Recruitment Marketing - HireClix - Recruitment Advertising - Anatomy of ppc recruiting nov 18 2010 final
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Recruitment marketing campaigns, pay-per-click recruitment marketing webinar slides. Learn to do recruitment advertising on Indeed, Simply Hired and Google. HireClix provides you with a briefing on the best practices as you reconsider your recruitment marketing mix include PPC recruiting.
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Recruitment Marketing - HireClix - Recruitment Advertising - Anatomy of ppc recruiting nov 18 2010 final
- 1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: October 21, 2010
- 2. 2 What to Expect Today • Host – Neil Costa – HireClix • Quick Intro • Webinar Topics – • Search engine optimization (SEO) vs. search engine marketing (SEM) • How pay-per-click (PPC) recruitment marketing campaigns work • The difference between Indeed, Simply Hired, JuJu and Google • Bidding strategies for PPC recruiting • Applicant tracking systems and a PPC recruiting campaign • Time for Q&A
- 3. 3 Understanding your Core Value? • Based in Gloucester, MA • Recruiting Industry Experience – Monster Internal Interactive Agency • Focused on Interactive Marketing • Develop Customized Marketing Approach • Drive New Concepts and Analyze Results • Provide Great Value and Zealous Service About HireClix
- 6. 6 SEO vs. SEM/PPC Pay-Per-Click Ads Pay-Per- Click Ads
- 7. 7 End User Search Behavior - Views Courtesy of User Centric, Inc
- 8. 8 End User Search Behavior - Clicks
- 10. 10 How PPC Recruitment Marketing Works Graphics from Simply Hired…
- 11. 11 How PPC Recruitment Marketing Works Company C Bid @ $0.65 Company D Bid @$0.30 Company A Bid @ $1.00 Company B Bid @$0.80
- 12. 12 Differences Between the Search Engines Major Search EnginesJob Aggregators
- 13. 13 Facebook PPC – Laser Focused Targeting
- 14. 14 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?
- 15. 15 Bidding Strategies for PPC Campaigns • Set a Baseline to Start Accumulating Data • Use Information to: • Find Leverage Points • Triage Underperformers • Have Patience to Ride out Ebbs and Flows • Don’t be Afraid to Pause • Better Value in Aggregators than Major Search Engines • Be Cautious of the Universal Bid Strategy
- 16. 16 ATS Tracking – Accurate & Easy https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed Simply Hired – ATS integration information Indeed – ATS integration information
- 17. 17 Tracking & Reporting = ROI Expect Great Reporting…
- 18. 18 Benefits of PPC Recruitment Marketing • Candidates Search Differently Today • Pay Only for Performance • Grow Employer Brand • Measurable Results • Manage Recruitment Marketing Investments by: • Functional Job – Sales, Finance, Engineering • Geography – Site Specific, Expansion • Initiative – Campus, Diversity
- 19. 19 Q&A HireClix Contacts – Scott Ryan scott.ryan@hireclix.com Neil Costa neil.costa@hireclix.com 888.419.CLIX http://www.hireclix.com