     better simpler system that sold well for over a
     decade until sunset just before Y2K.
An SMS “Classic”
• As it winds down its life (now that Soarian is finally programmed
  in something more than PowerPoint), we just must pay tribute to
  one of the best product names in H.I.S.-tory, also from SMS:
   – Invision! Launched in 1989, Invision clinicals were as
     enormous an advance technically, as the name was leading
     edge from a marketing and psychological perspective:
      • Invading the market,
      • A vision into clinical data,
      • New, unheard of before,
      • A radical & exciting concept…
• How angry those Malvern-ians must
  have been when a common household
  product manufacturer stole most of its
  letters for their eponymous product:
Worst HIS Product Names!?
• So who won the other prize for the worst HIS
  product names? My other alma mater: McAuto.
• I guess the airplane parent gave them the
  predilection for acronyms, but look at this array:
    • HFC = Hospital Financial Control
    • HDC = Hospital Data Collection
    • HPC = Hospital Patient Care (shared)
    • PCS = Patient Care System (Tandem)
    • MHS = Mini-Based Hospital System
    • MRII = Medical Records (2nd version)
• When the mini revolution hit, Mac acquired & renamed several:
    – LabCom (Dr. Hick’s excellent, high-end LIS system)
    – RadCom& PharmCom – can’t remember where McAuto
      bought these two systems, but the “Com” suffix sure was
Stay Tuned…
• Next week we’ll cover some more great/
  horrid product names and some weird
  twists in how we talk about our HIS-es:
   – Does size (in a name) really matter?
   – What’s the longest name in HIS-tory?
   – Modern/weird app/module names.
   – The “re-name” game (if you can’t
      afford to re-write it – re-name it!)
• So what’s your most & least favorite HIS
  product names? Send me yours and I’ll
  blame you: vciotti@hispros.com

Mais conteúdo relacionado

Semelhante a 53. product names 1(1)

54. product names_2
54. product names_254. product names_2
54. product names_2
Hispros
 
98 epic part 4
98  epic part 498  epic part 4
98 epic part 4
Hispros
 
63. kea med part 2
63. kea med part 263. kea med part 2
63. kea med part 2
Hispros
 
102. siemens, part 3
102. siemens, part 3102. siemens, part 3
102. siemens, part 3
Tim Histalk
 
29. computer synergy_part_2
29. computer synergy_part_229. computer synergy_part_2
29. computer synergy_part_2
Hispros
 
29. computer synergy_part_2
29. computer synergy_part_229. computer synergy_part_2
29. computer synergy_part_2
Hispros
 
58. dairyland, part 3
58. dairyland, part 358. dairyland, part 3
58. dairyland, part 3
Tim Histalk
 
103. siemens, part 4
103. siemens, part 4103. siemens, part 4
103. siemens, part 4
Tim Histalk
 
17. compucare
17. compucare17. compucare
17. compucare
Hispros
 
17. compucare
17. compucare17. compucare
17. compucare
Hispros
 
58. dairyland _part_3
58. dairyland _part_358. dairyland _part_3
58. dairyland _part_3
Hispros
 
24 b. ihc_part_ii
24 b. ihc_part_ii24 b. ihc_part_ii
24 b. ihc_part_ii
Hispros
 
82. next gen part 4
82. next gen part 482. next gen part 4
82. next gen part 4
Tim Histalk
 
77. cpsi part 2
77. cpsi part 277. cpsi part 2
77. cpsi part 2
Hispros
 
29. minis computer synergy part 2
29. minis   computer synergy part 229. minis   computer synergy part 2
29. minis computer synergy part 2
Tim Histalk
 
68. keane 6 first coast
68. keane 6   first coast68. keane 6   first coast
68. keane 6 first coast
Hispros
 

Semelhante a 53. product names 1(1) (20)

54. product names_2
54. product names_254. product names_2
54. product names_2
 
18. dcc
18. dcc18. dcc
18. dcc
 
98 epic part 4
98  epic part 498  epic part 4
98 epic part 4
 
63. kea med part 2
63. kea med part 263. kea med part 2
63. kea med part 2
 
102. siemens, part 3
102. siemens, part 3102. siemens, part 3
102. siemens, part 3
 
18. minis dcc
18. minis   dcc18. minis   dcc
18. minis dcc
 
29. computer synergy_part_2
29. computer synergy_part_229. computer synergy_part_2
29. computer synergy_part_2
 
29. computer synergy_part_2
29. computer synergy_part_229. computer synergy_part_2
29. computer synergy_part_2
 
58. dairyland, part 3
58. dairyland, part 358. dairyland, part 3
58. dairyland, part 3
 
103. siemens, part 4
103. siemens, part 4103. siemens, part 4
103. siemens, part 4
 
17. compucare
17. compucare17. compucare
17. compucare
 
17. compucare
17. compucare17. compucare
17. compucare
 
58. dairyland _part_3
58. dairyland _part_358. dairyland _part_3
58. dairyland _part_3
 
24 b. ihc_part_ii
24 b. ihc_part_ii24 b. ihc_part_ii
24 b. ihc_part_ii
 
77. cpsi part 2
77. cpsi part 277. cpsi part 2
77. cpsi part 2
 
82. next gen part 4
82. next gen part 482. next gen part 4
82. next gen part 4
 
77. cpsi part 2
77. cpsi part 277. cpsi part 2
77. cpsi part 2
 
29. minis computer synergy part 2
29. minis   computer synergy part 229. minis   computer synergy part 2
29. minis computer synergy part 2
 
98. epic part 4
98. epic part 498. epic part 4
98. epic part 4
 
68. keane 6 first coast
68. keane 6   first coast68. keane 6   first coast
68. keane 6 first coast
 

Mais de Tim Histalk (20)

HISsies 2020
HISsies 2020HISsies 2020
HISsies 2020
 
HISsies 2019
HISsies 2019HISsies 2019
HISsies 2019
 
4. 2018 low end vendors 4-6
4. 2018 low end vendors 4-64. 2018 low end vendors 4-6
4. 2018 low end vendors 4-6
 
3. 2018 mid range vendors 4-4
3. 2018 mid range vendors 4-43. 2018 mid range vendors 4-4
3. 2018 mid range vendors 4-4
 
2. 2018 macro vendors 3 30
2. 2018 macro vendors 3 302. 2018 macro vendors 3 30
2. 2018 macro vendors 3 30
 
1. 2018 top his vendors 3 26
1. 2018 top his vendors 3 261. 2018 top his vendors 3 26
1. 2018 top his vendors 3 26
 
1. 2018 top his vendors 3 25
1. 2018 top his vendors 3 251. 2018 top his vendors 3 25
1. 2018 top his vendors 3 25
 
1. 2018 top his vendors 3 23
1. 2018 top his vendors 3 231. 2018 top his vendors 3 23
1. 2018 top his vendors 3 23
 
HISsies 2018
HISsies 2018HISsies 2018
HISsies 2018
 
3. march 1988
3. march 19883. march 1988
3. march 1988
 
2. february 1988
2. february 19882. february 1988
2. february 1988
 
1. jan 1988
1. jan 19881. jan 1988
1. jan 1988
 
5. december 1987
5. december 19875. december 1987
5. december 1987
 
4. november 1987
4. november 19874. november 1987
4. november 1987
 
3. october 1987
3. october 19873. october 1987
3. october 1987
 
2 september 1987
2 september 19872 september 1987
2 september 1987
 
109. cerner, part 6
109. cerner, part 6109. cerner, part 6
109. cerner, part 6
 
108. cerner, part 5
108. cerner, part 5108. cerner, part 5
108. cerner, part 5
 
107. cerner, part 4
107. cerner, part 4107. cerner, part 4
107. cerner, part 4
 
1. august 1987
1. august 19871. august 1987
1. august 1987
 

Último

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 

Último (20)

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 

53. product names 1(1)

  • 1. “H.I.S.-tory” by Vince Ciotti Episode # 53: Product Names Part 1 © 2011 H.I.S. Professionals, LLC
  • 2. Recap Time • We have now finished 52 episodes of H.I.S.-tory, which for you math mavens out there, just about uses up the year that Mr. HIS-talk kindly gave me to expand on my HIMSS presentation in these weekly slide shows. • So in these final few episodes, we’re going to recap some themes that cross over all 4 epochs (main, shared, mini & micro), starting this week with: • The many names vendors gave their HIS products: – What vendor had (and still has) the best product names, and the few times even they screwed up! – What vendor had the worst names in HIS-tory – What a name can (not) tell you about a product – Some amazing product re-naming “games”
  • 3. The Best Product Names • Hands-down, my alma mater, Shared Medical Systems (SMS), had (and sold to Siemens) the best product names in HIS : – Hot, positive, up-beat, ear-catching, techie, punny… • Starting back in the 70s when they relied on VP of Marketing John Marshall for names, whose product managers came up with: • What else do you call a single data base system, released in an era of VSAM files? • When UniFile didn’t respond too well (imagine system response times on 1200 baud lines!), it was re-morphed into: • Focus – with more canned reports and less “indexed” fields clients could sort on, then • Command – what a powerful, take-charge ADT/Census system that must have been!
  • 4. More SMS Winning Names • And who can forget “ACTIon” – SMS’ name for HBO’s “MedPro” – Now honestly, which name turns on your buying juices more? • And in the 80’s, SMS really hit high gear, with hot product names that amazingly defied the reality of the product they represented: – UNITY – now that’s a name for a product that is the synthesis of two disparate platforms: a DEC mini-based front end for clinicals, front-ending a shared IBM mainframe for financials! – EXACT – the name for a re-packaging of SMS’s convoluted pricing formula that competitors knocked for “nickel-diming” clients with optional units and per-page report pricing… – INDEPENDENCE – hot new name for re- packaging of the same basic software it had been selling for years, but offered now on either an inhouse or shared basis. Appropriate name for a company from Philly, home of:
  • 5. Some Not-So-Hot SMS Names • But even the marketing mavens in King of Prussia were not immune to an occasional slip-of-the-tongue, to whit: – In the mid-80s, SMS responded to the growing turnkey-mini explosion by acquiring a red-hot San Fran-based firm: Computer Synergy – not a bad name in its own right, agreed? – However, SMS had been building it’s own ACTIon mini-system, and it first combined the two to create a poor product & name: - The Spirit Choice – not sure who dreamed that one up, but it was a bad a name as the mixed product was an HIS! Typically, SMS listened to the market and cleaned up both the name/system: - Allegra – a much better, simpler name, and a better simpler system that sold well for over a decade until sunset just before Y2K.
  • 6. An SMS “Classic” • As it winds down its life (now that Soarian is finally programmed in something more than PowerPoint), we just must pay tribute to one of the best product names in H.I.S.-tory, also from SMS: – Invision! Launched in 1989, Invision clinicals were as enormous an advance technically, as the name was leading edge from a marketing and psychological perspective: • Invading the market, • A vision into clinical data, • New, unheard of before, • A radical & exciting concept… • How angry those Malvern-ians must have been when a common household product manufacturer stole most of its letters for their eponymous product:
  • 7. Worst HIS Product Names!? • So who won the other prize for the worst HIS product names? My other alma mater: McAuto. • I guess the airplane parent gave them the predilection for acronyms, but look at this array: • HFC = Hospital Financial Control • HDC = Hospital Data Collection • HPC = Hospital Patient Care (shared) • PCS = Patient Care System (Tandem) • MHS = Mini-Based Hospital System • MRII = Medical Records (2nd version) • When the mini revolution hit, Mac acquired & renamed several: – LabCom (Dr. Hick’s excellent, high-end LIS system) – RadCom& PharmCom – can’t remember where McAuto bought these two systems, but the “Com” suffix sure was
  • 8. Stay Tuned… • Next week we’ll cover some more great/ horrid product names and some weird twists in how we talk about our HIS-es: – Does size (in a name) really matter? – What’s the longest name in HIS-tory? – Modern/weird app/module names. – The “re-name” game (if you can’t afford to re-write it – re-name it!) • So what’s your most & least favorite HIS product names? Send me yours and I’ll blame you: vciotti@hispros.com